This NFL season, PEPSI is taking NFL icons Josh Allen and Justin Jefferson from the gridiron to the blacktop in its new campaign, “Tailgate Crashers,” crashing stadium parking lots nationwide to show that Tailgating Deserves Pepsi.
Fans can expect tailgate takeovers from the Pepsi Crashers at iconic NFL stadiums, turning gameday grill outs into unforgettable, Pepsi-fueled celebrations.
“Tailgating sets the stage for gameday, and Pepsi has never been content with sitting on the sidelines,” said Gustavo Reyna, VP of Marketing, Pepsi. “With ‘Tailgate Crashers,’ we’re unapologetically crashing the party to bring the bold, refreshing flavor every tailgate deserves. Because when your food and team bring the heat, your tailgate deserves an ice-cold drink that can keep up.”
PepsiCo Launches ‘Pepsi Tailgate Crashers’
