Fat Tire has launched a bold new contest offering $100,000 to help one dreamer chase their passion. Fat Tire is asking one simple question, “If given a year off and $100,000, how would you flip the script?” The brand is calling for submissions full of creativity, heart, or just so bold they make the judges say, “hell yeah, give them the money.” One winner will receive $100,000 to realize their dream. Ten more will score a year’s supply of Fat Tire to fuel their own wild ride.
“More consumers, especially Gen Z, aren’t connecting with the rat race mentality,” said New Belgium CMO Rebecca Dye Yonushonis. “According to a report published by the Center for Scholars & Storytellers at UCLA earlier this year, nearly 60% of Gen Z feel the American Dream is out of reach due to economic barriers, and Fat Tire wants to change that.”
Fat Tire Beer Wants To Give Away $100,000 To Fund Full Year Of Freedom
