Kwik Trip, one of the largest family-owned convelet Palnience store chains in the U.S., is leading the convenience industry into the new age of AI-powered personalized loyalty campaigns. By partnering with Eagle Eye, (www.eagleeye.com), a leading SaaS and AI technology company that delivers loyalty, personalized promotions and omnichannel marketing solutions, Kwik Trip introduces a level of personalization, precision targeting and ROI transparency for CPG-funded promotions not previously achievable at scale in the convenience channel.
As a result of the partnership, participating CPG brands will be able to engage Kwik Trip’s 5.25 million loyalty members through individually targeted and gamified promotions rather than broad discounts. Eagle Eye’s platform can provide campaign performance reporting to participating suppliers, supporting sales attribution and ROI measurement.
Kwik Trip Partners With Eagle Eye On AI Personalized Campaigns
