K-Beauty World Expands Assortment At Ulta With 17 Viral Korean Beauty Brands

K-Beauty World, the curated retail concept created by Landing International in partnership with Ulta Beauty, is expanding its presence on Ulta Beauty Marketplace with 17 Korean beauty brands.
Viral Korean beauty products can now reach U.S. consumers at record speed. This unparalleled rate allows Ulta Beauty to deliver the newest products and ingredients trending worldwide through social media straight to U.S. beauty enthusiasts faster than ever before. This curated selection spans across categories, with nine focused on skin care, five on hair care, two on body care, and one in color cosmetics, offering U.S. shoppers a full spectrum of Seoul’s most exciting beauty products.