Coca-Cola has launched a new global visual identity system, sustaining the brand’s iconicity with a fresh, dynamic, and scalable look. The visual refresh signals a new era of brand consistency and standout across more than 200 markets. The bold red and white palette, the uplifting Dynamic Ribbon, the impactful Arden Square, and the unmistakable Spencerian script will be more prominent across packaging, retail environments, equipment, and digital experiences.
“Coca-Cola is one of the most recognized brands in the world, and with that comes a responsibility to keep evolving,” said Arnab Roy, Pres., Coca-Cola Global Category. “This refresh is about being clearer and more consistent in how we show up, wherever people experience our brand.”
Rapha Abreu, Global V.P., Design at Coca-Cola said, “For over a century, Coca-Cola has been a global symbol of optimism and authenticity. Now, with one seamless visual identity, we can deliver one recognizable brand experience.”
Coca-Cola Sharpens Its Identity Under One Bold Visual System
