Fluidra wanted to demonstrate its pool products that only work in water at trade shows. Exhibitus, an Atlanta, GA-based exhibit design company, created the illusion of water for Fluidra using materials, lighting, and effects. Bent plexi waterfalls flowed into a “pool,” Color-changing LEDs mimicked movement and shimmer, and Steam was lit to resemble fire emerging from rock for grand effects, Textured plexi showed how lighting reads underwater and a digital pool environment added motion and depth. This let products like Skim Bots and deep-water cleaners appear in their natural habitat. (Web Site) www.exhib itus.com