Shops DICK’S Sporting Goods announced a new partnership with Lids to introduce dedicated Lids shop locations inside DICK’S stores nationwide. The partnership will expand access to Lids’ industry-leading assortment of licensed headwear while enhancing the in-store experience for sports fans. Each Lids shop will feel immersive with the Lids brand and include fixtures and merchandising that showcase Lids’ extensive assortment of licensed and lifestyle headwear.
“Our athletes are increasingly looking for new ways to rep their favorite teams, their style and the latest trends,” said David Progar, SVP, Licensed at DICK’S. “By partnering with Lids, we’ll be able to offer them more choices to meet their needs for sport, lifestyle and fandom.”
Lids Chairman, Lawrence Berger, said, “Together, we’re creating a dedicated destination within DICK’S where fans can find the most comprehensive assortment of team headwear and a new in-store experience.”
DICK’S Sporting Goods Partners With Lids To Launch Lids Shops
