The 1916 Company Opens New Showroom In Manhattan Beach
The 1916 Company, the global destination with 110 years of heritage in collectible luxury watches and fine jewelry, has opened its newest showroom in Manhattan Beach, California. Located at Manhattan Village, the Southern California location is the first new market The 1916 Company has entered since its formation and its 25th location worldwide. The showroom spans 5,800 square feet, bringing together dedicated environments for Swiss watch brands – Rolex, Breitling, De Bethune, Panerai, and Tudor – and an expansive jewelry offering, alongside spaces conceived for discovery, conversation, and genuine hospitality.
At the heart of this new location is a 1,350-square-foot Rolex space, meticulously designed to embody the elegance of the Rolex aesthetic, while allowing guests to enjoy a bespoke and personalized experience. Manhattan Beach marks the West Coast debut of the 1916 Collector’s Lounge. Home to Rolex Certified Pre-Owned watches and The 1916 Company Pre-Owned Collection, the lounge presents an extensive selection of collectible timepieces in a relaxed, conversational setting – mirroring the Collector’s Lounge experience found across The 1916 Company’s locations in New York, Miami, Switzerland, and Asia. As a proud partner in the Rolex Certified Pre-Owned program, The 1916 Company offers clients access to an exceptional range of pre-owned Rolex timepieces both in store and online, backed by the confidence of Rolex’s exclusive certification.
Woven into the showroom is the High Horology area, anchored by De Bethune and designed to bring independent watchmaking to a wider audience of collectors. Rotating presentations of watchmakers from across The 1916 Company’s network will ensure the space remains a living showcase of contemporary horology. At opening, featured maisons include Daniel Roth, Gérald Genta, Greubel Forsey, and Bianchet, in addition to De Bethune.
The jewelry assortment reflects the design-driven character of the West Coast, introducing several brands new to The 1916 Company’s network alongside established names in fine jewelry and diamonds. Manhattan Beach marks the company’s first retail partnership with Jade Trau, Jenna Blake, and Melissa Kaye – three designers working in expressive, wearable fine jewelry. These collections are complemented by exclusive pieces by The 1916 Company, along with collections by Arzano, Etho Maria, Future Fortune, Hoorsenbuhs, Norman Silverman, Nouvel Heritage, Phillips House, Rahaminov, Roberto Coin, Spinelli Kilcollin, Zoe Chicco, and more.
“One hundred and ten years in, the way we connect with our clients hasn’t changed; every visit, every conversation, every relationship matters,” said Melanie Chud, recently appointed President of Retail of The 1916 Company. “Manhattan Beach is an opportunity to bring that to a new community, with a space clients can explore at their own pace, and the kind of personal service and care that’s hard to find elsewhere.” (Web Site) www.the1916company.com
Back to the Roots Expands Into 1,800 Target Stores With Comprehensive ‘Seed-to-Soil’ Organic Endcap Display Destination
Back to the Roots, America’s leading organic gardening company, has launched a Spring season expansion with Target, marking a milestone ninth year of a partnership that has evolved from a single product to a comprehensive, end-to-end organic gardening destination. In a move that breaks traditional retail silos, Target is offering its guests a streamlined, one-brand organic gardening journey across its stores, making it accessible and affordable to all families. High-visibility Back to the Roots front endcaps are being placed in over 1,800 stores, showcasing premium organic soils and plant foods.
The Back to the Roots Spring 2026 program showcases Target’s enthusiasm in reaching the next generation gardener with organic offerings, featuring an expanded lineup at Target which now includes over 15 Back to the Roots organic soils and soil amendments, 80+ Back to the Roots organic heirloom seed varieties, a wide array of Back to the Roots seed-starting trays and pots, and the brand’s signature fun grow kits. The 2026 season also highlights a commitment to soil health, offering gardeners the amendments needed to regenerate their soils for high-yielding, nutrient-dense home harvests.
In a first-of-its-kind industry move, Back to the Roots is also connecting the dots between where food is bought and where it is grown. As Target’s exclusive organic seed brand, Back to the Roots leads the seasonal aisle and also features a secondary “sidecap” location in the Grocery department. This strategic placement reminds guests that the fresh produce they buy can also be grown sustainably at home. (Web Site) www.backtotheroots.com
Bay Cities And Formless Beauty Partner To Deliver Retail-Ready Packaging And Displays For Sprouts Farmers Market Launch
Bay Cities, a leading designer and manufacturer of retail packaging and in-store displays, announced a strategic partnership with Formless Beauty, the eco-conscious cosmetics brand founded by Jenny McCarthy, to support the brand’s successful launch into Sprouts Farmers Market. Bay Cities provided full-service packaging and display solutions, from structural design and engineering to production, packout, and distribution, helping Formless Beauty show up powerfully on shelves from day one.
As an approved Sprouts supplier with direct involvement in developing the retailer’s PDQ display guidelines, Bay Cities was uniquely positioned to ensure Formless Beauty’s in-store debut met both compliance standards and shopper expectations. The team engineered custom displays capable of withstanding high levels of shopper interaction without degradation, which is a critical consideration for a beauty category where customers routinely handle and test products.
Among the project’s key milestones, Bay Cities redesigned display inserts to ensure stability for eyeliners and brushes while maintaining the brand’s clean aesthetic. Structural mockups were developed and tested prior to production, and the team managed the full national rollout into Sprouts locations across the country, with additional locations planned.
