Save A Lot Expands Its Private Label Hispanic Brand With La Tierra de Sabores

As Save A Lot continues to expand its culturally relevant private label offerings, the largest
independently owned grocery store chain in the U.S. is expanding its private label Hispanic brand under a new name, La Tierra de Sabores. The refreshed brand features vibrant colors and patterns designed to reflect a more authentic look. “La Tierra de Sabores builds on our commitment to offering quality, culturally relevant products that reflect the communities we serve,” said
Sally Fatzinger, V.P., Center Store Merchandising at Save A Lot.