Mattel has promoted Roberto Stanichi to President, Chief Marketing & Brand Officer.
Stanichi oversees Mattel’s world-class portfolio of global brands including Hot Wheels, Barbie, Fisher-Price, and UNO, leading brand and business strategy, marketing, consumer insights, and product design. He has been instrumental in leading Mattel’s evolution to a brand-centric operating model since becoming Chief Global Brand Officer in 2025.
Mattel Promotes R. Stanichi To President & CMO, Mattel