“Formless Beauty was built on the belief that you shouldn’t have to choose between products that perform and products that are good for you and the planet,” said Jenny McCarthy Wahlberg, founder and CEO of Formless Beauty. “Bringing that vision to life on shelves at Sprouts required a partner who understood both the brand and the business, and Bay Cities delivered on every level. From the displays to the details, they made sure Formless Beauty showed up exactly the way we envisioned.”
The partnership also reflects both companies’ shared commitment to sustainability. Bay Cities’ corrugate materials are SFI™ and FSC™ certified, made from 99% post-consumer waste, and 100% recyclable, aligning with Formless Beauty’s environmentally friendly brand values without compromising on display performance. (Web Site) www.bay-cities.com
Edibles.com Opens First Flagship Store, Establishing New National Standard For Hemp Retail
Nearly one year after the debut of Edibles.com, the company announced the opening of its first flagship retail location in Atlanta’s vibrant Inman Park neighborhood. As lawmakers reassess hemp-derived THC regulation and consumer demand continues to grow, Edibles.com™ is introducing a new retail model grounded in trust, compliance, and education. Built by Atlanta-based Edible Brands®, the platform is now extending its national e-commerce success into physical retail, creating a scalable model for responsible, in-person hemp commerce.
“Our commitment to education comes to life in this store,” said Thomas Winstanley, general manager and executive vice president of Edibles.com. “Consumers are already seeking out these products, and it’s critical to show what this category looks like in a regulated, responsible environment. This store allows us to engage directly, helping people understand how these products may fit into their lives, whether that’s managing stress, replacing alcohol, or improving sleep. These are conversations best had face-to-face.”
The store features a modern, welcoming design and a concierge-style service model, with trained staff guiding customers through a curated assortment of products. The retail experience mirrors the company’s online marketplace, featuring leading national brands such as Cann, Wana, and Wyld, as well as local partners, including Atlanta-based Scofflaw Brewing. (Web Site) www.Edibles.com
PORTER Produces Large Format Display For Callaway At TopGolf Locations Nationwide
Callaway challenged PORTER to create more than just a fixture for their TopGolf locations nationwide; they envisioned an immersive, modern, and boldly unmistakable focal piece. Through countless brainstorming sessions, sketching, modeling, and prototyping, PORTER’s design team delivered a solution that achieves maximum impact without obstructing views.
PORTER engineered large-format, transparent video screens to adhere directly to glass, maintaining open sightlines while displaying punchy, visually striking brand content. This innovative approach is powered by a cloud-based system and a cellular router, ensuring content updates are fast, seamless, and independent of local Wi-Fi conditions. This project truly exemplifies the power of integrated retail strategy, engineering, and execution working in perfect sync. (Web Site) www.thisisporter.com
Starbucks Brings Coffeehouse Experience To Chicago With Café Makeovers
Starbucks Chicago recently debuted a café makeover bringing a coffeehouse experience to Chicago. The newly redesigned Starbucks coffeehouses across Chicago and other markets in the U.S. feel warmer, more welcoming and rooted in their communities, turning quick stops into places to gather, work and linger. The newly designed cafés feel warm and inviting. Softer seating, warmer finishes and cozy touches in the renovated Starbucks cafés invite customers to stay longer, not just stop by.
The Chicago redesigns are part of the Back to Starbucks plan, aimed at strengthening human connection and pride in the coffeehouse experience. Chicago is the latest major market to receive coffeehouse uplifts, following New York and Southern California. The Back to Starbucks plan was introduced by Starbucks chief executive officer Brian Niccol shortly after he took the helm in 2024. Niccol wants customers to feel seen and cared for by baristas who take pride in their craft. He wants coffeehouses to be places where people want to gather with friends or sit and read a book – places where people feel truly at home. To create that experience, Starbucks designers focused on softer seating, warm colors and textures on walls and throughout the space, table lamps, plants, and a redesigned espresso bar that gives customers a better view of baristas making drinks and more.
The new coffeehouses are designed to reflect the feel of their unique neighborhoods. Some coffeehouses feature work by local artists, often showcasing landmarks such as Willis Tower or the Chicago River. Since Chicago is known for its industrial architecture, the design team has threaded references to that heritage into some coffeehouses with exposed ceilings and ductwork, made warmer through intimate seating, textures and colors that encourage customers to linger longer. (Web Site) www.starbucks.com
Sun Auto Tire & Service Strengthens Brand Presence Across North Carolina
Sun Auto Network is investing in its North Carolina market by bringing multiple established operations under the Sun Auto Tire & Service name. The effort includes Piedmont Tire, which completed its rebrand in late 2025 and four Tire Max locations, which recently transitioned in March. Jackson Auto Worx is currently in process, with Liberty Tire & Auto expected to follow later in 2026.
“This is about creating a more unified and recognizable presence across the region,” said Michael Loa, Regional Vice President. “Aligning these stores under the Sun Auto Tire & Service name builds on the strength of our existing network while delivering a more consistent experience for drivers.”
Sun Auto Tire & Service owns and operates more than 575 tire and service centers across the United States. Together, these company-owned locations form the Sun Auto Network – delivering a consistent guest experience built on a Driver Commitment to Clarity, Confidence and Customer Care. As one of the nation’s largest independent tire and automotive service providers, Sun Auto invests in the technology, training and resources that power each store’s success. Whether it’s routine maintenance or major repairs, Sun Auto helps drivers stay confident behind the wheel – while supporting the communities they call home. (Web Site) www.sun.auto
Pacsun Launches PS Vintage Resale Program In Stores
Pacsun, the purpose-driven specialty fashion retailer rooted in youth culture, is bringing its curated concept, PS Vintage, to select stores, extending the experience beyond its initial online launch and into a physical retail setting. As resale continues to gain momentum and in-person shopping reemerges as a cultural driver, the concept brings a new layer of discovery to the store experience, aligning with Pacsun’s continued investment in its physical retail footprint.
