BIG Digital Creates Interactive Display For Srixon’s ‘Find The Right Ball’ Experience
Srixon is elevating retail with a digital-first approach for its “Find The Right Ball’ experience. By integrating interactive content with their physical merchandisers, they’re creating a smarter shopping experience.
BIG Digital, helped bring this vision to life with its Integrated Digital and Interactive Merchandiser, featuring Srixon’s “Find the Right Ball” experience-engaging customers while showcasing their product in a retail-like pop-up environment at the PGA Golf Show. Customizable for any retail environment, our merchandisers seamlessly blend digital and physical-driving sales, generating leads, and delivering real-time insights. (Web Site) www.bigdigital.tech
Hudson To Open Nine New Retail Stores And Food And Beverage Outlets At Omaha’s Eppley Airfield
Hudson, part of leading global travel retail and food & beverage player Avolta AG, announced that Omaha Airport Authority has awarded Hudson a new contract that will significantly expand its presence at Eppley Airfield (OMA). Beginning in 2027, Hudson, a travel experience leader with more than 1,000 stores in airports, commuter hubs, landmarks, and tourist destinations across North America, will open nine new retail stores and food and beverage outlets across nearly 13,900 ft. of the airport’s new terminal ? significantly growing its presence at the airport by nearly 9,000 ft.
Hudson’s new concessions will include Starbucks and three locations of Hudson travel convenience stores, two of which will be hybrid concepts that bring together Hudson and an Omaha staple, Scooter’s Coffee. Hudson will also open a location of iPorte featuring travelers’ favorite tech brands – including Apple, Beats, Bose, and many others – in an easy-to-navigate store that offers the opportunity to experience products before purchasing.
Additional specialty retail shops will bring Omaha’s spirit to life through locally inspired concepts and designs. Uniquely Omaha will offer a wide assortment of gifts, artwork, jewelry, and keepsakes representing over 90 local artisans and makers, including Made in Omaha, Local Makers Collective, and Four Sisters Boutique. 50th Street Market, inspired by the city’s historic Dundee neighborhood, will also bring a sense of place to Eppley Airfield with its robust selection of products ranging from Smoking Gun Jerky to Lulubee Artisan Chocolates. Blackstone Supply, named for Omaha’s Blackstone District, will offer a variety of travel essentials, local products curated for visitors to Eppley Airfield, and be home to OMA’s very own indie bookstore, The Bookworm – a beloved fixture of Omaha. Travelers looking for a bite to eat – whether they’re local, visiting for the first time, or just passing through – will love getting a taste of Omaha’s Pitch Pizzeria, which will serve highlights from the local restaurant’s menu and offer a full bar. Throughout each new space, Hudson will include design elements influenced by local architecture. Travelers will also have the opportunity to enjoy in-store pop-up events that bring the heart of the community to the heart of the terminal, like at “Meet the Maker” events featuring local entrepreneurs.
“We are tremendously proud to join Omaha Airport Authority on its journey to make Eppley Airfield the best airport in the Midwest,” said Steve Johnson, President and CEO, North America, Avolta. “As part of Avolta, Hudson is uniquely positioned to help Eppley Airfield build a better airport experience by introducing exciting retail and food and beverage offerings that enhance the passenger experience. We look forward to this expanded partnership together to usher in the future of Eppley Airfield.” (Web Site) www.hudsongroup.com
JINS Eyewear Opens JINS Abbot Kinney Store In Los Angeles, California
JINS Eyewear US, Inc., a member of JINS HOLDINGS Inc., has opened its latest U.S. concept store in Los Angeles, the “JINS Abbot Kinney Store.” A household name across Japan since 2001 with more than 700 stores worldwide, JINS is bringing its designed-in-Tokyo range of inclusive frame styles and functional, design-forward eyewear to the Los Angeles community, offering their core collection of prescription eyewear, limited-edition frames, and technologically advanced lenses. The store is also outfitted with a slew of state-of-the-art services, including the debut of a new digital shopping experience and custom prescription eyeglasses created on-site in 30 minutes.
Located in the heart of Venice’s art and creative culture at 1227 Abbot Kinney Boulevard, the Japanese brand joins top brands and restaurants from around the world, attracting the vibrant local community and millions of tourists every year. A new concept store for building new customer experiences using digital technology. Customers at the JINS Abbot Kinney Store will see a new, digital-first experience that begins with scanning displayed products outfitted with RFID tags and QR codes, followed by an on-site consultation with trained staff to select the preferred lens style and receive personalized fitting and adjusting services. After processing, customers can pick up their custom prescription frames at an in-store locker in 30 minutes or choose to have it shipped to their homes. By utilizing this technology, customers can receive their JINS eyewear at a place and time of their choosing without having to wait in line, a process that streamlines operations and allows store staff to spend more time serving customers. This purchasing experience will continue to evolve based on customer feedback and will ultimately be implemented at JINS stores around the world.
As a Japanese brand opening on Abbot Kinney Boulevard, the interior of JINS’ debut Venice store reflects the intimate, cozy scale and textures of tea houses unique to Japan. An up-and-coming architect unit, Fumiko Takahama and Tomohiko Komatsu designed the store. PLACECRAFT TEN’s Chief Design Strategist Shusuke Inoue was responsible for overseeing the store’s experience design (UX), focusing on expressing the brand’s key values and in new ways for customers to interact with JINS’ products and services. The space features custom fixtures including a large-scale, Japanese cypress wood table top using the “naguri” process to create waves to display the eyewear. The natural wood decor pieces are juxtaposed in harmony against the exposed original brick of the building, invoking the deep historical connection to the streets of Maebashi, Gunma Prefecture, eastern Japan, where JINS was founded.
“We made use of the existing architecture to create a space that has the essence and philosophy of Japanese design, such as a tea ceremony room, by paying close attention to the size and height of the fixtures to express a cozy Japanese sense of scale,” said Takahama and Komatsu. “We abstracted the space by painting the walls, ceiling, and existing structural beams white to lower the spatial center of gravity and used wood, plastering, and terrazzo to complement the existing red brick, a common element of Maebashi. By carefully selecting the material textures and colors, we designed a comfortable space that is in harmony as a whole.”
n order to accelerate its global expansion and grow into a truly global brand, JINS will utilize the Abbot Kinney Store to establish a customer experience that makes it easy for anyone around the world to shop. The company strategically chose the Abbot Kinney location to test its new technology-led experiences, tapping into the diverse U.S. community of cultures and customs. (Web Site) www.jins.com
Lacoste Unveils New Boutique In Vancouver’s CF Pacific Centre
Lacoste, the iconic brand and pioneer of fashion-sport, has opened its newest store at CF Pacific Centre located in the heart of downtown Vancouver, BC. CF Pacific Centre is a premier shopping destination that attracts both locals and tourists alike.
The new store offers an immersive experience into Lacoste’s lifestyle universe and features a wide range of products, including classic polo shirts, stylish outerwear, footwear, and accessories for men, women, and children. (Web Site) www.lacoste.com
NIVEA MEN Debuts Revolutionary Face Care With NEW Age Defense Line
NIVEA MEN, a leading brand in men’s face care, has launched the NIVEA MEN Age Defense line. Dermatologically tested and developed with advanced formulations with ingredients like Thiamidol™ and Hyaluronic Acid, the range addresses five key signs of aging: loss of firmness, wrinkles, dryness, rough texture, and dullness. Designed to help men who are searching for products that provide younger-looking skin, the Age Defense line simplifies skincare while delivering noticeable results. The NIVEA MEN Age Defense line will be on displays nationwide starting in February at major retailers.
“We are thrilled to introduce NIVEA MEN Age Defense in the US, a result of years of extensive testing, studies, and deep insights into the unique skincare needs of men,” said Marketing Director of NIVEA MEN US, Lauren Lynch. “This research guided us to create a line specifically designed to help address these concerns and promote younger-looking skin. With cutting-edge technology, this launch marks an exciting new chapter in providing men with effective, tailored skincare solutions.” (Web Site) www.niveausa.com
Recovery Footwear Leader OOFOS Launches The OOmy Zen, Minimalist Footwear For Everyday Wear
OOFOS, the global leader in active recovery footwear, introduces the OOmy Zen, a minimalist recovery masterpiece. The OOmy Zen distills years of expertise into a simple, simply revolutionary active recovery shoe. No unnecessary bells or whistles, just pure, peaceful relief with every step. The OOmy Zen offers effortless wearability for everyday moments and movements through a harmonious blend of seamless knit and OOfoam™ technology. Designed with simplicity at the forefront, the OOmy Zen features a precisely engineered seamless circular knit upper with bands that mimic the peaceful lines of a zen garden and hug the heel and instep. The seamless upper was developed to reduce pressure for a secure, sock-like fit that offers ultimate pliability, flexibility and mobility in a lightweight package. A new, advanced version of OOFOS’ patented footbed features a rounded, cupped heel design to enhance impact absorption and stability with every step. This evolved footbed couples with the brand’s proprietary OOfoam™ technology to absorb impact like no other. The result is less constriction and more freedom; less pressure, more relief, a shoe that is made to move the way your body moves. (Web Site) www.oofos.com
PM Plastics Partners With Fred Meyers To Launch ‘Beauty Destination’ Within Key Flagship Stores
PM Plastics, designed, developed, and deployed a custom ‘store-within-a-store’ shopping experience for Fred Meyer Flagship stores. Taking over 144 linear of feet of traditional retail footage and re-imagining the space to create a beauty destination. The fixtures were designed to transport guests to an upscale shopping experience, all within their neighborhood grocery store they visit weekly.
From a blank white space opportunity, PM Plastics created sketches, renderings, and physical samples prior to gaining retailer alignment. Once approved, the PM team managed planogram development with over 25 brands to create a custom layout, unlike any of the more traditional universal wall programs they participated in currently. PM included additional items like custom headers, lit endcap panels, and a one-of-a-kind lit “COSMETICS” sign hanging from the ceiling to further elevate the space.
Once all items were produced, PM managed the packout, transportation, and installation of the custom fixtures; working hand-in-hand with the retailer and merchandising company to ensure a seamless rollout that would minimize downtime at the store and maximize department sales moving forward. (Web Site) www.pmplastic.com
Ace Hardware Launches Ace YardRx, Its First-Ever Subscription Service For Prescriptive Yard Care
Ace Hardware, the world’s largest retailer-owned hardware cooperative, has introduced Ace YardRx, a subscription service designed to deliver personalized yard care solutions directly to customers’ homes. Ace YardRx helps homeowners prepare for the seasons ahead, setting a new standard in yard maintenance by combining convenience, expertise, quality products, and effective results at the retailer’s best prices year-round.
Customers log into their Ace Rewards account, enter their address at Ace YardRx and receive a personalized package based on their location, yard size and grass type. Product recommendations include treatments for patch and repair, fertilizer, weed control, insect control and general seeding. Customers can also modify their program to address specific issues such as fungus, certain insects or weeds. Once signed up, each seasonal product delivery includes the right products to achieve greener grass, less weeds and fewer bugs, all at Ace’s best price of the season-guaranteed. With consistent use, treatments build on each other to create a healthier, thriving lawn season after season, year after year.
ALDI Plans To Open Record-Breaking 225+ New Stores In 2025
ALDI, the fastest-growing grocer in the U.S., plans to open more than 225 new store locations in 2025 as part of the next phase of its five-year national growth strategy. This is the most stores ALDI will open in one year in its nearly 50-year U.S. history as more shoppers than ever look to save up to 36% on an average shopping trip.
