For the FIFA World Cup 2026, 2020 Exhibits, (www.2020exhibits.com), partnered with 160over90 and Coca-Cola to design, fabricate, and execute two large-scale Fan Zone activations: a Tier 1 Stadium Fan Experience at NRG Stadium in Houston and a Tier 2 FIFA Fan Fest activation at the National WWI Memorial in Kansas City. While the two environments were different, its responsibility remained the same: deliver memorable brand experiences while managing every aspect of the build, installation, and execution process.
Both activations occupied 10-meter-by-20-meter outdoor footprints and were designed to withstand the realities of live-event environments, including weather exposure, wind loads, and challenging site conditions.
2020 Exhibits Partnered Coca-Cola For World Cup Fan Zone Activations
