Mr. Pibb, the spicy cherry soda that amassed a devoted fan following for nearly three decades, is making a commercial comeback with a modern new look and an added caffeine kick.
With 30% more caffeine than Pibb Xtra and a bold, delicious taste profile featuring intensely sweet cherry with hints of caramel and a spicy bite, Mr. Pibb is crafted for consumers looking for flavor with a kick. Mr. Pibb and Mr. Pibb Zero Sugar will be available in 12-packs of 12-oz. cans, as well as 20-oz. and 2-liter bottles (Mr. Pibb only), at participating retailers.
“Consumers have been asking for Mr. Pibb’s bold kick of cherry flavor for some time,” said Dane Callis, Director, Sparkling Flavors, Coca‑Cola North America. “Mr. Pibb has a feisty loyal following, so he’s coming back in a bold, fresh way.”
A high-voltage visual identity preserves the challenger brand’s maverick, wildcard persona and signature maroon color, with new eye-catching touches of gold and an exclamation point hinting at both its bold taste and extra caffeine content.
Coca‑Cola Relaunches Mr. Pibb & Mr. Pibb Zero Sugar
