Best Buy has announced a new way for advertisers to take advantage of its U.S. store footprint by offering “takeover packages,” allowing brands to turn moments of the in-store shopping journey into an opportunity for engagement. Takeover packages will start to show up next year and give brands the opportunity to own parts of the in-store experience, appearing on physical displays, digital walls, interactive screens and checkout counters, ensuring shoppers have visibility at key moments in their store journey.
Jason Bonfig, Chief Customer, Officer, Best Buy, said, Picture walking into a store and seeing your brand front and center — on the windows, at the entrance and throughout the space. Driving all of this is our first-party data.”
Best Buy Unveils New Way To Leverage Store Footprint