The new stores will open through a combination of organic growth and converting select Winn-Dixie and Harveys Supermarket stores to the ALDI format. In total, ALDI will convert approximately 220 Southeastern Grocers locations to the ALDI format through 2027. As part of the strategy, ALDI has closed a transaction to divest approximately 170 Winn-Dixie and Harveys Supermarket stores that are not part of the ALDI conversion plan to a consortium including C&S Wholesale Grocers, Southeastern Grocers senior leadership and private investors. This transaction allows ALDI to create a focused conversion portfolio in the Southeast as it progresses its expansion plans across the country.
“When we announced our acquisition of Southeastern Grocers, we shared that we intended for a meaningful number of Winn-Dixie and Harveys Supermarkets to continue to operate, and we’re delivering on that promise while also supporting ALDI growth. Over the last year, we’ve seen firsthand how C&S Wholesale Grocers, Southeastern Grocers and their teams have continued to deliver great quality, service and value to their customers, and we are confident they will lead the company successfully into its next chapter,” said Jason Hart, CEO, ALDI. “Converting the remaining locations to the ALDI format is critically important to our nationwide commitment to help shoppers fill their carts with quality groceries for less. As shoppers continue to feel sticker shock at the checkout, the value ALDI delivers can’t be beat.”
Richtech Robotics Opens Clouffee & Tea In Las Vegas
Richtech Robotics , a Nevada-based provider of AI-driven service robots, has opened Clouffee & Tea at Town Square, Las Vegas. Clouffee & Tea is the Company’s food and beverage brand centered around its AI-powered robot ADAM. This is the first store of Richtech Robotics’ Clouffee & Tea brand, with additional stores expected to be open soon.
With ADAM serving as barista, Clouffee & Tea at Town Square will be offering a wide variety of milk teas, coffees, and desserts. Utilizing NVIDIA AI technology, ADAM will detect when customers are present, engage them in conversation, take orders verbally, monitor and adapt to changes in his environment, and craft beverages with high levels of precision and accuracy.
“Today’s announcement is a major milestone for Richtech Robotics, marking the official launch of our innovative food and beverage brand, Clouffee & Tea. This grand opening highlights our ability to leverage AI-powered robotics to drive real revenue in the hospitality industry, setting a new standard for automation in customer experiences,” said Richtech Robotics’ President, Matt Casella. “Clouffee & Tea at Town Square will be a vibrant destination, delivering an interactive and dynamic experience that perfectly captures the energy and excitement Las Vegas locals and visitors crave.”
Simon® Announces Upcoming Transformation Of Smith Haven Mall
Simon®, a real estate investment trust engaged in the ownership of premier shopping, dining, entertainment and mixed-use destinations, has launched a transformative multimillion-dollar project at Smith Haven Mall in Long Island, New York. The major redevelopment will begin this summer and is expected to be completed in 2026. It will include a number of new marquee retailers, dining destinations, an outdoor plaza, and amenities throughout the property.
The redevelopment will include the iconic fashion brand Zara, the ultimate destination for fashion-forward individuals, which will open its massive new space in 2026 near Center Court. It will be Zara’s first location in Eastern Long Island, making it easy for Smith Haven shoppers to access the latest in global fashion trends. Plans also feature a lineup of exciting new and recently opened retailers, restaurants and amenities. This includes Sur la Table, opening in the Fall, which provides professional and at-home cooks alike with the finest cookware, dinnerware, cutlery and more. Sur la Table will join the recently opened Primark, an international affordable clothing retailer, and Mango, a leading international fashion brand, along with more than 130 other popular stores. For fun seekers and foodies, Golf Lounge 18, opening in March, is a state-of-the-art golf facility featuring a full bar and multiple TVs to watch the big game, while first-to-market Ford’s Garage is your go-to neighborhood burger and brew restaurant serving up All-American favorites with a vintage vibe.
The redevelopment project will feature notable improvements to the exterior and interior of the property, starting with a lush, green outdoor plaza that includes extensive new landscaping and seating areas. Once complete, the park-like setting will be perfectly suited for visitors to meet, relax, and enjoy community gatherings. The center is also getting a fresh look – inside and out. The exterior is being repainted and will welcome shoppers with bright signage and refreshed entryways. The mall’s interior will feature updated flooring, modern fixtures and other enhancements, including an extensive revitalization of Center Court and a transformation of the food court to feature all new seating for a more comfortable dining experience.
A.1. Steakhouse Butter Hits Shelves Exclusively At H-E-B Stores Throughout Texas
Epicurean Butter, the brand synonymous with premium ingredients and exceptional flavor, is making it easier than ever to create restaurant-quality meals at home with its introduction of A.1. Steakhouse Butter. In collaboration with Kraft Heinz, the company known for its iconic steak sauce, the new A.1. Steakhouse Butter is now available in H-E-B stores throughout Texas. From homemade butter boards to high-end restaurants offering tableside butter service, flavored butter is trending nationwide. A.1. Steakhouse Butter, a blend of fresh herbs, A.1. Steak Sauce, and butter, makes it easy for consumers to enjoy restaurant-quality meals at home. Whether it’s a weeknight meal or a special occasion, A.1. Steakhouse Butter has bold flavors that you don’t typically get with a convenient, easy-to-use ingredient.
Applegate Farms Launches New Ready-To-Heat-and-Eat APPLEGATE NATURALS® Breakfast Sandwiches
The makers of APPLEGATE®, the nation’s leading natural and organic meat brand, are continuing their foray into the breakfast conversation with the launch of their fourth breakfast-product innovation in the last 19 months with the introduction of APPLEGATE NATURALS® Breakfast Sandwiches. APPLEGATE NATURALS® Breakfast Sandwiches come in two varieties: Chicken & Maple Breakfast Sausage, Egg & Cheese on a Biscuit and Savory Turkey Breakfast Sausage, Egg & Cheese on an English Muffin. Each sandwich contains 12-14 grams of protein per serving and with simply two minutes to prep, they’re the no-brainer choice for busy mornings and better breakfast cravings. APPLEGATE NATURALS® Breakfast Sandwiches are made with GAP Certified, Applegate Humanely Raised and 100% natural meat, and are free from antibiotics and GMO ingredients. Each sandwich is made with APPLEGATE NATURALS® breakfast sausages (a bestseller), Certified Humane® eggs, and Cheddar Cheese at the center, all sandwiched between a biscuit or English muffin.
Beltone Debuts Envision™ Hearing Aids
Beltone, one of America’s top-rated hearing care providers, has introduced its latest innovation: Beltone Envision™ hearing aids. Featuring the world’s best technology for hearing in noise, Beltone Envision sets a new standard in noise management and voice clarity. These hearing aids keep users connected to their surroundings while bringing important sounds, like a friend’s voice during a conversation at a busy restaurant, into clear focus. These devices intelligently detect the environment, noise levels, and speech cues, automatically adjusting settings for an optimal listening experience. Available in the world’s smallest AI microRIE and new streamlined RIE (receiver-in-ear) styles, Beltone Envision offers a discreet, modern, and comfortable solution to hearing loss, along with the clearest Bluetooth® Low Energy (LE) Audio experience ever. Compatible with Auracast™ broadcast audio, the next generation of assistive listening technology, Beltone Envision helps users stay connected to news and entertainment directly through their hearing aids.
Beyond Meat Unveils Expanded Line Of Beyond Steak®
Beyond Meat, a leader in plant-based meat, announced an expanded line of Beyond Steak, one of the fastest growing and top selling plant-based meat products on the market, in the freezer aisle at Sprouts Farmers Market stores coast to coast. The new line of pre-seasoned steak tips is available in two craveable flavors, Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style, is a good source of protein, is low in saturated fat, and meets the nutrition criteria of leading health organizations. Designed to deliver the juicy, tender bite of seared steak tips in a pre-seasoned format for added convenience, the new varieties are not only delicious and easy to prepare but also boast a strong nutritional profile with 20g of clean plant-based protein, just 1g of saturated fat per serving, and no cholesterol. Beyond Steak Chimichurri and Beyond Steak Korean BBQ-Style are heart-healthy plant-based steak offerings that meet the rigorous nutrition criteria of the American Heart Association’s Heart-Check program and the Better Choices for Life Program of the American Diabetes Association and are Non-GMO Project verified.
Parlux Ltd. Introduces ‘Your Turn’ Fragrance By Billie Eilish
Billie Eilish Fragrances has launched Your Turn, a new pillar in its award-winning fragrance portfolio. Your Turn exemplifies Billie’s passion for creating beautiful and complex fragrances that spark memories and emotions, inviting consumers to form their own experience with and connection to the new fragrance. Developed in partnership with leading global beauty company Parlux Ltd., this new pillar represents Billie Eilish Fragrances’ next phase of growth trajectory and evolution into a master brand. Your Turn builds on the Eilish fragrance collection’s significant global demand and commercial success Eilish, Eilish No. 2, and the limited-edition Eilish No. 3 – across direct-to-consumer, Ulta Beauty and key retail partners abroad. This modern, sensual fragrance opens with the zesty brightness of bergamot peel, invigorating cardamom pod, and fresh ginger. It deepens into a delicate heart of velvet peach skin, night-blooming jasmine, and the refreshing touch of coconut water- grounded by the rich warmth of Australian sandalwood, enveloping captive musks, and the sustainably sourced elegance of upcycled Sylvamber™. Like Billie’s existing fragrances, Your Turn is vegan, paraben-free, and made with clean ingredients. The carton is printed in Envirofoil and made with 100% renewable wind energy. As with all Billie Eilish Fragrances, PETA’s Global Beauty Without Bunnies program also certifies the fragrance as cruelty-fre The Eau de Parfum is available in four sizes: 100mL for $90, 50mL for $80, 30mL for $70, and a 10mL travel spray for $28. The fragrance will be available starting today exclusively at billieeilishfragrances.com and will become available at Ulta Beauty and select global retailers beginning in spring 2025.
Carroten Launches In Target
Carroten, Greece’s #1 suncare brand, announced its U.S. brick-and-mortar debut in Target. Carroten’s best-selling Intensive Tanning Gel and Gold Shimmer Intensive Tanning Gel will be available in the Suncare department at all Target locations nationwide and on Target.com. This launch introduces Target consumers to Carroten’s trusted suncare formulations, combining adequate skin hydration with a sun-kissed glow. The tanning gels, enriched with sesame oil and calendula extract, are designed to moisturize the skin while delivering radiant results. Promoting both beauty and safety, the products are intended to be paired with SPF for a golden complexion that doesn’t compromise skin health. Carroten’s debut in U.S. retail stores marks a pivotal step in its global expansion, deepening its connection with beauty-conscious consumers nationwide.
CAULIPOWER Introduces Frozen Dill Pickle Pizza
CAULIPOWER, the trailblazing brand known for creating better-for-you versions of America’s favorite comfort foods with the first frozen cauliflower crust pizza, introduces its latest crave-worthy creation: the FIRST and ONLY frozen Dill Pickle Pizza in retail available exclusively at Whole Foods nationwide for the first quarter of 2025, followed by expanded distribution to pizza lovers everywhere.
This groundbreaking pizza experience captures everything consumers love about tangy, briny pickles. Baked on CAULIPOWER’s original stone-fired cauliflower crust (made with real cauliflower, not powder), this culinary masterpiece features a creamy white béchamel sauce infused with dill pickle brine, roasted garlic, melty mozzarella and fresh dill. Each bite offers the perfect balance of savory and zesty flavors, making it an irresistible choice for pickle devotees and pizza enthusiasts alike.
