Michelob ULTRA, Official Beer Sponsor of the FIFA World Cup 2026, is celebrating superior performance with the debut of the tournament’s newly designed MVP trophy. The Superior Player of the Match trophy, created in partnership with renowned dartist Victor Solomon, will be awarded to one standout player after every FIFA World Cup 2026 match through fan vote.
Ricardo Marques, Sr. V.P., Marketing for Michelob ULTRA, said, “As the U.S., Canada and Mexico prepare to host the FIFA World Cup, Michelob ULTRA set out to create a trophy worthy of this historic moment. This design stands as a tribute to the dedication, passion, and excellence of the players who will lift it this summer.”
Michelob ULTRA Unveils FIFA World Cup 2026 MVP Trophy