Kohl’s recently partnered with Sephora to launch an interactive Sephora at Kohl’s “Beauty Corner” experience at three major universities. The on-campus pop-ups at the University of Tennessee, University of Georgia, and University of Florida celebrated and supported students going through the sorority recruitment process.
Christie Raymond, Kohl’s Chief Marketing Officer, said, “By bringing Sephora at Kohl’s directly to campus with the Beauty Corner experience, we’re connecting with students where they live and socialize, turning a cultural moment into an immersive, shareable Sephora at Kohl’s experience.”
Thousands of students stopped by for makeup and hair touch-ups and product freebies from some of Sephora’s most-loved brands.
Kohl’s & Sephora Bring Sephora@Kohl’s To Campus