Checkers & Rally’s And John Soules Foods Bring Popular Chicken Bites To The Freezer Aisle
Checkers & Rally’s, the iconic drive-thru restaurant chain known for its bold, craveable food at an unbeatable value, has teamed up with John Soules Foods to bring its fan-favorite Chicken Bites to freezer aisles nationwide. As consumers continue to seek restaurant-quality meals in the comfort of their own homes, the new Checkers & Rally’s Chicken Bites deliver just that. Made with all-white meat chicken, these fully cooked, crispy bites are seasoned to perfection, offering the same bold flavor that Checkers & Rally’s guests know and love. Checkers & Rally’s Chicken Bites are available now at all Kroger, Dollar General, and Family Dollar stores nationwide, with plans to expand distribution to additional grocery retailers in the coming months.
“Consumers are increasingly craving the convenience of enjoying their favorite restaurant items at home,” said Michael Pierce, Head of Marketing at John Soules Foods. “We’re thrilled to partner with Checkers & Rally’s to bring the taste and quality of their signature Chicken Bites to grocery store freezers, making it easier than ever for fans to enjoy them.”
Baja Foods Launches ‘Chef Gustavo’ At Midwest Costco Stores
Baja Foods, a family-owned leader in authentic Mexican cuisine, has launched its newest premium retail brand, Chef Gustavo, with the debut of Chicken & Cheese Enchiladas with Salsa Verde. Starting now, Costco members can enjoy this handcrafted, flavor-packed entrée available in the frozen foods section at select Midwest stores. The debut product, Chicken & Cheese Enchiladas with Salsa Verde showcases antibiotic-free shredded white meat chicken hand-rolled in corn tortillas with fresh vegetables, served on fiesta rice and topped with tangy tomatillo salsa verde and a blend of melted cheeses. Each package offers eight ready-to-prepare enchiladas, delivering the bold, vibrant taste of Mexico to busy families in a convenient, premium meal solution.
“Launching Chef Gustavo marks an exciting chapter for Baja Foods as we expand our mission of sharing authentic Mexican cuisine,” said Art Velasquez, CEO at Baja Foods and son of founder of Azteca Foods, Arthur Velasquez. “Our Chicken & Cheese Enchiladas with Salsa Verde are a tribute to Gustavo’s culinary roots and passion for authentic cuisine. We are thrilled to offer Costco members a delicious, high-quality meal that captures the vibrant flavors of Mexico.”
New HORMEL GATHERINGS® Bold And Spicy Tray Introduced
The makers of the HORMEL GATHERINGS® brand are turning up the heat with the launch of their latest innovation – the HORMEL GATHERINGS® Bold and Spicy Tray. This exciting new snack-tray combination offers bold, spicy flavors and high-quality ingredients to create the ultimate snacking experience. The stars of the HORMEL GATHERINGS® Bold and Spicy Tray are the jalapeño pepperoni and spicy salami, a fiery, flavor-packed twist on classic favorites that are sure to satisfy spice lovers and snack enthusiasts alike. In addition to the jalapeño pepperoni and spicy salami, the HORMEL GATHERINGS® Bold and Spicy Tray features: Pepper Jack Cheese and Mild Cheddar.
“Our jalapeño pepperoni and the spicy salami are the highlights of the HORMEL GATHERINGS® Bold and Spicy Tray, and we’re thrilled to offer such a spicy selection for our heat-seeking consumers,” said Rhonda Ihrke, brand manager at Hormel Foods. “The popularity of spicy food is on the rise with consumers, and we believe this tray, and particularly our jalapeño-infused pepperoni and spicy salami, are meeting this growing trend in lockstep. This tray is the perfect addition to your next shindig or soiree, bringing together everything that people crave into a single snack: bold flavors, spice and convenience.”
New Grill From Kamado Joe® Offers Smart Home Tech With Old World Charcoal Flavor
Popular outdoor grill brand Kamado Joe has launched its latest model, building on advancements made in connected technology allowing app-enabled cooking with the classic flavor of charcoal. Its new Big Joe Konnected Joe by Kamado Joe, integrates its award-winning digital tech into its largest grill and smoker, amping up backyard cookouts everywhere. With automatic fire-starter and app-enabled temperature control, home cooks and avid chefs can now double-down on their grill game by enjoying the flavor of charcoal with ease. The pioneering Kamado Joe app, which was introduced with the launch of the Konnected Joe in early 2023, allows users to control and track a wide range of cooking temps – from low and slow at 225-degrees to an intense 700-degrees for searing perfection.
Keurig Dr Pepper Unveils Bold New Flavors Across Iconic U.S. Cold Beverages Portfolio
Keurig Dr Pepper has unveiled its exciting 2025 new flavor lineup in the U.S., featuring beloved brands such as Dr Pepper®, 7UP®, A&W® and Snapple ®. These new offerings are being introduced after a successful year of KDP flavor innovation in 2024, notably the viral popularity of Dr Pepper Creamy Coconut, the Company’s most successful limited-time-offering carbonated soft drink (CSD) to date, and the introduction of Canada Dry Fruit Splash Cherry, which achieved the top spot among all new CSD flavor innovations for the year. New flavors launching nationally within KDP’s owned cold beverage portfolio include the following: Dr Pepper Blackberry, is the newest permanent variety from the beloved brand, combining the original 23 flavors of Dr Pepper with the rich sweetness of blackberry flavor. Dr Pepper Blackberry will be available nationwide in regular and zero sugar varieties across a range of pack sizes, plus fountain and frozen dispensed formats. 7UP Tropical is a cool, crisp combination of 7UP, the #2 lemon-lime carbonated soft drink, blended with tropical flavors of mango and peach and bursting with summery vibes. Launching as a permanent flavor in February, the regular and zero sugar versions will be available nationwide in 12 oz 12-packs.
Snapple Peach Tea & Lemonade combines the brand’s #1 tea flavor with a citrusy tang of classic lemonade. This permanent innovation will launch in March and will be available nationwide in a variety of pack sizes. Bai Simbu Strawberry and Bai Shala Coconut Strawberry, two permanent additions to the Bai lineup that feature the most hydrating berry and are sweetened with plant-based stevia, launch in late February. Both varieties support a healthy immune system, with Simbu Strawberry providing a good source of Vitamin C and Zinc and Shala Coconut Strawberry a good source of Vitamin E and Zinc. A&W Ice Cream Sundae offers a nostalgic treat, inspired by the combined flavors of sweet vanilla ice cream with the rich indulgence of fudge flavor. Available in both regular and zero sugar options, it comes in 12 oz 12-packs and will be offered for a limited time starting in August. RC Cola Zero Sugar brings the iconic cola taste with zero sugar for the first time to expanded retailers nationally in February in both 12 oz 12-packs and 2-liter options.
“Our 2025 cold beverage pipeline builds on our strong track record of delivering successful consumer-centric innovation across our portfolio of legendary brands,” said Eric Gorli, President, U.S. Refreshment Beverages at Keurig Dr Pepper. “Our experts, from flavor scientists to trend spotters, have crafted a dynamic lineup across soft drinks, waters, teas and juices that will offer consumers nationwide even more choice through new fruit flavors, modern twists on familiar favorites and zero sugar options.”
New Flavor Creamy Smoked Gouda Variety From The Laughing Cow® Available Nationwide
The Laughing Cow®, makers of the iconic spreadable and creamy cheese wedges, has debuted its newest flavor: Creamy Smoked Gouda Variety. The new flavor variety from The Laughing Cow delivers a smoky, rich profile in the signature delicious cheese wedge format that fans already know and love. Following the launch of two other recent flavor innovations from The Laughing Cow in 2024 – Creamy Jalapeño and limited-edition Everything Bagel Style – Creamy Smoked Gouda Variety is a bold addition to the brand’s roster. The Laughing Cow achieved the ideal flavor using a slow smoked cheese, aged 10-12 weeks, ensuring each creamy wedge delivers exceptional bold flavor. Offering two grams of protein and a good source of calcium per wedge, this new versatile cheese wedge is ideal for a quick snack as it pairs perfectly with veggies and crackers or can be featured as a delicious spread on a charcuterie board.
“When creating new flavor innovations, we prioritize trending flavors and what excites cheese enthusiasts to deliver options that satisfy their cravings,” said Jessica Dillion, Bel Brands USA Senior Brand Director. “With Smoked Gouda emerging as a flavor in both cheeses and snacks, we saw this as the perfect opportunity to introduce The Laughing Cow Creamy Smoked Gouda Variety cheese wedges.”
Nature’s Path Organic Foods Launches Love Crunch Protein Granola
Nature’s Path, North America’s largest organic breakfast and snack food company, has launched its latest U.S. innovation within its premium granola line. Love Crunch Granola now features two protein packed flavors, including Organic Dark Chocolate & Almond Butter Protein Granola and Organic Peanut Butter Protein Granola. Known for its indulgent flavors and high-quality ingredients, the line combines Love Crunch’s signature rich taste with 10 grams of pea protein per serving for a satiating and satisfying crunchy snack while also supporting people and planetary health. Love Crunch Protein Granola is now available at Target, Walmart, Kroger, and other major retailers in the U.S.
quip Revolutionizes Oral Care With Launch Of Ultra, Its First Professional Grade Sonic Toothbrush
quip, the pioneering design-led oral wellness company, has launched its groundbreaking innovation: the quip Ultra Next Generation Smart Sonic Toothbrush. Designed in Brooklyn and built from the ground up, this cutting-edge design takes 10 years of learnings from the brand and introduces multiple major innovations for the category. The innovation begins with the body of the brush, which is one piece and more efficient at delivering power to the brush head. This also allows the body of the brush to be covered in a seamless silicone design, which is soft to the touch and has no spaces for gunk to build up, a common complaint with all other brushes in the category. This construction has allowed for a revolution in the format of the brush head. With the launch of Ultra, quip also introduces the EasyClick Brush Pod, a simple, new changeable brush head system which reduced plastic brush head waste by 70% while delivering a market leading 15X more plaque removal between teeth and 2x more whitening within just one week. With a 30-day battery life on one charge and connectivity to the quip App, people can track their brushing habits and feel more confident in achieving a dentist-level clean every day.
All controlled with a dynamic LED touch bar, which allows everyone to select from 16 customizable brushing intensities, which is why the brand is urging people to ‘think with your mouth’ in their latest campaign.
Shark Beauty™ Revolutionizes At-home Skincare With CryoGlow™ iQLED Anti-Aging & Skin Clearing Face Mask
Shark™ CryoGlow™ is the latest innovation from global product design and technology company, SharkNinja and its first consumer solution in the skincare category, now launching in the U.S. Shark™ CryoGlow™ is a MedSpa-inspired under-eye cooling + LED anti-aging & acne clearing mask combining high-energy LEDs, deep-penetrating infrared, and under-eye cooling all available with the touch of a button. Developed with dermatologists, backed by clinical testing, and FDA-cleared to offer consumers an at home solution for their skincare needs, Shark™ CryoGlow™ uses the clinically tested iQLED Technology™ to provide dermatologist-optimized treatments of high-energy red, blue and deep infrared light while InstaChill Technology soothes and energizes with three adjustable chill levels.
“At Shark Beauty, our drive for innovation starts with listening to our consumers and solving their everyday problems. We know that skin, much like hair, is a major source of confidence for people with top concerns being blemishes and fine lines and wrinkles. Shark CryoGlow combines cutting-edge iQLED technology with full-face coverage and a cooling undereye experience to make glowing skin achievable at home,” said Danielle Lessing, SVP Global Product Development Shark Beauty. “As we enter the skincare category, we developed the proprietary iQLED Technology™ to harness state of the art Red, Blue and deep Infrared light, that will safely radiate onto the skin to see a reduction in fine lines and firmer, brighter and smoother skin. This paired with our InstaChill Technology offer a personalized, one-of-a-kind skincare solution – that drives results.”