Developed in partnership with SPRINGY, an established authority in online secondhand retail, PS Vintage features thousands of one-of-a-kind, pre-loved pieces, including graphic tees, hoodies, denim, and jackets, curated by size, era, and style. With no two pieces the same, the resale shop arriving in stores gives customers the ability to browse, touch, and try on pieces in real time. Assortments are continuously refreshed, creating a rotating in-store experience designed to drive discovery and repeat visits.
“Vintage shopping has become central to Gen Z’s sense of individuality, alongside a growing focus on sustainability and self-expression,” said Richard Cox, Chief Merchandising Officer of Pacsun. “At the same time, we’re seeing renewed interest in intentional, in-person retail. PS Vintage brings these behaviors together, offering discovery, community, and one-of-a-kind product in a way that feels relevant to this generation.”
Rural King Celebrates 150th Store Opening In Sebring, Florida, Honoring America’s 250th Anniversary
Rural King, a family-owned retailer dedicated to the rural lifestyle, announced the grand opening of its new store in Sebring, Florida, marking the company’s 150th location nationwide. The milestone opening comes as the nation commemorates the 250th anniversary of the United States, making the celebration a tribute to both Rural King’s continued growth and the enduring spirit of rural America.
Serving rural America since 1960, Rural King has grown into a trusted resource for the communities it serves. The new Sebring location offers a convenient destination for farm and home essentials, including livestock and pet supplies, workwear, power equipment, tools, automotive products and seasonal merchandise. The Sebring store carries a range of trusted brands, including Purina, Carhartt, Ariat, Wrangler, Bad Boy Mowers, Husqvarna, Milwaukee, Smith & Wesson, Mobil 1 and Shell Rotella.
“Opening our 150th store in Sebring is an incredible milestone for Rural King,” said Rural King Chief Operating Officer Michael Ladd. “As our country celebrates 250 years, we are proud to continue investing in communities like Sebring that represent the heart of America. This store reflects our commitment to serving hardworking families with the products they depend on every day.”
Save A Lot Re-Launches And Expands Its Private Label Hispanic Brand With La Tierra de Sabores
As Save A Lot continues to expand its culturally relevant private label offerings, the largest independently owned and operated value-focused grocery store chain in the U.S. is re-launching and expanding its private label Hispanic brand under a new name, La Tierra de Sabores. The refreshed brand features vibrant colors and patterns designed to reflect a more authentic, modern look while maintaining the quality and value Save A Lot shoppers expect. The update marks a major refresh of the retailer’s Hispanic private label program to start off the year.
The new brand consolidates Save A Lot’s assortment of Hispanic items previously sold under the Tio Santi and Caracara brands and includes tortillas, seasonings, queso and more. All items are transitioning to La Tierra de Sabores and will be available in stores over the coming weeks. Save A Lot is also expanding its product offering with the introduction of new bagged rice items and plantain strips, available in stores later this month.
“La Tierra de Sabores builds on our commitment to offering quality, culturally relevant products that reflect the communities we serve,” said Sally Fatzinger, Vice President of Center Store Merchandising at Save A Lot. “By refreshing and expanding our Hispanic private label assortment, we’re making it easier for customers to find trusted, authentic options at prices that fit their everyday needs.”
Consumers Turn Old Car Seats Into Savings With Target’s Car Seat Trade-In Event
Target has brought back its bi-annual Car Seat Trade-In event, April 19 through May 2. Guests can bring in any car seat to a participating store and receive a 20% Target Circle bonus to use on new gear, along with additional in-store experiences and offers designed to help families shop for their growing household.
“Families trust Target to be there for them during life’s biggest milestones,” said Amanda Nusz, senior vice president of merchandising, essentials and beauty, Target. “With Car Seat Trade-In, we’re making it easier for busy parents to get high-quality, thoughtfully designed products for their little ones while easily recycling what they no longer need and saving on what comes next.”
On April 25 and 26, select stores will have giveaways, samples and opportunities for families to connect and discover what’s new. It also marks the first Car Seat Trade-In event with Baby Concierge and Baby Boutique, offering both in-person and virtual support tailored to guests’ needs. During the event, families can take advantage of deals across Baby, Toys, Food and Beverage, Home and Apparel. It’s designed to make it easier to check off multiple needs in a single trip, which is something every busy family can appreciate.
Each car seat traded in is part of something bigger. Over the last decade, the program has helped keep more than 58 million pounds of materials out of landfills. But the impact does not stop there. Those materials are given new life in products families use every day. To date, Target teams have repurposed recycled resin from discarded car seats into more than 690,000 Brightroom and Room Essentials owned-brand products. Car Seat Trade-In is another example of how meaningful value, curated assortment and elevated experiences come together at Target to help guests shop with confidence and ease.
AG1 Science-Backed Supplements Launch At Target
AG1, a leading global health company, has launched AG1 and AGZ in all Target stores and on Target.com. This partnership brings AG1’s simple, science-backed daily health rituals to millions of new customers. The launch also marks the first time AGZ, a nighttime drink formulated with clinically studied key ingredients to support winding down and a restful, restorative sleep, will be available on retail shelves. AG1 will debut with custom endcaps at the entrance of the supplement aisle, featuring AG1 and AGZ side by side. To support customers discovering the brand in stores, AG1 is introducing 7-count and 14-count packs of both AG1 and AGZ, in addition to the AG1 Start Here Kit, which includes seven servings of AG1, a shaker bottle, and a habit-tracker.
