The Blue Moon family has introduced Blue Moon Extra nationwide. Brewed with the iconic combination of Valencia orange peel and coriander, it is inspired by the taste of Blue Moon Belgian White Belgian-Style Wheat Ale, but with a bolder 8% ABV.
Chris Steele, Sr. Dir. Brand Marketing, said, “A lot of higher ABV beer options are IPAs, so we’re offering this as a refreshing counterpoint,” said Steele. “Blue Moon Extra offers beer drinkers a higher-ABV option to enjoy with the flavor they know and love, without being too hop-forward. Blue Moon is continuing to find ways to make every beer occasion brighter through its offerings, and now fans can enjoy the signature brightness of the Belgian-Style Wheat Ale brewed bolder with Blue Moon Extra,” Steele said.
Unlike the other brands in the Blue Moon family, Blue Moon Extra is available exclusively as single 19.2-ounce cans. This allows the brand to better appeal at convenience stores, where single cans with higher-ABVs are extremely popular.
Blue Moon Extra is promoting itself with the “Made Brighter” campaign. Ads for the brand will appear in c-stores.
Blue Moon Promotes Blue Moon Extra
