Screenverse, (www.screen verse.com) has announced a new partnership with Macerich, one of the nation’s premier media owners, operators, and developers of high-performing retail and mixed-use properties. Through this strategic relationship, Screenverse has been named the exclusive programmatic partner for Macerich’s shopping center network, bringing streamlined access to premium digital inventory across some of the most iconic shopping destinations in the United States.
Macerich’s portfolio comprises more than 30 top-performing properties nationwide, including Tysons Corner Center, Scottsdale Fashion Square, Queens Center, and several upscale outdoor lifestyle centers. Macerich shopping centers serve as brand optimization hubs.
Macerich’s digital network includes 345 total digital displays, integrated into the retail environment. These floor-mounted, portrait displays support static and full-motion video with audio, as well as dynamic HTML5 creative.
Screenverse & Macerich Create Programmatic Opportunities For Retail Campaigns