This milestone follows AG1’s successful expansion into brick-and-mortar retail last year, joining partners including Costco and The Vitamin Shoppe. Since 2010, AG1 has helped pioneer the daily nutrition category with its flagship Daily Health Drink, designed as a simple and effective way to start each day with foundational nutrients and gut health support. Both AG1 and AGZ are formulated with clinically studied key ingredients and maintain NSF Certified for Sport®, one of the industry’s most rigorous independent certifications for product safety and quality.
AORA México Beauty Line Now Available At Credo Beauty
AORA México, the viral luxury color cosmetics brand redefining beauty through 100% plastic-free, fully recyclable design, has made its official U.S. retail debut with Credo Beauty. The omnichannel partnership is launching at a pivotal moment for the beauty industry with a clear statement: clean beauty offers bold color choices. Founded in Mexico on the conviction that bold, high-performance beauty and plastic-free design belong together, AORA has quickly captured the attention of the U.S. prestige beauty market.
Since its U.S. direct-to-consumer entry one year ago, the brand has seen rapid growth fueled by hero products like the Acaríciame Más Spicy Lip Serum and the Mírame Palette, alongside iconic global artistry moments and a devoted digital following. Formulated with ingredients native to Mexico, AORA’s products carry the heat, vibrancy and creative richness of their origin. This partnership brings together two brands committed to performance without compromise. Now, bold color and high-impact formulas are meeting the Credo Clean Standard™ head-on.
The brands are also introducing vibrant, plastic-free merchandising displays in store, setting a new precedent for low-waste retail environments and reinforcing a future where sustainability is the foundation of how beauty is created, sold and experienced. AORA also holds the distinction of being among the first prestige color brands at Credo to feature Spanish-language packaging, reflecting its Mexican heritage and the significant purchasing power of Latina consumers in the U.S. beauty market.
Ashley Launches Ashley Luxe Furniture Collection
Ashley, North America’s largest furniture store brand, has launched Ashley Luxe, a new standard of modern elegance designed to make luxurious living beautifully attainable. Rooted in the belief that exceptional design shouldn’t come with a premium price tag, Ashley Luxe brings together distinctive style, elevated materials, and refined craftsmanship. Academy Award-nominated actress, multi-platinum recording artist, and producer Hailee Steinfeld will serve as the face of the new line. Guided by her own modern aesthetic and love of home and design, Steinfeld naturally embodies the spirit of the collection – luxury made for everyday living. Ashley Luxe debuts with five distinct collections: Bracken, Neo, Calden, Modero, and Whitehaven, each blending refined craftsmanship with livable comfort.
Beyond Meat® Debuts Latest Beyond Breakfast Sausage® Lineup At Retailers Nationwide
Beyond Meat, otherwise known as Beyond The Plant Protein Company™, is rolling out its latest Beyond Breakfast Sausage lineup at major retailers including Kroger and Sprouts Farmers Market, with Whole Foods Market coming soon. The new lineup includes Beyond Breakfast Sausage Links and Beyond Breakfast Sausage Patties in Original and Spicy. Crafted with simple ingredients and heart-healthy avocado oil, the products deliver craveable flavor with strong nutrition-featuring 7-9g of plant protein per serving with just 0.5g of saturated fat and no cholesterol-making them a satisfying, better-for-you breakfast option. The products also underscore the company’s leadership in clean, transparent ingredients. Made without GMOs, these new offerings are the first plant-based breakfast sausages to earn Clean Label Project Certification.
“We’re thrilled to bring our new Beyond Breakfast Sausage lineup to retailers nationwide, giving consumers more opportunities to fuel their bodies with these Clean Label Project Certified products,” said Ethan Brown, Founder and CEO of Beyond Meat. “By combining great taste with thoughtfully chosen ingredients, we’re making it easier than ever to start your day with Beyond.”
Dash Launches All-New Frozen Treats Collection
Dash, the kitchen appliance brand that has made homemade cooking accessible and joyful for millions, is cooking up its sweetest summer yet with the launch of its new Frozen Treats collection: three powerhouse appliances that transform your kitchen into the ultimate frozen treat destination. The beloved kitchen appliance brand launches three must-have products designed to make indulgent, parlor-quality frozen treats effortlessly at home: Soft Serve Ice Cream Maker, Slushy & Frozen Drink Maker and Pro Shaved Ice Machine.
Death Wish Coffee Co. Expands Ready-to-Drink Lineup With New Better-For-You Caramel Cold Brew Latte
Death Wish Coffee Co., the maker of bold, never-bitter roasts, is bringing its signature attitude to the ready-to-drink (RTD) space with the launch of its Caramel Cold Brew Latte. Responding directly to consumer demand for better-for-you coffee options that deliver an extra kick of caffeine, the new offering adds to the existing Death Wish lineup of Mocha, Vanilla and Classic Cold Brew Lattes and is officially in-store at Walmart, Safeway, Albertsons and many others.
Crafted specifically for natural fuel, the Caramel Cold Brew Latte is made with simple, natural ingredients and features zero artificial colors or flavors. Showcasing 100% Colombian Cold Brew Coffee that is Fair Trade USA Certified, this bold, smooth, and delicious beverage delivers up to 120 milligrams of natural caffeine per 11-fluid-ounce slim can. Standing out in a sea of overly sweet coffeehouse treats, the new latte boasts 65% less sugar than the leading competitor and serves as a good source of protein.
