Bardstown Bourbon Co.. is introducing Bourbon Gifting Reimagined, a first-of-its-kind innovation in American whiskey that transforms how consumers personalize and share a bottle. While NFC technology has appeared in packaging before, it has never been deployed at scale as a secondary, consumer-driven gifting application. The program allows consumers to apply a NFC sticker to any bottle and attach a custom message, photo, or video that lives directly with the gift.
Launching ahead of Father’s Day, the program allows consumers to apply a premium NFC sticker to any bottle and attach a custom message, photo, or video that lives directly with the gift. With the tap of a smartphone, the recipient unlocks a personal experience created by the giver, turning a great bottle into something that lasts well beyond the pour.
While spirits brands have historically used connected packaging to deliver brand storytelling, Bourbon Gifting Reimagined shifts the focus to the consumer, giving them a simple way to share their own story on the bottle
Bardstown Bourbon Turns Any Bottle Into A Gifting Experience
