Mondelez recently conducted a soccer themed display program featuring OREO, RITZ, Chips Ahoy!, and other products.
The campaign included soccer stars Alex Morgan, Christian Pulisic and Sophia Wilson, along with global entertainer Pitbull, to create a timely and relevant shopper experience.
The work rolled out nationally, with 11 unique structures, 41 SKUs total, tailored to key cities nationwide, making it the largest collection of units the team has ever developed for a single campaign. Market Street Design, New York City, (www.marketstreet.design) created the-traffic-stopping POS displays for the campaign.
Mondelez Conducts Soccer Themed Display Program
