As part of its sustainability commit m e n t s , L ’ O r é a l Canada is introducing the first multi-brand f r a g r a n c e refill fountain available exclu – L’Oréal Launches Fragrance Refill Fountain sively at Shoppers Drug Mart.
At the heart of this innovation is a clear goal: reducing environmental impact while preserving the iconic aesthetic of perfume bottles. Refilling a perfume directly at the fountain allows to reduce glass packaging weight by up to 83%.
In addition to making a meaningful difference for the planet, consumers can save up to 25% compared to the regular format when choosing to refill, making luxury more accessible.
“By placing the refill experience at the heart of the retail journey, we are proving that the future of luxury lies in a simple, recurring act of care for our planet,” said Xavier Dubruil, Vice President, Luxe Division at L’Oréal Canada.
L’Oréal Launches Fragrance Refill Fountain
