rhode, the breakthrough beauty brand founded by Hailey Rhode Bieber, is available to shop at Sephora in all stores across the U.S. and Canada.
At Sephora, customers can expect the visual identity the brand has built through past activations and community pop-ups, inclusive of classic grey glossy builds with sleek soft edges and mirror moments for content. It’s what rhode’s audience knows and loves, now brought to life in a retail environment. Sephora will carry rhode’s core product assortment including its iconic Peptide Lip line, gamechanging skincare and perfectly-pigmented blush. To celebrate the new partnership, rhode and Sephora will also bring back three of rhode’s previously limited-edition Peptide Lip Treatments and Tints making them permanent to rhode’s lineup.
“We’ve been liaising with Hailey Bieber for a while and had our eyes on rhode since it burst into the industry,” said Priya Venkatesh, Global Chief Merchandising Officer at Sephora. “We couldn’t be more excited to welcome rhode to our portfolio of best-in-class brands and to bring it to our beauty fans, starting in the US and Canada
rhode Displayed In Sephora
