Ford Unveils New Retail Experience

Ford Motor Co. is introducing a new, unified global retail experience, Ford Signature 2.0, developed with Ford dealers around the world, to deliver an enhanced customer journey.
The design delivers on Ford’s global brand strategy by offering ways for customers to explore Ford’s exciting products while building trust and community with the dealership. To support dealership associates in delivering on this promise, Ford also provides guest experience training for dealership staff globally, focusing on service, communications, and anticipating customer needs.
This new retail experience is built on four core principles: Hospitality First: Dealership staff serve as brand ambassadors with dedicated hospitality spaces for conversations. Food and beverages are accessible from the showroom and service area. Sales & Service Anywhere: Flexibility for customers to choose which environment, a traditional purchase room or hospitality space, is their preferred space to conduct business. Operations Excellence: Efficient design to optimize flow and functionality and enhance the experience for guests. Discover Ford: Immersive brand experiences for customers to see,
Ford Unveils New Retail Experience touch, and learn about products, accessories, and technology. Ford is also ensuring that you can easily blend digital and in-person interactions. Customers can build, price, and continue their purchase online or offline with their ship, and return it once the work is complete. For routine services, Ford Mobile Service dispatches certified technicians to a customer’s location.
Ford now has 110 Ford Signature 2.0 dealerships open from Michigan to Missouri, and from Vietnam to South Africa.