Lighting for Impact offers a W-Channel Retail Shelf Lighting System. W-Channels are frequently used as pusher-tray lighting — positioned in front of or above the product to add captivating illumination. Patented “W” shape reflects light back toward the product. W-Channels feature universal adjustable brackets to mount the channel to the gondola upright. Caps on both ends provide a clean finish. Standard colors are black and almond with custom colors available by request. For more information, visit. (Web Site) www.lightingforimpact.com