Dionis Goat Butter Lip Masks Now At Target –
Clean beauty brand, Dionis Goat Milk Skincare, beloved for its vitamin-rich goat milk powered formulas, is bringing its cult-favorite Goat Butter Lip Mask collection, designed for day or overnight use, to Target stores across the United States. The collection includes best-sellers, summer favorites and a Target-exclusive, Birthday Cake flavor, available in U.S. stores. Known as nature’s original balanced moisturizer, goat milk’s pH naturally mirrors human skin, meaning it works with your skin barrier rather than disrupting it. Rich in vitamins, healthy fats, and lactic acid, goat milk gently exfoliates, nourishes at a cellular level, and soothes even the most sensitive skin.
“We wanted to give Target shoppers intense lip hydration with a smooth, non-sticky finish for comfortable all-day or overnight wear. Dionis is thrilled to bring our Goat Butter Lip Masks to Target stores across the country,” said Karen Minsky, President of Dionis Goat Milk Skincare.
Dyson Introduces The HushJet™ Mini Cool Fan
Dyson launches its first portable handheld fan: the HushJet™ Mini Cool fan. Engineered for life on the move, a multi-functional fan designed to be used as a wearable, on your desk, or handheld. At just 212g (7.5oz) with a long?lasting 6?hour battery, it keeps you cool wherever the day and night leads. It achieves airflow speeds of up to 25m/s (80 ft/s, 55mph), powered by a brushless DC motor spinning at up to 65,000 RPM. With five airflow speeds plus a Boost mode for extra turbo charged power, you can customize cooling to any environment, from gentle airflow during work or travel to fast, refreshing relief in the hottest moments.
Edna’s Margarita Mix Returns To Costco Canada Wholesale
Edna’s Non-Alcoholic Cocktail Co., a leading non-alcoholic beverage company in North America, announced that its popular Margarita Mix is now available once again at Costco Wholesale locations across Western Canada, arriving in stores just in time for the spring and summer entertaining season. Following a highly successful soldout rotation in 2025, Costco Canada West has brought back Edna’s Margarita Mix to meet growing consumer demand for elevated, ready-to-use cocktail mixers. This year’s release introduces a new premium glass bottle format, with the product proudly packed in Canada. Crafted with premium ingredients and developed by an award-winning mixologist, Edna’s Margarita Mix delivers a fresh, balanced flavor designed to simplify at-home cocktail making without compromising on quality. Whether hosting gatherings or enjoying a casual evening, consumers can easily create bar-quality margaritas in minutes.
Elanco Launches Advantage™ Collar For Dogs
Elanco Animal Health Incorporated has launched its Advantage™ Collar for Dogs, a new product providing long-lasting protection against two parasites that don’t take a season off – fleas and ticks. Designed for dogs and puppies 12 weeks of age and older, this dog collar kills and repels ?eas and ticks and repels mosquitoes for a full four months. The collar also kills ticks that may transmit diseases such as Lyme disease, anaplasmosis, and Rocky Mountain spotted fever and kills fleas that may carry tapeworms. The Advantage Collar for Dogs is available at pet specialty, dollar, grocery and mass retailers.
GoodPop Introduces First Sour Pops Made From Real Fruit
GoodPop, a viral category leader in better-for-you frozen treats, launches the first real fruit pop inspired by sour candy, made with a fruit juice base and a patent-pending sour candy-coating inspired by the booming sour candy trend. The pops are now available in two variety packs, one with Cherry & Melon and another featuring Green Apple & Lemonade, and sold at retailers nationwide-including Whole Foods, Wegmans, HEB, and Costco San Francisco locations.
“I’m thrilled to introduce Fruit Sours, which bring a brand new experience to the line. Sour is everywhere (and a personal favorite), so we’re proud to offer the first sour pop made with real fruit and less added sugar,” says GoodPop Founder and CEO Daniel Goetz. “Our goal at GoodPop is to bring innovation into the frozen category while meeting our very high nutrition and ingredient standards. Our proprietary sour candy coating brings an added layer of whimsy and delight to a rapidly rising category and I can’t wait for people to try them.”
Grand Tongo Offers DEET-Free Repellent Available In TSA-Friendly Travel Sizes
Grand Tongo, the elevated, DEET-free insect repellent redefining protection and personal care, has launched two highly anticipated new formats: a 3 oz. Nano-Mist Travel Spray, delivering a pillowy-soft, ultra-fine mist, and an all-new 1 oz. Pocket Sprayer, both TSA-friendly and available in the brand’s signature scents, including Citrus + Sandalwood, Green Tea + Mint and Fragrance Free. The launch is a direct response to fan demand. After building a devoted following among consumers, celebrities, and influencers alike who fell in love with the brand’s airy, almost-like-water feel and sophisticated vanishing scents, TONGO is making it easier than ever to bring that same luxurious protection on the go. Formulated with Picaridin, the most powerful, longest-lasting DEET alternative available, TONGO delivers up to 12 hours of protection against mosquitoes, ticks, biting flies, gnats, chiggers, and more – even sand flies at the beach – and wards off insects that may carry West Nile Virus, Zika, Dengue, Chikungunya, and Lyme disease.
happy® Rolls Out 48oz Ready-to-Enjoy Cold Brews At Kroger
happy®, the lifestyle coffee brand founded by accomplished entrepreneur Craig Dubitsky (hello, eos, method products) and Academy Award-winning actor, entrepreneur, and producer Robert Downey Jr, is expanding into the refrigerated aisle with the launch of its new 48oz Cold Brew. Rolling out first at Kroger stores this April, the new, shareable format is a first for happy and marks the brand’s entry into one of the fastest-growing segments in coffee. Available in two unsweetened varieties, Cold Brew and Perfect Vanilla Cold Brew, the new ready-to-enjoy offering is crafted with 100% Arabica beans and designed for smooth, balanced flavor that can be enjoyed straight, over ice, or customized at home. The Kroger launch builds on happy’s growing national retail footprint and continued expansion across ready-to-drink formats. By entering the refrigerated aisle, happy extends its mission of elevating everyday rituals into more at-home occasions – meeting consumers where premium convenience and quality intersect.