Spruce Introduces Worry-Free Weed & Grass Killer
Procter & Gamble has introduced Spruce, a hardworking and worry-free weed & grass killer that delivers visible results in one hour. A complete game-changer for the lawn and garden category, Spruce is made with only nine simple and effective ingredients, making it safe for use around people and pets (when used as directed), so the whole family can continue to enjoy the outdoors. Everyone from homeowners and gardeners, to parents and pet owners have long-awaited a weed control solution that ensures not only a nice yard, but peace of mind.
The Aaron’s Company Appoints Carla Giovannetti Dodds CMO
The Aaron’s Company has appointed Carla Giovannetti Dodds CMO. In her new role, Giovannetti Dodds will oversee the omnichannel marketing strategy for Aaron’s stores and e-commerce business, focusing on strengthening customer engagement and support, customer opportunities, enhancing brand positioning, and driving business growth.
Fogo de Chão Appoints Georgeanne Erickson As New CMO
Fogo de Chão, the internationally renowned restaurant from Brazil known for its elevated churrasco dining experience, has appointed Georgeanne Erickson as its new Chief Marketing Officer. In this role, Erickson will lead the company’s global marketing strategy, brand evolution, menu innovation and guest engagement initiatives as Fogo continues its strategic expansion. Most recently, she served as the U.S. Chief Marketing Officer of Krispy Kreme.
Freddy’s Promotes Erin Walter To CMO
Fast-casual restaurant concept Freddy’s Frozen Custard & Steakburgers®, has promoted Erin Walter to chief marketing officer (CMO) whereby Walter will oversee all aspects of the company’s marketing initiatives, working closely with the executive team to drive brand awareness, guest engagement, and overall business growth. Her innovative leadership style and strategic thinking are expected to bring a fresh perspective to the company’s marketing strategies. Walter, with more than 20 years of experience in the restaurant franchising industry, brings considerable expertise to her position.
Macy’s Names Barbie Cameron Chief Stores Officer
Macy’s Inc. has appointed Barbie Cameron as Chief Stores Officer. Cameron most recently served as the senior vice president and regional director of stores, East Region and had been the interim Chief Stores Officer since August. In this role, Cameron leads the store operations across Macy’s nameplate, from flagships to small format stores and its call center operations. She will spearhead initiatives to modernize Macy’s, improve the shopping environment and elevate the customer and colleague experience, as outlined in the company’s Bold New Chapter strategy, Macy’s, Inc.’s three-year plan designed to achieve sustainable profitable growth.
Oofos Appoints Liz White New CMO
Oofos, the original recovery shoe, created with OOfoam™ technology, has added Liz White as its new Chief Marketing Officer. White brings more than 20 years of marketing experience to OOFOS and has an accomplished track record driving brand growth through transformative marketing initiatives and customer-centric brand strategies. In this newly created role, White will use her expertise in combining data analytics and creative storytelling to shape OOFOS’ marketing strategies moving forward. She will oversee global marketing efforts as well as the DTC business. “We are excited to bring someone with Liz’s experience and singular focus on the consumer to lead the OOFOS marketing organization,” said Lou Panaccione, co-founder and CEO of OOFOS. “Liz brings a unique background in fashion and entertainment, as well extensive experience driving brand growth, so we are thrilled to have her lead our strong marketing team already in place.
Sonny’s BBQ Names George McAllan As New Chief Growth Officer
Sonny’s BBQ, the industry-leading BBQ restaurant rooted in quality food and spreading kindness, has added George McAllan, new Chief Growth Officer, to the Sonny’s leadership team. McAllan brings decades of experience working in both the franchisor and franchisee roles. Before joining Sonny’s, McAllan spent the past five years serving as chief operations officer with two different franchisee groups, leading up to 350 restaurants during his tenure. He’s also worked on the franchise side of the business and served a variety of roles with Dunkin’ Brands, including as international vice president responsible for 4,000 Dunkin’ and Baskin Robbins restaurants in South Korea, Japan, China and Latin America. In these previous roles he’s been responsible for operations, development, marketing, and increasing sales and profitability.
B-O-F Corporation Joins With Victor Capital Partners To Accelerate Growth And Innovation
Victor Capital Partners, a leading middle market private equity firm, announced its investment in B-O-F Corporation in partnership with senior management. B-O-F supports grocery, convenience, mass merchant, and other retailers with unique innovative beverage and specialty shelving offerings that are highly customizable and easily tailored to meet a wide array of customer needs. “B-O-F has been on a relentless quest to meet and improve upon our diverse customers’ ever-changing shelving needs,” said Howard Topping, Chief Executive Officer of B-O-F. “Our partnership with Victor Capital will not just support our business’ expansion and quality, it will help cement B-O-F’s place as a leading innovator and designer of gravity flow and specialty shelving products.”
DynaScan Introduces The 75-inch DW Series Window Display
DynaScan introduces the New 75-inch DW Series window display, a statement-making display solution that sets a new standard for window-facing applications. As the largest display in the DW Series, it boasts unparalleled visuals and advanced features-all in a compact, elegant design. The 75-inch Window Display brings your content to life with stunning, life-size visuals. Its expansive screen ensures every message is visible and every detail is appreciated, making it ideal for retail, corporate, and public spaces. DynaScan’s 75-inch Window Display stands out as one of the most energy-efficient professional LCDs in the industry, thanks to its low watt-per-nit rating and energy-efficient technology. This results in reduced operational costs and a smaller carbon footprint, benefiting both businesses and the environment. Constructed with eco-friendly materials and designed for long-term durability, the display minimizes the need for frequent replacements, reducing e-waste and further lowering its environmental impact. Whether looking to save space or make a bold statement, the 75-inch Window Display offers installation solutions to fit any environment: Ceiling Suspended: A sleek, modern option with an adjustable height for impactful messaging. Floor Mount: Stable and flexible, allowing you to position the display at the perfect height and angle. Built-in Furniture Integration: Reserved locking points enable seamless integration with store furniture and decor, creating a cohesive display space. Portrait & Landscape Orientation: Adapt the display to suit your content needs. You can customize the display with both portrait and landscape options to match your branding and messaging requirements. For even more flexibility, the Portrait Flip feature allows the display to be rotated 180 degrees, accommodating various installation setups. Despite its size, the display features a compact and versatile design, ensuring aesthetic appeal and seamless integration into any environment. The clean back design eliminates visible cables, inputs, and connections, offering a streamlined appearance that enhances the professional and modern look of your installation. This thoughtful design ensures the display looks as good from the back as it does from the front, making it ideal for open spaces and retail locations where the rear of the display is always in view. For more information, visit. (Web Site) www.dynascan.com
E Ink Introduces 75″ Kaleido™ Outdoor Large Area Color Signage
E Ink, the originator, pioneer, and global commercial leader in ePaper technology, introduced its largest color signage offering to date, a 75″ E Ink Kaleido™ 3 Outdoor. The 75″ E Ink Kaleido 3 Outdoor display offers print-color ePaper designed specifically for Digital Out-of-Home (DOOH) advertising signage market, and it is suitable for outdoor use in varying temperature ranges. It offers dynamic color display capabilities, poster-like visual quality, and a low-carbon and eco-friendly display solution. E Ink Kaleido Outdoor 3 is based on print-color ePaper technology and utilizes an RGB color filter array on black and white electronic paper film to create a warm and colorful display, offering 4,096 colors and clear text, providing a comfortable and non-irritating color digital content viewing experience with a visual impact close to that of color printed paper signage. E Ink Kaleido 3 Outdoor’s operating temperature range is between -15°C to 65°C, which allows it to operate in extremely cold or hot areas without the need for expensive, high-energy-consuming heating or cooling devices, reducing additional power consumption. E Ink adheres to its commitment to sustainable development by leveraging its unique PESG framework to provide low-carbon display solutions, contributing to the realization of a net-zero society. For more information, visit. (Web Site) www.eink.com
Samsung Introduces Color E-Paper and AI Signage Solutions
Samsung’s 115″ 4K Smart Signage (QHFX model) leads the industry in advancing supersized displays, offering businesses bold new ways to captivate audiences and transform environments with immersive visuals. Building on the success of last year’s 105″ QPDX-5K model, which features a 21:9 aspect ratio optimized for video conferencing, the 115″ QHFX delivers greater versatility with its 16:9 aspect ratio, and its multi-view functionality – which supports up to four split windows – makes it ideal for simultaneously showcasing multiple content streams. This adaptability makes it suitable for a wide range of applications, from meeting rooms to luxurious retail stores requiring premium, large-scale displays. For more information, visit. (Web Site) www.samsung.com
DynaScan Introduces Indoor and Outdoor ePaper Displays
DynaScan Technology, a global leader in innovative display solutions, is set to debut a groundbreaking range of ePaper displays at Integrated sustainability, energy efficiency, and cutting-edge technology for both indoor and outdoor applications. Based on the largest size color display from E Ink, DynaScan is offering a 75-inch outdoor ePaper display fully integrated in its DK series kiosks. This innovative solution combines exceptional energy efficiency with stunning image quality, redefining outdoor digital signage with its unique size and performance. Meant to replace time-tested poster arrays in windows, the 13.3″ color ePaper display sets a new standard of digital transformation with its exclusive features. Made of recycled materials, it aligns with sustainability goals while maintaining robust durability with a flame-retardant design and anti-UV coating to ensure longevity in sunlit environments. This ultra-low power solution minimizes energy consumption, and together with an industry-first wireless power to recharge the built-in batteries, DynaScan offers a product that is easy to install and operate. For indoor applications, DynaScan color ePaper displays deliver superior performance in lightweight and eco-friendly packages.
Designed to match industry-standard poster print sizes (A1, A2, and A3), these models feature materials made from recycled sources, offering a sustainable alternative for businesses aiming to reduce their carbon footprint. Their high resolution provides ultra-fine picture quality with 131 PPI, ensuring vibrant and detailed visuals. The devices’ energy-efficient designs reduce operational costs, while WiFi connectivity simplifies content management, making them perfect for use in airports, museums, and wall-mounted menu boards. For more information, visit. (Web Site) www.dynascan.com
Rockway Exhibits Creates AKENEO Exhibit For Shoptalk
AKENEO approached Rockway Exhibits + Events, to create a booth at Shoptalk 2024 that would capture attention in a busy 10×20 space. By leaning into their brand colors, AKENEO ensured the booth made a bold statement on the show floor. Interactive elements like the claw machine engagement encouraged visitors to get involved, while glow edge lighting and a 50″ TV brought a modern, high-tech feel to the space, highlighting AKENEO’s innovative solutions. (Web Site) www.rockwayexhibits.com
Absolut Releases Bold New Ready-To-Serve And Ready-to-Drink Cocktails
As a brand born to mix, Absolut continues to set the standard for vodka cocktails with the launch of new Ready-to-Serve (RTS) and Ready-to-Drink (RTD) flavor offerings. Additions to Absolut’s RTS lineup offer consumers new ways to enjoy the beloved cocktails Absolut is known for, while flavor expansions to both the Absolut Ocean Spray® RTD line and Absolut RTD Cocktails make it easier than ever to enjoy the classics.
