Boston Beer Expands Sinless Vodka Cocktails To 34 Markets

The Boston Beer Company is expanding its 2025 innovation Sinless Vodka Cocktails into additional markets this spring, bringing even more drinkers this full-flavored, spirits-based cocktail with zero sugar, zero carbs, and zero compromise. Crafted for guilt-free good times, Sinless rolls into 34 states with a bold new look and personality that delivers on drinkers’ expectations.
Sinless Vodka Cocktails are made for guilt-free indulgence with 5% ABV and just 100 calories plus zero grams of sugar and carbs. Naturally gluten-free thanks to premium vodka – and less carbonated than a seltzer-based ready-to-drink cocktail or beer – Sinless is slightly sparkling and available in four full-flavored, single fruit styles including Cranberry, Pineapple, Black Cherry, and Peach.
Matt Withington, Senior Marketing Director, said, “Sinless Vodka Cocktails started with a simple idea: great drinks shouldn’t come with trade‑offs. As we reach more drinkers than ever, we’re proving that low-cal can still be big on flavor and big on fun. Sinless delivers all the taste and none of the guilt.