Meta Lab has signed a 10-year lease agreement at 697 Fifth Ave. in New York City, it was announced by Vornado Realty Trust. Meta Lab New York will occupy the entire five-level, 15,000-square-foottownhouse building adjacent to the base of the St. Regis Hotel. This marks the first flagship retail location for Meta in Manhattan, following its initial flagship store opening in Los Angeles in 2025.
“We’re proud to make a long-term commitment to Fifth Avenue, the heart of U.S. retail,” said Matt Jacobson, VP and Creative Director, Wearables, at Meta.
Meta Establishes New York City Flagship