This back-to-school season, Kohl’s is making it easier to shop with curated, style-led displays, clear signage, and new digital tools. Kohl’s new AI-powered shopping assistant is designed to give customers personalized product guidance, and recommendations throughout their back-to-school journey.
“Today’s families are looking for more than just a back-to-school checklist — they want confidence that they’re making the right choices for their kids and their budgets,” said Christie Raymond, Kohl’s CMO. “By focusing on the brands and styles kids are excited to wear and delivering the quality and value parents expect, we’re making sure families can count on Kohl’s for what they need most.”
Kohl’s Launches ‘We Are So Back To School’ Marketing Campaign