Building on its February 2024 RTS launch, Absolut is expanding its lineup with two new flavors: Espresso Martini and Classic Cosmopolitan (20% ABV). Absolut Cocktails provide high quality, ready-to-serve vodka cocktails in a shareable format. Absolut Ready-to-Serve Cocktails: Espresso Martini, one of the trendiest vodka drinks, is a rich, velvety cocktail blending Absolut vodka, and Kahlúa rum and coffee liqueur, with hints of natural espresso. Absolut Ready-to-Serve Cocktails: Classic Cosmopolitan, brings one of the most classic vodka drinks to shelves in a delicious pre-mixed version that tastes just like the original cocktail.
Absolut’s award-winning RTD collaboration with Ocean Spray® also continues to grow. The Absolut Ocean Spray® RTD line which was a top five RTD innovation last year and #1 2024 RTD Innovation Product of the Year, has expanded with two new flavors: Vodka White CranoPeach™ and Vodka CranoMango™. Inspired by two of the most popular flavors from Ocean Spray®, these refreshing, portable canned cocktails (4.5% ABV) are the perfect way to enjoy one of America’s favorite Vodka mixed drinks4 on-the-go or at casual get-togethers. The new flavors will be available in Absolut Ocean Spray® 12-pack which also includes fan-favorites Vodka Cranberry™ and Vodka CranoPineapple™. Absolut + Ocean Spray® Vodka White CranoPeach™ Canned Cocktail made with Absolut Vodka, real White-Cranberry juice from Ocean Spray® & other natural flavors. Absolut + Ocean Spray® Vodka CranoMango™ Canned Cocktail made with Absolut Vodka, real Cranberry Juice from Ocean Spray® & other natural flavors.
This spring, Absolut’s RTD Cocktails are reviving the classics without the fuss, introducing three new flavors including: Classic Mule (7% ABV), Classic Cosmo (10% ABV), and Half & Half Tea & Lemonade (7% ABV). The new flavors will be available in The Absolut Cocktails 8-Pack, which also includes the existing Berry Vodkarita flavor. Absolut Vodka Mule Canned Cocktail, a ready-to-drink Vodka Mule made with Absolut Vodka plus lime and ginger beer flavors. Absolut Classic Cosmo Canned Cocktail, a ready-to-drink Classic Cosmo made with Absolut Vodka plus cranberry, orange, and lemon-lime flavors. Absolut Half & Half Tea & Lemonade Canned Cocktail, a non-carbonated ready-to-drink Half & Half Tea & Lemonade made with Absolut Vodka plus black tea and lemon flavors. Absolut Ready-to-Serve Cocktails and Absolut Ready-to-Drink Ocean Spray® Canned Cocktails are now available in select retailers nationwide. Absolut Ready-to-Drink Cocktails will be available in April at select retailers nationwide. (Web Site) www.www.absolut.com
Better Battery Co. Debuts Plastic-Free Battery Packaging
Better Battery Co. (BBCo.) is revolutionizing the battery industry as the first battery brand with sustainability at the forefront. In addition to their existing sustainability initiatives, BBCo. offers completely plastic-free packaging across all products. Through thoughtful packaging design, without the use of plastic, BBCo. is setting a new benchmark for sustainability in the industry while providing consumers with high-performance, sustainability focused energy solutions.
Powering the future, sustainably, Better Battery Co. is revolutionizing the battery industry as the first battery brand with sustainability at the forefront. Offering completely plastic-free packaging across all products. BBCo. offers seven small pack SKUs, tailored to meet a variety of consumer needs. Their small pack line is designed with sustainability at the core: Plastic-Free, FSC Certified Packaging, Certified Carbon Neutral, 100% Recyclable + Reusable Box for Battery Storage, Small Pack Configurations: AA8, AA16, AAA 8, AAA16, 9V2, C4, D4. (Web Site) www.betterbattery.com
BIG Digital Brings Interactive Engagement To YSL Beauty’s Latest Pop-Up Campaign
BIG Digital, is bringing interactive engagement to YSL Beauty’s latest pop-up campaign, right beside Sephora retail stores. In collaboration with GroupM, touch kiosks power a fully branded Make Me Blush Tic-Tac-Toe gamification experience, inviting beauty lovers to engage while discovering YSL Beauty’s latest liquid blush.
Dynamic Motion Ads featuring Dua Lipa seamlessly weave between gameplay, creating an immersive experience that stops audiences in their tracks. (Web Site) www.bigdigital.tech
Blimpie Promotes New Tuna Melt Sub
Blimpie®, America’s Sub Shop® is introducing a New Tuna Melt Sub available wow in stores nationwide. Blimpie’s Tuna Melt features the brand’s signature tuna with American cheese, bacon, tomatoes, spinach and mayo on ciabatta bread that’s grilled panini-style and served warm. Blimpie’s Tuna Sub is a savory classic that comes with tuna, tomatoes and lettuce on your choice of freshly baked bread. Make it a complete meal by adding a refreshing fountain drink and your choice of a gourmet cookie or tasty chips.
“Tuna sandwiches are a popular and classic meal of choice, so Blimpie is excited to offer guests two tasty tuna sub options,” said Sam Carity, director of marketing for Kahala Brands™, parent company of Blimpie. “We’re elevating our delicious Signature Tuna Sub with the debut of the handcrafted Tuna Melt, which has a flavorful balance of creamy tuna, layered with cheese, savory bacon and veggies served warm on ciabatta bread for a satisfying sub we know tuna lovers will enjoy.” (Web Site) www.Blimpie.com
Blue Diamond Unveils New Custom-Made Snack Vehicle, The Nutty Cruiser™
Blue Diamond Growers, the world’s leading almond marketer and processor, has created its latest innovation, The Nutty Cruiser™, set to officially launch on National Almond Day, February 16. Blue Diamond’s almond vehicle will embark on the “Bring Your Flavor” National Tour, with the goal of distributing one million almond samples to consumers. This nationwide initiative was designed to showcase Blue Diamond’s bold and craveable flavors to provide the ultimate snacking experience for flavor fanatics all over the United States.
“With the Nutty Cruiser™, we set out to create a playful and interactive way for our fans to experience Blue Diamond products like never before,” said Maya Erwin, Vice President of Marketing and Innovation. “We are naturally obsessed with almonds and want to share our love of this perfect snack far and wide during the ‘Bring Your Flavor’ tour. This launch embodies our passion for flavor, fun, and community connection.”
The Nutty Cruiser™, created by Inspira, will visit major markets throughout 2025 on the “Bring Your Flavor Tour” including Sacramento, Calif., Los Angeles, New York City, Boston, Washington D.C., Chicago, Milwaukee, Indianapolis, Bentonville, Ark., Panama City, Fla., and Columbus, Ohio, with additional locations to be announced soon. At each stop, the event grounds will be transformed into a hub of flavor-packed activities and free snacks to delight almond lovers of all ages. Featuring an almond launcher that sends packs of almonds into the hands of hungry customers and engaging activities such as a Flavor Bar, Barrel-o-Flavor sampling stations, and interactive games including ‘Guess That Flavor’ and ‘Almond-hole’ (a unique twist on cornhole), the event offers an unforgettable health-snacking experience. Consumers can share on social media using #BringYourFlavor and interact on-site for a chance to win exciting prizes, including a year’s supply of Blue Diamond snack almonds. (Web Site) www.bluediamond.com
Capri Sun Launches First Single-Serve Bottle In Over Two Decades
For the first time in more than 20 years, America’s favorite kids’ drink is now available in a resealable bottle. Capri Sun Bottles offer a convenient new way for fans of all ages to enjoy the same iconic taste on the go; a reflection of the brand’s commitment to meeting the evolving needs of today’s families. Joining Capri Sun’s portfolio of products, including the iconic pouch, which sells over six million pouches a day, the bottles feature 12 ounces of juice – the equivalent of two pouches – in the brand’s most popular flavors: Fruit Punch, Pacific Cooler, and Strawberry Kiwi.
Purchasing a beverage is the number one reason for visiting a convenience store, yet is the one place you may not find America’s favorite kids’ drink – until now. Capri Sun Bottles are designed to meet the needs of busy, on-the-go families and answer the call for parents seeking more juice and kids beverage options at these stores. Made with all-natural ingredients, no artificial dyes, and no artificial sweeteners – just like the pouches families know and love – fans can find the Capri Sun Bottles at convenience stores and grocery stores rolling out now nationwide.
“Capri Sun has always been a childhood favorite,” said Kristina Hannant, director of marketing at Capri Sun. “The launch of Capri Sun Bottles underscores our commitment to innovation by introducing a new format that meets the evolving needs of today’s families on the go. This reflects our strategy to meet our consumers where they are while bringing the same taste and quality they love.” (Web Site) www.kraftheinzcompany.com
CELSIUS Promotes Latest Target-Exclusive Flavor, Retro Vibe
CELSIUS continues to push the boundaries of functional beverages with its latest Target-exclusive flavor, Retro Vibe.
Designed to evoke nostalgia while delivering the energy boost consumers crave, this Sparkling Sherbet Slush-inspired drink blends tangy and sweet flavors, swirled with delicious raspberry, orange and lime notes for a bold and refreshing experience. (Web Site) www.celsiusholdingsinc.com
Coca-Cola® Debuts Orange Cream And Coca?Cola Zero Sugar Orange Cream
Coca-Cola Orange Cream has debuted, providing fans with a flavor twist featuring orange and vanilla flavors. Coca?Cola Zero Sugar Orange Cream has also been introduced. This delightfully different soft drink has zero sugar and zero calories, and also features a delicious taste of Coca-Cola with orange and vanilla flavors. (Web Site) www.coca-cola.com
Dove Men+Care Launches New Body And Face Scrubs
Dove Men+Care has launched its NEW Body and Face Scrubs, an innovative formulation that delivers superior care and moisture in every use. These scrubs combine a multi-step routine into one – they scrub, cleanse, and moisturize.
The new scrubs offer a superior and personalized self-care offering that is efficient and effective for men. These all-in-one scrubs fill a gap in the market, delivering gentle and thorough exfoliation designed specifically for men’s skin. These products cleanse deeply to remove dead, dry skin, and wash away dirt and grime without stripping the skin. The new line of scrubs is available in three refreshing scents that invigorate the senses: Eucalyptus + Cedar Oil, Coastal Cedar + Bergamot, and Charcoal + Clove Oil.
In introducing these new scrubs, Dove Men+Care is addressing some of the specific challenges that men face in their skincare routines, such as lower pH levels, more sweat and body hair. Because men’s skin requires specialized, caring products, Dove Men+Care formulated their new scrubs with natural essential oils and plant-based moisturizers to provide a rejuvenating experience. This paraben-free and sulfate-free formula, with mineral exfoliants that gently exfoliate the skin, elevates men’s self-care routines with every use. (Web Site) www.unileverusa.com
Dunkin’ Promotes DunKings $6 Meal Deal
Dunkin’ is introducing a new way to run on Dunkin’: The DunKings $6 Meal Deal, available nationwide. Last year, Dunkin’ had The DunKings Iced Coffee and MUNCHKINS® Skewer, but this year, it is going all in with a full meal.
Even all-day breakfast deserves a little star power, so this meal comes in a limited-edition band-inspired box fit for a DunKing or DunQueen. For $6, guests can enjoy a hearty Sausage, Egg and Cheese Sandwich, crispy Hash Browns and a medium Hot (14 oz.) or Iced Coffee (24 oz). It’s a meal that delivers big value with Dunkin’ classics that guests already love – whether to kick off the day or as a delicious afternoon pick-me-up. (Web Site) www.dunkindonuts.com
EDGExecution Unveils Beautifully Crafted Displays For Hibiki Suntory Whisky
EDGExecution, recently unveiled one of the latest premium brand activations for Hibiki Suntory Whisky at DFS Group Limited JFK and LAX airports. These beautifully crafted displays embody the artistry and harmony that define Hibiki Japanese Whisky, offering travelers a refined and immersive shopping experience.
