Blippar Studios, New York City, (www.blipparstudios.com), recently developed a side-scrolling hashtag#WebAR arcade experience for Crush Soda, a rare and technically advanced format within hashtag#augmentedreality.
Consumers scanned QR codes directly from 12 packs, 2 litre bottles and single serve products to unlock an instant win interactive game.
In just two months: the packaging received over 235,000 total engagements and an average dwell time of 2 minutes 58 seconds. That is nearly three minutes of uninterrupted brand interaction — from a soft drink multipack.
The key to success was not just the hashtag#AR experience itself, but the integrated activation strategy: Strong QR visibility on packaging, Clear call to action and Robust POS and in store signage.
Blippar Studios Develops AR Arcade For Crush Soda
