Target Beauty Studio Offers New Way To Shop Beauty

Target Beauty Studio has launched in more than 600 Target stores, with plans to expand to more stores in the future.
Target Beauty Studio is a completely reimagined destination within Target’s beauty department designed to spotlight prestige beauty brands. The new space will be curated with more than 60 new-to-Target brands that meet growing guest demand for elevated, prestige products and trend-driven innovation across skincare, haircare, fragrance and cosmetics.
Guests will find new prestige and emerging brands they’re increasingly looking for at Target, exclusive launches and a dedicated, knowledgeable team member ready to answer questions and help guests find their next.
favorite brand or product. This expansion rounds out Target’s total beauty assortment, giving guests everything they need to build their routine, from the latest prestige finds to the go-to staples they count on.
“With Target Beauty Studio, consumers will discover incredible prestige brands, an elevated experience, and personalized support to easily find something new and exciting every time they shop at Target,” said Amanda Nusz, Sr. V.P., Merchandising, Essentials and Beauty, at Target. “We’re curating an assortment and creating an experience that will help guests feel their best.”