Hiya Children’s Health Brand Launches Nationwide At Target
Hiya, the fastest-growing direct-to-consumer children’s health brand, is expanding to Target stores nationwide and Target.com. The launch marks a major milestone as the company brings its clean formulas, rigorous standards, and thoughtful product experience to a broader retail audience. Hiya offers pediatrician-formulated supplements designed specifically for kids, made without added sugar, artificial dyes, or gummy additives. Its commitment to ingredient integrity is reinforced by Clean Label Project Purity Award and NSF Certification, reflecting rigorous independent testing for heavy metals and contaminants. That same level of intentionality carries through to the product experience. Each product comes in a refillable bottle with collectible sticker packs, turning a daily routine into a personalized ritual kids look forward to, while keeping things easy for parents.
“When we founded Hiya, we set out to evolve the kids’ nutrition category by moving beyond the sugar-heavy gummies and synthetic dyes that have defined the aisles for years,” said Darren Litt, Co-Founder and CEO of Hiya. “Expanding into Target is a defining milestone in our mission to provide modern families with a cleaner, more intentional standard in children’s health. After building incredible momentum online, we’re thrilled to make our kid-first approach accessible on Target shelves nationwide.”
Hot Ones™ Launches New Spicy BBQ Sauce Line
First We Feast and HEATONIST, the team behind the iconic YouTube interview series Hot Ones™ and its notoriously fiery hot sauces, are igniting the culinary world with the announcement of a tongue-tingling new line of hot barbecue sauces, delivering the bold heat fans have come to know and love from Hot Ones, now in BBQ. These blazing BBQ sauces hit shelves at major retailers, including Walmart, Kroger, Jewell Osco, and HEB, and debut online at hotones.com this spring and summer. Hot Ones BBQ sauce will be available in a variety of fiery flavors with just-right, medium heat: Hot Ones Original Hot BBQ, Hot Ones Hot Honey BBQ, Hot Ones Smoky Serrano BBQ and Hot Ones Caribbean BBQ.
iGarden Unveils The World’s First Bionic AI Dual-Camera Vision Pool Cleaner, Eliminating Need For Pool Maintenance
iGarden announced the availability of its new iGarden Pool Cleaner M1 AI Series, introducing what it describes as the world’s first AI dual-camera vision pool robotic cleaner-a breakthrough designed to eliminate the need for manual pool maintenance and redefine how pools are owned and experienced. For years, robotic pool cleaners have focused on incremental upgrades-stronger suction, longer runtime, and smarter navigation-yet the user experience has remained largely unchanged. The iGarden Pool Cleaner M1 AI Series represents a fundamental shift, introducing a system designed to operate with minimal user intervention through AI-powered scheduling and automation. At the core of the new series is a new generation of AI perception and decision-making. Powered by iGarden’s proprietary Bionic AI Dual-Camera Vision and OmniLogic™ AI platform, the device delivers real-time 3D environmental understanding, enabling it to identify debris, map pool layouts, and dynamically optimize cleaning paths. This allows it to achieve near-complete coverage in as little as 20 minutes, significantly reducing the time required to restore pool readiness.
“What we are introducing is not just a better cleaner, but a new direction for pool care,” said Charlene Feng, Brand Manager at iGarden. “Instead of tools that require constant attention, we are building systems that can run on their own schedule-so maintaining a pool becomes simpler, smarter, and far less time-consuming.”
Igloo Introduces The Gripper CoolBox: The Hardworkin’ Lunchbox Crafted For Hard-Earned Lunch Breaks
Igloo, The Cooler Brand, launches the Gripper CoolBox 10 Qt Cooler, a new personal cooler engineered as a modern, highly durable everyday lunchbox. Built as “The Hardworkin’ Lunchbox,” the Gripper CoolBox features a fully insulated, injection?molded construction that provides impressive ruggedness and extended ice retention, plus a convenient built?in gripper handle, leak?resistant gasket, toolbox?tough latches and a stay?put rubberized base. The 10?quart cooler offers substantial capacity to pack meals, snacks, bottles and containers for long days, whether those days are spent at a worksite, in a warehouse, across delivery routes or squeezing in lunch between meetings.
All-New Kraft Mac & Cheese Restaurant Edition Made In Minutes At Home
Kraft Mac & Cheese is serving up its first-ever lineup inspired by the elevated flavors of restaurant-style mac and cheese with the introduction of Kraft Mac & Cheese Restaurant Edition. At a time when consumers are seeking sophisticated meals at home, Restaurant Edition allows them to explore elevated cuisines without compromising on cook time or price. The new lineup offers quality at-home mac and cheese that is convenient, deliciously affordable, with the same familiar prep of the classic blue box: just add milk and butter. Restaurant Edition is meant to mirror restaurant-style mac and cheese in all facets but price. Offering 30 percent more food in each box versus the classic blue box, Restaurant Edition comfortably feeds a family of four for less than $1 per serving. Available in three varieties including Parmesan Pesto, Romano Cacio e Pepe, and Monterey Jack Caramelized Onion, Restaurant Edition features 10g of protein in each serving along with real, premium cheeses and unique pasta shapes crafted from a durum wheat semolina blend for perfectly al dente pasta. Each flavor was thoughtfully developed by Kraft Mac & Cheese’s culinary specialists and intentionally pairs distinctive cheeses with complementary pasta shapes for perfectly coated, flavorful bites that mimic the dine-out experience.