From concept to production, the team delivered a seamless execution that highlights the elegance of Hibiki while enhancing engagement in key Travel Retail locations. (Web Site) www.edgexecution.com
Four Loko Adds New Camo Flavor To Flavored Malt Beverage Category
Four Loko, the resilient, fearless, and unapologetically fun flavored malt beverage is back for the 2025 Loko Season with its latest creation: Four Loko Camo. Continuing the brand’s antithesis amongst the beverage community, CAMO is being introduced to the world by BuckHead – a blend of wild animal and human features that embody the essence this new flavor will bring to parties everywhere. With this launch, Four Loko continues to crack the cultural code and push boundaries, cementing its place as the top choice for those who live loud and drink louder.
For over a decade, Four Loko has sported the camo pattern on its cans and now expands its 2025 arsenal as a tribute to the brand’s signature design with a flavor capitalizing on camouflage’s popularity within pop culture, all bottled into a 24oz, 13.9% alc/vol can. CAMO joins the best-selling lineup alongside Four Loko Gold, Four Loko USA, Sour Galactic Punch, & Jungle Juice.
“With Four Loko, we are constantly aiming to be more than just a beverage brand by showing up in the wildest corners of our audience’s typical daily dose of culture,” said Samantha Catalina, CMO of Phusion Projects. “For over a decade, our sales have been leading the FMB market by embracing bold innovation, unconventional marketing, and a risk-taking attitude that delivers results year after year. With the launch of CAMO, we’re not just introducing a new flavor, we’re celebrating Four Loko’s continued legacy of reshaping the beverage industry and connecting with our fans.” (Web Site) www.fourloko.com
Go Raw Launches New Organic Snacking Granola: Bigger Clusters, Better Crunch, Bold Flavors
Go Raw, a pioneer in organic sprouted snacks, has unveiled its latest innovation: Snacking Granola. Designed with bigger clusters and better crunch than traditional granola, Go Raw’s Snacking Granola is packed with light, crispy ingredients like sprouted seeds and puffed whole grains for a poppable, craveable anytime snack.
Go Raw’s Snacking Granola comes in five craveable flavors that combine wholesome ingredients with irresistible taste and texture: Sweet & Salty, Dark Chocolate Chunk, Chocolate Peanut Butter, Cranberry Almond and Cherry Berry Chocolate Chunk. Certified organic, non-GMO, and gluten-free, Snacking Granola is also oat-free, soy-free, and vegan-friendly, making it a nutritious choice for a wide range of dietary needs. Best of all, it’s designed to be enjoyed straight from the bag-no spoon or milk required. Snacking Granola will hit shelves in February 2025, available exclusively at Wegmans and Sprouts Farmers Market nationwide. (Web Site) www.goraw.com
Grocery TV is Selected By Giant Eagle To Expand Its In-Store Retail Media Network
Grocery TV, the leading in-store retail media platform, has partnered with Giant Eagle, a prominent food, fuel and pharmacy retailer, to expand Giant Eagle’s omnichannel strategy with digital advertising in nearly 200 supermarkets.
Through the partnership, Giant Eagle will leverage Grocery TV’s end-to-end platform to scale its Leap retail media network by activating rich, relevant content on in-store televisions in nearly 200 supermarkets across its five-state region including western Pennsylvania, Ohio, West Virginia, Maryland, and Indiana. Trusted by over 120 retailers, Grocery TV was selected by Giant Eagle for their proven in-store retail media model that elevates the customer experience, provides meaningful customer touchpoints for advertisers, and streamlines network operations. Giant Eagle conducted independent research to gauge Grocery TV’s potential impact on the customer experience. As a result, the retailer gained confidence that Grocery TV presented an opportunity to make shopping more convenient and informative.
“We chose Grocery TV because they share our commitment to the customer experience,” said Joell Robinson, Senior Director from Giant Eagle. “By partnering with Grocery TV, we are adding another notable customer touchpoint to the Leap-driven omnichannel experience powered by deep insights from our myPerks customer loyalty program.”
“We’re excited to partner with Giant Eagle to scale their retail media business,” said Don Oelke, Co-Founder and COO of Grocery TV. “Our focus is on handling the operational complexities of managing an in-store network, so Giant Eagle can concentrate on serving their customers.” (Web Site) www.goraw.com
World’s First Holographic 3D Ad Network Launches At Simon Malls Nationwide
Hologram Media Network (HMN) has launched the world’s first always-on holographic advertising network, built in collaboration with Proto Hologram. Featuring next-generation Proto Luma devices, the network spans Simon® malls across the nation, offering a revolutionary platform that merges the digital and physical worlds in dynamic, interactive ways.
The network – which has already deployed across 30 premier Simon locations including Los Angeles’ Del Amo Mall, New York’s Roosevelt Field Mall, Atlanta’s Lenox Square Mall, Nashville’s Opry Mills, and Chicago’s Woodfield Mall, offers limited advertising inventory, featuring 3D creative advertising programmed alongside exclusive IP content collaborations. Each month’s holographic show is curated with captivating storytelling from major studios, creators, artists, and influencers, as well as live interactive hologram events with celebrities.
Early data highlights the effectiveness of HMN’s installations, with viewers engaging with holograms for an average of 24 seconds- over 500% higher than video dwell times on leading social media platforms like TikTok. This extended watch time underscores the ability of HMN’s holograms to command attention in today’s crowded media landscape. Augmented Reality (AR) experiences integrated with holographic displays are driving impressive 35% click-through rates, with thousands of customers engaging in the first two weeks of campaigns.
“Today’s consumers live in a world where engaging with 3D experiences is becoming second nature,” said James Andrew Felts, CEO of HMN. “Platforms like Meta Quest, Fortnite, and Roblox have normalized interacting with immersive content. HMN elevates this trend by bringing experiential media to real world spaces at scale, bridging the digital and physical spaces in ways that match changing customer expectations.”
HMN represents a leap forward in advertising optionality in the Out-Of-Home space. Unlike conventional 3D illusions or anamorphic screens, HMN offers holographic experiences that are three-dimensional and with no headsets or special equipment needed, creating captivating communal experiences. These displays bring content to life with a level of depth and realism that hasn’t been seen at scale in high traffic media locations like malls. (Web Site) www.hologrammedia.net
Keebler® Launches Official Harry Potter™ Butterbeer Fudge Stripes™ Cookies
Keebler®, in partnership with Warner Bros. Discovery Global Consumer Products, invites fans to celebrate Butterbeer season with an official Butterbeer cookie. Inspired by the iconic flavor known throughout the world of Harry Potter, Keebler’s Limited-Edition Harry Potter Butterbeer Fudges Stripes Cookies offers something new to fans and cookie lovers everywhere.
The limited-time release is a celebratory take on the popular wizarding beverage, featuring a Butterbeer-flavored cookie topped with Butterbeer-flavored fudge that mimics the sweet and frothy combination of cream soda and butterscotch that witches and wizards everywhere know and love. The cookies come in four unique designs with shapes and imprints inspired by the Harry Potter films.
Beyond the delectable cookie, fans can scan the QR code on packaging to unlock even more magic on Keebler’s Open for Magic digital content hub, full of interactive games and recipes. During Butterbeer season, families can test their fandom through Keebler’s Harry Potter Trivia game and enter for a chance to win daily and weekly prizes, including a grand prize of a family trip to the Wizarding World of Harry Potter!
“Our goal is to spread magic to families in delicious ways that create more meaningful moments and what better way to do so than to partner with a franchise that’s all about magic,” said Kim Thomas, Brand Manager, Keebler Fudge Stripes. “We’re honored to bring this signature flavor to an iconic Keebler cookie that gives consumers a fun and tasty way to celebrate the first-ever Butterbeer Season.” (Web Site) www.Keebler.com
Kettle & Fire Partners With Maui Nui To Launch Limited-Edition Bone Broth
Kettle & Fire, the nation’s leading bone broth brand , has joined forces with Maui Nui, a pioneer in sustainable harvesting, to introduce the first-ever wild-harvested Venison Bone Broth. This bone broth is made from sustainably sourced wild-harvested Axis Deer on Maui and is slow-simmered for over 18 hours to create Kettle & Fire’s first-ever Venison Bone Broth, with 20g of protein per serving. It also embodies the superior taste Kettle & Fire is known for, offering a mild, buttery, and savory flavor.
This collaboration merges sustainability and nutrition, which is tied to Kettle & Fire’s mission to nourish bodies and the planet. The wild Axis Deer, which roam freely and forage on a diverse diet, provide a more complete set of micronutrients. Their overpopulation, however, has strained Maui’s delicate ecosystems. Together, Kettle & Fire and Maui Nui deliver a nourishing bone broth that upholds Kettle & Fire’s high standards for sourcing. This product meets consumer demand for clean, nutrient-dense foods that taste great while supporting ethical sourcing and helping to restore Maui’s ecological balance.
“We’re excited to collaborate with Maui Nui to introduce the first of its kind wild-harvested bone broth. This partnership furthers our mission to create products that heal rather than harm,” said Justin Mares, Co-Founder of Kettle & Fire. “We admire Maui Nui’s commitment to sustainable wildlife management and are excited that this aligns with our desire to bring consumers ethically sourced food that nourishes them.” (Web Site) www.kettleandfire.com
KFC® Teams Up With Mike’s Hot Honey
KFC® is bringing the heat-and the sweet-to its menu like never before with a new menu item available for a limited time only. The home of world-famous Original Recipe® fried chicken has teamed up with Mike’s Hot Honey®, America’s favorite hot honey brand, to create a mouthwatering, unforgettable new take on KFC’s famous finger lickin’ good® chicken.
For the first time, KFC’s world-famous Original Recipe® fried chicken is drizzled with Mike’s Hot Honey, delivering the perfect balance of sweet and heat. Available for a limited time, the $7 Mike’s Hot Honey Chicken Box includes customer’s choice of two pieces of KFC’s fried chicken on the bone or three tenders, topped with Mike’s Hot Honey, plus a buttery biscuit and choice of an individual side. Perfect for sharing, KFC’s $25 Fan Favorites Box packs a punch with crowd-pleasing favorites, including four pieces of fried chicken on the bone drizzled with Mike’s Hot Honey, a 12-piece of KFC’s 100 percent white meat nuggets, Secret Recipe Fries, four buttery biscuits, and a choice of four sauces, with Mike’s Hot Honey as an option.
“Combining KFC’s flavorful fried chicken with the bold, sweet heat of Mike’s Hot Honey just makes sense. Crispy, juicy, salty, spicy, sweet – it’s food alchemy that’s meant to be!” said Catherine Tan-Gillespie, Chief Marketing Officer and Development Officer, KFC U.S. “These new meal deals are so irresistibly finger lickin’ good, you’ll wonder how you ever lived without them.”
