Mouton Cadet Launches Fresh Collection

Mouton Cadet has launched its Fresh Collection, a new way to experience wine: less formal, more spontaneous, and surprisingly versatile. At the center of this shift is a standout idea, a Bordeaux red designed to be enjoyed chilled… and even mixed into cocktails. Traditionally associated with structure and ceremony, Bordeaux red takes a lighter, fresher turn with Mouton Cadet Rouge x Pierre. Bright, fruit-forward, and easygoing, it’s meant to be served cool, turning what was once unexpected into something intuitive.
But the real twist comes with the Bordeaux Mule by Mouton Cadet, where red wine steps into cocktail culture. Mixed with ginger ale it transforms into a refreshing, drink that feels at home in today’s low-alcohol, daytime drinking trends.