Miss Mouth’s Messy Eater Products Launch On Displays At Target
Miss Mouth’s Messy Eater Stain Treater™, the beloved stain remover, is expanding its retail footprint with a nationwide launch at Target. Miss Mouth’s products will appear in two high-traffic sections of Target stores, the Baby aisle and the Laundry aisle, supported by prominent branded displays. The dual-aisle strategy and expanded merchandising is designed to help shoppers quickly spot stain solutions when they need them most.
“We built this brand through e-commerce, and we are excited that physical stores continue to accelerate its next phase of growth,” says Thrasio CEO David Johnson. “Our customers are deeply loyal to Miss Mouth’s, and the natural evolution is to meet them wherever they choose to shop, both online and in-store. Expanding into Target is not just about convenience, it’s also about discovery. It introduces the brand to new families while making it even more accessible for those who already know and trust us.”
Target shoppers will find a curated assortment of Miss Mouth’s products designed for both on-the-go stain emergencies and everyday laundry care, including: 4 oz. Spray, 12 oz. Spray, 3-Pack Stain Treater Pens, 10-Pack Stain Remover Wipes and Laundry Detergent Sheets. The Target expansion reflects a brand that has earned its place at retail through genuine consumer enthusiasm. Miss Mouth’s has amassed close to 100,000 online reviews, gone viral across TikTok and Instagram, and built a loyal following among parenting influencers and family lifestyle creators who swear by it for everything from berry spills to grass stains. That strong social momentum behind a formula that works like magic makes the brand a natural fit for Target’s family-focused shoppers.
“Here’s the thing about stains, they don’t care how old you are,” said Sara Young, Thrasio’s Chief Commercial Officer. “One minute it’s spaghetti sauce on the baby’s bib, the next it’s grass stains on your teen’s game-day pants or red wine on your favorite sweater. With EPA Safer Choice certification, Miss Mouth’s may be gentle enough for baby clothes but it is powerful enough to handle any mess life throws your way.”
MULU Cottage Cheese Delivers Highest Protein On The Market
New MULU™ is redefining cottage cheese for the modern protein era. With 18 grams of complete protein per half-cup serving, 33% more protein than the leading brand of cottage cheese, MULU enters the market as the highest-protein cottage cheese available nationally. Arriving at a moment when consumer demand for protein has never been stronger, MULU’s story is not just about grams. It’s about how protein works – and MULU is built to work harder than anything else in the category. MULU is available now in the dairy case at Walmart stores nationwide in 16-ounce cartons in 2% low-fat and whole milk varieties.
MUSH Foods Expands Into New National Retailers
MUSH, the category-defining brand behind ready-to-eat overnight oats, has announced a major retail expansion with new national distribution. MUSH is now available at most Starbucks locations, with 7-Eleven stores rolling out later this month and new protein-focused innovations launching at Target in May. The expansion marks a significant milestone for the fast-growing brand. The growth comes as consumer demand for protein-forward foods continues to accelerate. MUSH is meeting that demand with clean, convenient, and nutrient-dense products made from real ingredients. Its refrigerated protein overnight oats deliver 15 grams of protein and up to 7 grams of fiber, offering a satiating, ready-to-eat option for busy consumers. All MUSH products are gluten-free, non-GMO, and made without artificial additives or preservatives. As part of the rollout, Starbucks will feature MUSH Chocolate Peanut Butter Protein Overnight Oats in its refrigerated grab-and-go cases in most locations. MUSH’s launch in 7-Eleven further expands the brand into the convenience channel, meeting consumers where they are with healthier, accessible options. At Target, MUSH will introduce new protein-forward innovations beginning in May, including refrigerated protein bars delivering 15g of protein in an easily portable format, extending the brand’s presence across breakfast, snack, and on-the-go occasions. Since its launch, MUSH has grown into a nationally recognized brand available at Whole Foods Market, Wegmans, Costco, Walmart, and leading regional retailers across the country.
Naväge® Launches First Ear Cleaner That Washes And Dries
Building on its decade-long legacy as the #1 doctor-recommended brand for powered nasal irrigation, Naväge is now bringing that same category-defining approach to ear care. The NEW Naväge Dual Action Powered Ear Cleaner features precision-controlled wash-and-dry cycles that target wax buildup while reducing trapped moisture. By combining customizable water pressure with a 98.6°F-109.4°F air dry, the device reduces the ‘wet ear’ sensation and ‘swimmer’s ear’ discomfort to deliver a refreshing clean. The new Ear Cleaner is designed for a gentle, personalized experience. It features five electronic rinse modes specifically calibrated to reduce pressure sensation, allowing users to find their ideal comfort level. Soft, medical-grade silicone tips ensure a secure fit, while a transparent waste-water tank provides visual confirmation of a thorough clean. Safe for ages 6+, the system offers a modern, automated alternative for ear hygiene. Built for convenience, the device features a waterproof, low-noise design that is safe for use in the shower. The system is USB-rechargeable and fully portable, making it easy to maintain a consistent routine at home or on the go.