“Partnering with a beloved brand like KFC is a dream come true for us,” said Mike Kurtz, founder of Mike’s Hot Honey. “Like so many Americans, I grew up on their iconic fried chicken buckets and it was one of my very first drizzles when I first created Mike’s Hot Honey,” he said. “The sweet heat pairs perfectly with their Original Recipe chicken and I am so happy everyone will have an opportunity to enjoy this delicious combination.” (Web Site) www.kfc.com
McCaffrey Family Launches Protein Bites
3X Super Bowl Champion and NFL Legend Ed McCaffrey is expanding his food empire with the launch of McCaffrey Protein Bites, launching with three distinct flavors: Chocolate Chip Cookie Dough, Birthday Cake, and Fudge Brownie. The on-the-go, protein-packed snacks represent the McCaffrey family’s dedication to nutrition and excellence and making healthy food taste better. McCaffrey Protein Bites are sustainably made, reflecting the McCaffrey Family’s high standards, and are gluten-free, plant-based, and non-GMO. The protein bites will be available for purchase starting Monday on McCaffreyBrands.com. Retail distribution will expand to DICK’s Sporting Goods, Scheels, and King Soopers locations nationwide in 2025.
“With our family full of athletes, Lisa and I found ourselves searching for a healthy snack we could feed our sons to keep them fueled-from backyard games to the big leagues,” said Ed McCaffrey. “We developed McCaffrey Protein Bites to deliver the nutrition needed to perform at the highest level. Whether crushing a workout, powering through class, or conquering the carpool lane, we hope other families will benefit from having an affordable snack accessible for everyone.” (Web Site) www.mccaffreybrands.com
Mini Melts And 7-Eleven Unveil New Flavor Inspired By Iconic Slurpee Drink
Mini Melts USA, the leader in premium beaded ice cream, is teaming up with 7-Eleven, to unveil an exclusive new flavor inspired by the Blue Raspberry flavored Slurpee® drink. Capturing the nostalgia of the beloved frozen beverage in a fun, beaded ice cream format, the new Mini Melts Slurpee Blue Raz offers consumers a whole new way to enjoy their favorite treat while on-the-go.
Launching in early Summer 2025 just in time for peak ice cream and Slurpee drink season, Mini Melts Slurpee Blue Raz will be available at participating 7-Eleven®, Speedway® and Stripes® locations nationwide. With its refreshing, fruity flavor and signature Mini Melts beaded texture, the new flavor is designed to be a crowd-pleaser during the warm summer months.
“As we continue to grow our presence in convenience and retail, this collaboration with 7-Eleven perfectly embodies our mission to deliver ‘spoonfuls of fun’ with every bite by crafting experiences that go beyond just product,” said Dan Kilcoyne, president and CEO of Mini Melts. “The Mini Melts Slurpee Blue Raz flavor brings together two iconic brands in a way that’s exciting for both our fans and 7-Eleven customers.”
“At 7-Eleven, we’re all about thinking outside of the box with our Slurpee drink flavors and products, mixing up bold and unexpected combos that keep our fans coming back for their next brain-freezing adventure,” said Jasmeet Chawla, senior vice president of merchandising at 7-Eleven (Center of Store and Services). “The new Mini Melts Slurpee Blue Raz helps us craft an unforgettable treat that fuses the icy refreshment of the Slurpee drink with the fun, creamy indulgence of beaded ice cream.” (Web Site) minimelts.com
Vital Farms Launches ‘Good Eggs. No Shortcuts.’ Campaign
Vital Farms, a Certified B Corporation that offers a range of ethically produced foods nationwide, has launched a new brand campaign titled “Good Eggs. No Shortcuts.” that celebrates the brand’s commitment to delivering on its purpose to improve the lives of people, animals, and the planet through food.
Developed in partnership with GUT Miami, “Good Eggs. No Shortcuts.” features documentary-style interviews with four real-life Vital Farms family farmers that capture their humorous and authentic responses that underscore their relentless hard work and dedication to animal welfare. For example, when posed with the question “Vital Farms’ farmers give their hens a lot of attention. Is it really necessary to give them that much?” farmer Jason responds simply “Nope” while giving one of the feathered girls some TLC. “Good Eggs. No Shortcuts.” is rolling out across linear and streaming television and online and social platforms including Netflix, Hulu, Disney+, Reddit, Meta, Snapchat, Spotify and YouTube.
“‘Good Eggs. No Shortcuts.’ is a perfect illustration of Vital Farms’ commitment to being bullsh*t-free and doing right by all our stakeholders, even if it means taking the longer road when deciding how our hens should be treated,” said Heather Mace, Vital Farms Senior Director of Marketing, Campaigns & Creative. “We hear from consumers every day that we’re ‘the good eggs,’ and we wanted to show people why we’re the good eggs. This campaign celebrates the hard work that our 425+ farmers like Amanda, Jason, Matt and Tanner do every day to care for their hens.”
“The world is constantly telling us to move faster, cut corners, and optimize everything. But Vital Farms farmers know that getting good eggs comes from taking no shortcuts,” said Juan Javier Peña Plaza, Chief Creative Officer, GUT Miami. “Our goal with these spots is to show farmers’ determination to go above and beyond to keep their flocks healthy and happy. All that time, care, and commitment to keeping it bullsh*t-free makes all the difference in your eggs.” (Web Site) www.vitalfarms.com
Mondelez Teams Up With Inter Miami CF To Kick Off A Season Of Soccer And Snacking
Mondelez, the maker of beloved snacks like RITZ Crackers, OREO Cookies, and Chips Ahoy! Cookies, is partnering with Inter Miami CF as the club’s official snacking partner. Commencing in the 2025 season and rooted in their shared values of community, connection, and celebration, this partnership is about much more than just snacks – it’s about championing memorable sporting moments together.
Mondel?z and Inter Miami’s new partnership recognizes the vibrant culture of Miami and will delight snack lovers and Inter Miami fans across the region with exclusive opportunities to score once-in-a-lifetime experiences and much more all season long. As part of this commitment, Mondelez brands will utilize valuable partnership assets such as player appearances, tickets, and resources to support local businesses by amplifying their voices to Southern Florida and beyond.
“We’re thrilled to kick off our partnership with Inter Miami CF, joining forces with a dynamic team to create unforgettable experiences and celebrate the energy of this incredible community. For decades, Mondelez products have been at the heart of family gatherings and game-day traditions. Through this partnership, we’re excited to welcome in a new generation of soccer and snack fans, while making a real difference in how they experience their game days” said Tanya Berman, SVP Biscuits.
Inter Miami supporters can discover more of their favorite snack brands’ during match day at Chase Stadium and in the surrounding areas. Fans can engage in unique in-store events and exclusive snack experiences, and even enjoy the latest innovations from participating brands at games.
“At Inter Miami, we pride ourselves on building partnerships that celebrate our vibrant community and enrich the fan experience,” said Euan Warren, Inter Miami CF Vice President of Partnerships. “Teaming up with Mondelez allows us to bring moments of joy both on and off the pitch. Together, we’re creating opportunities for fans to connect, celebrate, and make lasting memories with their favorite snacks and favorite team.” (Web Site) www.mondelezinternational.com
The Muff Liquor Company And Lucas Bols USA Launches Premium Irish Spirits In The U.S. Market
The Muff Liquor Company, an award-winning premium Irish spirits producer and innovator, from the village of Muff in Co. Donegal, Ireland, has officially launched in the U.S. The range includes three super-premium liquors; The Muff Liquor Company potato based Irish Vodka and Irish Gin that are both distilled 6 times, and a triple distilled/five-part blend peated Irish Whiskey. These Irish spirits are available nationally at retail, bars & restaurants, and online, where each bottle represents dedication to excellence, a deep connection to heritage, and a true appreciation of premium craft.
The Muff Liquor Company was founded in 2018 by proud Donegal native Laura Bonner, who set out to honor her family’s legacy and showcase the unique taste of that land. Laura is dedicated to preserving the area’s rich heritage, inspired by ‘Granda’ Philip McClenaghen, a potato farmer with a knack for innovation and the original creator of the handcrafted ‘Poitín’ recipes that now inspire her spirits. The portfolio honors his legacy by using the finest quality ingredients and premium Irish potatoes from Donegal that deliver spirits with an unparalleled taste and velvet smooth texture.
“The Lucas Bols company has been creating great cocktail experiences around the world since 1575. This year marks our 450th anniversary and we continue to innovate and expand our portfolio of brands as we look into the future,” said Brett Dunne, Managing Director for Lucas Bols USA. “The Muff Liquor Company is a fun young brand with great quality spirits that will resonate in the USA. We are excited to launch the brand nationally and offer consumers great new Irish whiskey, vodka and gin cocktail experiences.”
The premium liquors promise to elevate the scene, offering spirits enthusiasts a taste of Donegal’s finest potato-based Vodka, Gin and Whiskey expressions: The Muff Irish Vodka (SRP: $34.99): A premium vodka that boasts a clean and crisp flavor profile, made with the finest potatoes that undergo a rigorous distillation and meticulous filtration process. ABV 40%. The Muff Irish Gin (SRP: $34.99): The vibrant gin exemplifies the dedication to quality and innovation, combining traditional distilling techniques with carefully selected botanicals. ABV 40%. The Muff Irish Whiskey (SRP: $34.99): This unique peated Irish whiskey bursts with a depth of flavors that lends itself to a quality tasting experience. Made with a 5 part blend of Irish Malt and Grain whiskey, each brings an individual element and multiple layers of flavor to the nose, middle palate and end of the tasting experience. ABV 43%. (Web Site) www.themuffliquorco.com
NEFT Vodka Becomes Ovation Hollywood’s First Official Vodka Partner
NEFT Vodka, renowned for its ultra-premium, two-ingredient vodka, is making a significant move becoming the first official vodka partner of Ovation Hollywood. This dynamic partnership between the newly transformed entertainment hub and the eco-friendly spirit brand promises to usher in refined and sophisticated experiences, setting a new standard in Hollywood’s vibrant community.
Located at the iconic intersection of Hollywood Boulevard and Highland Avenue, Ovation Hollywood is surrounded by landmarks like the Hollywood Walk of Fame, TCL Chinese Theatre, and the Hollywood Bowl, making it the premier destination for shopping, dining, and entertainment. NEFT Vodka’s dedication to excellence and innovation perfectly aligns with Ovation Hollywood’s vision, fostering connections and creating lasting memories through enduring fan experiences.
“Ovation Hollywood is dedicated to bringing memorable, premium experiences to our guests and we know that NEFT Vodka will be a vital part of our ongoing programming this year, amplifying the spirit of Hollywood with unique activations and tastings,” said Kim Sharp, VP of Marketing at DJM Capital.
NEFT Vodka’s two pristine-ingredient vodka will bring an unparalleled touch of elegance and luxury through exclusive tastings, signature cocktails curated by NEFT’s mixologist Luke Barr, and a series of innovative and engaging activities throughout the year. As an Official Team Partner of the Visa Cash App Racing Bulls Formula One team, NEFT Vodka is breaking new ground in multiple global markets, meeting the growing consumer demand for clean, non-GMO products.
“For NEFT, the most valuable relationships are where extraordinary, remarkable moments are shared,” said Jeff Mahony, CEO of NEFT Vodka. “NEFT and Ovation Hollywood share a passion for innovation, creativity, creating eventful moments, and more. This makes Ovation Hollywood the perfect partner to help fuel NEFT’s commitment to bringing our consumers exhilarating, memorable, and unexpected experiences – just like your first sip of NEFT.” (Web Site) www.neftvodka.com
Old El Paso™ Teams Up With Football Legends J.J. Watt And Jason Kelce For New Touchdown-Worthy Treat
Old El Paso™ is launching Old El Paso Caramel Dessert Taco Shells. Teaming up with two football greats, Old El Paso superfan defensive powerhouse J.J. Watt and offensive line icon and football food aficionado Jason Kelce, Old El Paso is raising the stakes to unveil this must-have game-day treat.
