On, the premium global sportswear brand, has opened its first retail store in Boston, located in the iconic Back Bay neighborhood. Across 2,800 sq. ft., the Newbury St. store offers customers a premium shopping experience, with an assortment of On footwear, apparel and accessories for running, tennis, training, outdoor and all-day lifestyle. The storefront blends On’s contemporary design aesthetic with Boston’s historic architecture, preserving the original building facade. A centerpiece of the store design is On’s Magic Wall, which features hidden shelves of footwear in every size, giving customers an immediate try-on experience.
On Expands U.S. Retail Footprint With Boston Store
