Albertsons Media Collective, the retail media arm for Albertsons Companies, has launched an in-store digital display network.
In partnership with Stractache, Inc., Albertsons Media Collective will power its new in-store advertising solution through a fleet of digital screens. This collaboration leverages Stratacache’s technology to promote product discovery and create media offerings that allow brand partners to engage their customers.
“At Albertsons Cos., we’ve identified a significant opportunity to enhance our in-store customers’ shopping experience by delivering relevant and impactful messaging at the point of purchase,” said Jennifer Saenz, Chief Commercial Officer at Albertsons Cos.
Albertson’s display network features large format displays in high traffic areas, such as store entry and the produce department. This initiative will enhance the shopping experience for customers and provide valuable insights through advanced measurement capabilities for brand partners.
Albertsons Launches In-Store Digital Display Network
