Nike has launched Nike Mind, the first truly mind-altering shoe. Scientifically shown to activate the sensory cortex, Nike Mind can help you connect with your surroundings, and stay more present during your pregame routine. The new footwear platform, designed for pre-game and post-game, helps athletes feel calm and focused.
The Nike Mind Science Department examined the unconscious aspects of sport preparation, performance, and recovery, and how products can interact with these elements to meet both the physical and mental needs of athletes. “Nike Mind represents a new paradigm of performance,” said Eric Avar, Creative Dir., Innovation.
Nike Launches Nike Mind
