From a menu revamp centered around boneless chicken and crave-worthy sauces to modern restaurants and a refreshed brand identity, KFC is rolling out a more flavor-forward experience built for today’s consumer.
The first expressions of these newly designed spaces include: An open-concept design in McKinney, TX, reinterpreting the brand’s heritage with modern energy.
The brand is set to open a new generation of spaces designed with environments that feel more dynamic and adapt throughout the day to meet different occasions. These next-gen restaurants are designed to elevate the dining experience and bring KFC’s signature hospitality to life, taking shape across key markets through distinct new formats.
“In an increasingly crowded category, we have a clear opportunity to set the standard for modern chicken in QSR,” said Scott Mezvinsky, CEO, KFC Global. “This next chapter brings new energy and expression to what makes us iconic, while doubling down on our chicken and reimagining how fans experience KFC around the world.”
KFC Launches Modern Restaurant Design
