Mountain Dew has launched Baja Blast Cabo Citrus as an all year flavor. Baja Blast is one of Dew’s most storied flavors but sustaining growth means continuing to innovate. Cabo Citrus represents that commitment to innovation as a great tasting new flavor delivering a twist on the citrus kick Dew Nation expects.
The Mountain Dew brand team launched it for a limited time last year but when it sold out in a few weeks they decided to keep it simple and give the people what they want by bringing it back all year.