Anheuser-Busch has announced its roster of brands set to take center stage as part of the FIFA World Cup 2026. Led by Michelob ULTRA, America’s #1 top-selling and fastest-growing beer and the Official Beer Sponsor of the FIFA World Cup 2026, the company also brings NÜTRL Vodka Seltzer as the Official Hard Seltzer Sponsor of the FIFA World Cup 2026 and Stella Artois as a Proud Sponsor of the FIFA World Cup 2026.
Michelob ULTRA will provide one‑of‑a‑kind experiences across in-stadium activations, on‑premise integrations, tournament‑inspired packaging at retail, and new creative featuring some of the sport’s biggest stars. NÜTRL Vodka Seltzer will bring people together to enjoy the excitement of the tournament at local bars across the country with watch parties, drink specials and limited-edition merch drops. Stella Artois’ will bring its “Taste Worth More” platform to life with curated experiences that transform the game-viewing ritual into a celebration worth savoring.
Anheuser-Busch Unveils Roster Of Brands For FIFA World Cup 2026
