Target is launching a new Baby Boutique experience featuring premium brands and expanding its Baby Concierge service to stores so parents can get expert support.
The new spaces in stores make it easier to discover and compare products, and add nearly 2,000 thoughtfully-curated new items and exclusive finds guests won’t see anywhere else.
Baby Boutique is a thoughtfully designed, specialty-style shopping experience within Target. Strollers and car seats are displayed side by side so parents can easily compare features and test them in person. With curated products and more interactive displays, parents can approach big purchases with less guesswork and more confidence. Personalized one-on-one expert guidance will be available in person by appointment.
Target Introduces New Boutique Experience Making Baby Shopping Easier