A year after bringing fans the first-ever Dessert Taco Shells, made with a Cinnamon Toast Crunch coating, Old El Paso is launching a new flavor to elevate football spreads nationwide. This time, Old El Paso is dropping a limited-edition, collector’s version of the Caramel Dessert Taco Shells box before the treats hit shelves nationally. Featuring both J.J. and Jason on packaging, the exclusive boxes will be available for consumers to snag in bundles of three, online only at Walmart.com. For those who can’t get their hands on a limited-edition box, standard boxes of Old El Paso Caramel Dessert Taco Shells will be available for a limited time at retailers nationwide starting in March.
“Last year, football fans went wild for our limited-edition box featuring J.J. Watt and Justin Jefferson, with the dessert taco shells selling out in just hours,” said Jenny Jonker, Old El Paso Brand Experience Manager. “This year, we’re bringing back the excitement with another MVP duo and a brand-new flavor that perfectly blends sweet and savory – guaranteed to be a hit with football fans and food lovers everywhere.” (Web Site) www.generalmills.com
Radico Khaitan Expands United States Presence With Nationwide Distribution Of Rampur Barrel Blush Indian Single Malt Whisky
Radico Khaitan Limited, a leading Indian Made Foreign Liquor (IMFL) company and the parent company of Rampur Distillery, has officialyl launched Rampur Barrel Blush Indian Single Malt Whisky in the United States. The premium whisky is now available for nationwide distribution, marking a significant milestone in the brand’s expansion into the U.S. market. Produced at the Rampur Distillery, located in Northern India, and nestled at the foothills of the Himalayas, this whisky benefits from a unique microclimate that enhances its depth and complexity.
The Rampur Barrel Blush Indian Single Malt Whisky is presented in a distinctive pink-colored label that combines elegance with sustainability. The sleek, contemporary design is accented with subtle gold details, adding a touch of sophistication. Crafted with eco-friendly materials, reflecting Rampur’s commitment to environmental responsibility.
Mr. Sanjeev Banga, President of International Business at Radico Khaitan, said, “The growing demand for premium spirits in the U.S. has inspired us to introduce another exceptional expression of Rampur Indian Single Malt Whisky. As American consumers continue to seek unique and high-quality offerings, we are excited to meet this demand with Rampur Barrel Blush. This launch not only reflects our commitment to innovation but also positions Rampur as a key player in the U.S. whisky market.” (Web Site) www.radicokhaitan.com
Reign Storm Energy Drink Launches New Tropical Flavor
Reign Storm, the leading zero sugar plant-based energy drink, is transporting fans to an island in the sun with its new Reign Storm Tropical. The bold and vibrant flavor is more than just a sweet sip. Each 12 oz can is packed with a blend of plant-based ingredients that support immunity, accelerate metabolism, and deliver a sugar-free energy surge – making Reign Storm Tropical the ultimate taste experience for those who demand the best in both flavor and functionality. The new flavor innovation is a key part of Reign Storm’s mission to support those who want to Live Life Better with natural energy and healthy vitamins. Reign Storm Tropical contains zero sugar, just 10 calories, 200 mg of plant-based caffeine and is on shelves at retailers nationwide.
“Our latest offering is part of our commitment to your commitment to health and being your best,” Monster Energy Global CMO Dan McHugh said. “Reign Storm fans wanted more fun and functional flavors: they asked, and we answered with the new great tasting Tropical.” (Web Site) www.reignstorm.com
Samsung And Cielo Partner To Redefine Retail Advertising With AI-Powered Digital Signage Technology
Samsung has partnered with Cielo, a leader in AI-powered franchise solutions, to transform retail advertising and franchise operations. This collaboration combines Samsung’s VXT display technology and Cielo’s AI-driven platform, introducing game-changing tools for digital marketing and operational efficiency.
As part of this strategic alliance, Cielo is introducing SmartSigns™, a Digital Signage as a Service (DaaS) solution that leverages Samsung’s VXT technology to deliver ‘the right message to the right audience at the right time.’ By integrating CieloVision’s KYAI™ (Know Your Audience Intelligence) for real-time analytics and AI-driven advertising, businesses gain powerful insights into consumer engagement.
“We’re thrilled to bring our SmartSigns™ vision to life with Samsung,” said Imre Szenttornyay, CEO of Cielo. “By combining Samsung’s leading-edge VXT platform with Cielo’s proprietary AI and analytics, we’re delivering a fully integrated solution that helps businesses meet modern consumer demands. Our mission is to make AI-driven insights accessible to every franchise operator, fueling growth and innovation across retail sectors.”
At the heart of this partnership is Cielo SmartSigns™ Pro, starting at $199/month per display, which includes an AI camera, VXT Pro license, AI task, marketing credit and CieloEssentials remote support. This plug-and-play solution simplifies deployment, management and support for digital signage ecosystems, requiring no upfront expenses. The CieloVision™ platform, featuring KYAI™, will use computer vision and AI to analyze consumer sentiment, dwell time and behavior patterns, enabling hyper-targeted advertising campaigns with measurable ROI. These tools are also designed to mitigate risks and ensure compliance in franchise operations.
“Samsung is proud to welcome Cielo to the DaaS partnership, enhancing the ecosystem with innovative tools for business growth and efficiency,” said Alex Lee, Executive Vice President of Visual Display Business at Samsung Electronics. “Through this partnership, VXT users across industries like retail, hospitality and quick-service restaurants can access Cielo’s AI-driven solutions to effortlessly create and deploy industry-specific content, driving impactful engagement and streamlined operations.” (Web Site) www.samsung.com
Sweetwater Brewing Launches Dive Beer: A Perfect No Frills, Satisfying, Crisp Lager
SweetWater Brewing Company, the largest craft brewer in the Southeast and a Tilray Brands, Inc. company, has introduced Dive Beer-a crisp, no-frills lager that channels the laid-back spirit of dive bars everywhere. Dive Beer offers a fresh take on what it means to enjoy a simple, satisfying brew.
Crafted for beer enthusiasts who value simplicity and affordability, Dive Beer sets a new standard for the sub-premium beer market. At 4.0% ABV, it’s the ideal lager to dive into long nights and shared moments, offering a clean, crisp flavor that is both refreshing and well-balanced. Dive Beer is now available for purchase in six-packs of 16oz cans and 12-packs of 12oz cans throughout the Southeast United States.
Prinz Pinakatt, Chief Growth Officer, Tilray Beverages, said, “The new Dive Beer is our tribute to the simple, chill times we all love-whether you’re at your favorite dive bar solo or with friends, relaxing at home after a long day, or watching a game. It’s the perfect refresher providing versatile options to suit every occasion and beer lover.” (Web Site) www.sweetwaterbrew.com
Professional Fighters League Partners With VALR Energy For New Energy Drink
The Professional Fighters League (PFL), the fastest growing and most innovative sports league, announced a multi-year partnership with VALR Energy to become the official energy drink partner of the PFL in the U.S. Under the terms of the partnership, VALR, a brand-new product on the market, will receive entitlement of the PFL VIP cageside club, as well as a re-branding of the PFL’s athlete bracket. In addition, VALR will partner with select PFL athletes to document their journey as they “Rise to the Top” of the PFL bracket, which will be shared across both PFL’s and VALR’s social channels.
Similar to the PFL’s continuous innovation in the sports world, VALR delivers break-through innovation to the energy drink industry with its nitrogen-infused beverages. VALR’s products provide its consumers with the necessary physical and mental benefits to rise to the top each day with 175 mg of natural caffeine, B&C vitamins, plus essential amino acids and antioxidants designed to reduce stress and enhance focus. The PFL is home to some of the best athletes in the world and VALR will provide necessary fuel needed for them to compete at the highest level.
“VALR is a brand-new product that aligns very closely with the PFL as we both continue to break barriers in our respective industries, “said Bryan Calka, Chief Commercial Officer of PFL. “The PFL has become the most innovative sports league in the world, and we are excited to work with a break-through energy drink brand that will become synonymous with our mission.”
“VALR’s brand is rooted in sports and fitness, “said VALR Chief Marketing Officer Jon Kander. “It is an incredible opportunity to partner with the PFL and its elite, world-class athletes to showcase the VALR brand and our portfolio of nitrogen-infused energy drinks. We are looking forward to working together to raise both brands to exciting new levels.” (Web Site) www.pflmma.com
Wonderful Seedless Lemons Showcase How ‘Lemons With Seeds Are Annoying’ In First-Ever National Campaign
Wonderful Seedless Lemons has launched its first-ever national, multi-million-dollar marketing campaign, “Lemons With Seeds Are Annoying,” highlighting the small but relentless frustrations of life with lemon seeds – whether it’s fishing them out of drinks, picking them out of dishes, or making every squeeze a hassle. The campaign includes a series of eight humorous commercials that illustrate how lemon seeds are as annoying as workplace interruptions, inconsiderate parkers, power plug poachers, taxicab stealers, button pushers, breaches of personal space, and more.
“Lemon users are accustomed to living with seeds, even though they’re a nuisance no one wants,” said Jennifer Hirano, vice president of marketing at The Wonderful Company. “We’re excited to introduce Wonderful Seedless Lemons to consumers and show them the bright side of life without seeds through this playful creative.”
Wonderful Seedless Lemons are a variety of non-GMO Project Verified, 100% naturally seedless lemons in the United States. After years of studying various lemon buds and using traditional agricultural practices, farmers in Australia and South Africa discovered seedless lemon tree varieties in their orchards. Wonderful Seedless Lemons partnered with farmers to grow more trees and bring seedless lemons to North America. Today, Wonderful Seedless Lemons are available year-round, with national distribution, in top retailers in America.
“Lemons With Seeds Are Annoying” will run on Connected TV and streaming video (YouTube), and be amplified through social media, print, and podcasts. The campaign will also be supported by a culinary influencer program, product integrations, and Wonderful Seedless Lemons’ cart-stopping point-of-sale displays, including a brand-new lemonade stand display designed to generate excitement and drive incremental sales in-store. The Wonderful Company’s in-house creative team at Wonderful Agency, led by Chief Creative Officer Bobby Pearce, developed the campaign. (Web Site) www.wonderful.com
Qsic Names In-Store Retail Media Leader Marc Walkin As V.P. Of Marketing
Qsic, the global in-store audio platform that uses GenAI audio and data intelligence to help retailers and brands unlock the value of the in-store experience, has added Marc Walkin to the company as its new Vice President of Marketing. Walkin will be responsible for leading Qsic’s marketing strategy as the company looks to expand its global presence.
His appointment underscores Qsic’s strong market momentum, fueled by increasing adoption among top retailers across North America. Walkin brings deep expertise in retail media and brand marketing to Qsic, having built and scaled retail and CPG brands, including Stop & Shop, PopCorners, Beech-Nut and Staples. Prior to joining Qsic, he co-founded Turbyne, a retail media platform spun out of Advantage Solutions, and helped lead the company to a strategic acquisition by Colateral in 2024. His extensive experience across brands, retail and technology uniquely positions him to help Qsic deepen its market impact and connect retailers with consumers in new and engaging ways.
“Qsic is fundamentally redefining the value of in-store audio in today’s retail media-driven landscape and taking a data-first approach to changing how retailers and brands connect with consumers through audio,” said Walkin. “The potential for in-store retail media is just beginning to be realized, and Qsic is at the forefront. The team has built a solution that enhances the in-store shopping experience while turning on a new revenue stream that doesn’t require any manual lift once set up. It’s an exciting time for retail media, and I’m eager to tell the story of how Qsic is transforming the industry through audio.” (Web Site) www.getqsic.com
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