Coors Banquet is building on its growth with its “Start Your Legacy” campaign. Banquet will also build momentum with up dated heritage packaging, music festival merch, and an integration in the upcoming new Yellowstone series “Dutton Ranch.”
“We say ‘legacy’ a lot when we talk about Banquet, but after 150 years of being brewed in the same place with the same Rocky Mountain Water, it’s hard not to talk about legacy,” said CMO, Sofia Colucci.
The campaign will be surrounded by 360-degree support, including updated heritage packaging and new retail tools that bring Rocky Mountain Water to consumers at stores and bars across the country. After a robust partnership with the hit Paramount Network show Yellowstone, Banquet will see heavy integration and retail features for the upcoming new Yellowstone series, Dutton Ranch, premiering on Paramount+.
“We’re always looking to reach new drinkers across our expanding portfolio, but sometimes that means finding new drinkers by introducing them to a timeless icon,” said Colucci.
Coors Banquet Makes Its National Sports Comeback
