Brown-Forman has launched el Jimador Tequila Spritz, a crisp canned cocktail for those who want refreshing, ready-to-drink (RTD) beverages. Made with 100% Blanco Tequila, the new spritz reimagines a beloved classic cocktail. At 4.8% ABV, el Jimador Tequila Spritz meets the growing demand for sessionable options, debuting in three vibrant varieties, Mango, Lime, and Orange.
Mary Beth O’Mara, Brand Director, Ready-to-Drink (RTD) Portfolio, Brown-Forman, said, “As the latest addition to our growing portfolio in this incredibly fast-growing category, this bar-quality cocktail is the natural next step in our RTD journey.
Brown-Forman Launches RTD el Jimador Tequila Spritz
