Kraft Heinz is displaying Meals Made Easy, a truly innovative category redesign in collaboration with Federated Co-operatives Limited. The objective is to disrupt an age-old category and solve a shopper challenge with an assortment that sells based on a specific shopper mission, rather than selling on individual products and categories.
Meals Made Easy is for the shopper who’s looking for recipe inspiration and all of the ingredients needed to bring that recipe to life, quickly and easily. With a scannable recipe QR code or a take-home tear-away recipe card for future use, there are recipes on rotation on a regular basis.
Meals Made Easy was created for Kraft Heinz by Transcontinental Retail Services & Printing Vaughan, Ontario; www.tctrans cont inental.
com.
Kraft Heinz Displays Meals Made Easy