Oscar Mayer Unveils New Maple Bourbon Bacon
Oscar Mayer, the brand known for uniting millions around a love of meat, is introducing Oscar Mayer Maple Bourbon Bacon. Cured with Evan Williams Bourbon, the new offering features thick-cut, expertly trimmed bacon, finished with Oscar Mayer’s signature 12-hour slow smoke and subtle notes of vanilla and caramel from the barrel-aged Kentucky bourbon. Bringing together two iconic brands that are known for high-quality craft and flavor, the innovation delivers a sweet, smoky maple-kissed savory bite with a smooth bourbon-inspired finish. Rolling out to grocery store shelves nationwide, Oscar Mayer’s Maple Bourbon Bacon delivers on fan demand for new, flavorful ways to enjoy bacon. As recipes featuring maple and bourbon have surged in popularity, Maple Bourbon Bacon provides a trend-driven flavor people are craving, perfect for topping sandwiches, complementing breakfast dishes or even garnishing your favorite cocktail.
“While we have been crafting delicious bacon for 90 years, Maple Bourbon Bacon is an exciting new chapter for our bacon portfolio and shows consumers that we are thinking about bacon differently,” said Anna James, Brand Manager for Oscar Mayer. “With the bacon category growing and accounting for one-third of our business, we are leaning into bold, trend-driven flavors our fans want, bringing new energy to a beloved breakfast classic.”
Sargento Launches Sargento Mighty Bites™ Lunch Snack Kits
Sargento is shaking up the lunch snack kit aisle with the launch of Sargento Mighty Bites™ lunch snack kits, a new line of tasty snack kits made with 100% natural meats and cheeses. The third-generation, family-owned company known for crafting real, natural cheeses is asking parents to “Make the Switch” from traditional lunch snack kits to an option that delivers what today’s families want: quality ingredients, a good source of protein, and convenient combinations kids will actually look forward to eating. Designed for lunchboxes, backpacks and busy days on-the-go, Sargento Mighty Bites™ lunch snack kits offer a convenient snack or meal addition families can feel good about, available in five craveable varieties: Uncured Salami3 & Natural Cheddar Cheese with RITZ® mini crackers and milk chocolate covered pretzels – 14 grams of protein. Uncured Oven Roasted Turkey3 & Natural Monterey Jack Cheese with RITZ® mini crackers and mixed fruit gummy bears with other natural flavors – 12 grams of protein. Uncured Pepperoni3 & Natural Mozzarella Cheese with Wheat Thins® crackers and fruit natural flavored snacks – 12 grams of protein. Uncured Honey Ham3 & Natural Colby-Jack Cheese with RITZ® mini crackers and cocoa confectionary covered pretzel balls – 13 grams of protein. Uncured Salami3 & Natural Pepper Jack Cheese with Triscuit® crackers and chocolate marshmallow flavored milk chocolate covered cereal – 13 grams of protein.
SharkNinja Introduces Shark® BreatheClear™ Max With NeverChange™
SharkNinja, a global product design and technology company, has introduced Shark® BreatheClear™ Max with NeverChange™, a new air purifier designed to help consumers maintain cleaner indoor air and support a healthier home environment. The launch comes as new research commissioned by SharkNinja highlights an opportunity to rethink how Americans approach wellness at home. While 86% say air quality can impact wellbeing as much as diet or exercise, only one in three have considered it as part of their everyday health. Shark® BreatheClear™ Max addresses those everyday changes while giving consumers greater visibility into the air around them. Unlike some purifiers that react only after air quality drops, BreatheClear™ continuously scans the environment 3,600 times per hour, detecting cues such as motion and activity that can signal changes in indoor air quality. The system automatically adjusts in real time to capture airborne particles before they become a problem. A built-in real-time display provides visibility into air quality, identifying pollutant categories such as dust, allergens, smoke, harmful VOCs, and other airborne particles, so consumers can see what the system is detecting and filtering as it happens. The display also provides daily and weekly air quality views, giving consumers a clearer picture of how everyday activities impact indoor air over time and added reassurance that the air is being continuously purified.
SuckerPunch Pickle Juices Shots And Pickle Pouches Now Available Beyond The Grocery Aisle
SuckerPunch, the pickle brand known for its bold 11-spice kick and all-natural crunch, is entering 2026 with significant gains in distribution. The brand’s crave worthy single-serve pickle pouches and cramp-relieving pickle juice shots are now available nationwide at many top-50 convenience retailers and home improvement store Lowe’s, a strategic expansion designed to meet people where they work, move and refuel every day. This expansion delivers clean and functional options to those who spend long hours on their feet, or even in their seats. Whether it’s a feel good snack hit, cramp relief for athletes on the go and truck drivers logging miles or construction crews gearing up for a demanding summer season, SuckerPunch is showing up in the places where hard work happens. Designed for people who work hard and move fast, SuckerPunch’s Pickle Juice Shots provide rapid cramp relief and quick hydration in convenient two ounce servings, while 3.4 oz. single?serve pickle pouches deliver fresh, crunchy pickle chips on-the-go. Both products are natural, non GMO and free of artificial preservatives, offering clean, better?for?you fuel wherever the day leads.
Toufayan Bakeries Seed Oil-Free Wraps Now Available Nationwide
Toufayan Bakeries, one of the largest family-owned bakeries in the U.S., has introduced its line of 100% seed oil-free wraps made with pure avocado oil available nationally. Toufayan launched this latest innovation in response to growing consumer enthusiasm for products free of seed oils. Toufayan’s seed oil-free wraps are crafted to deliver the same soft, pliable texture and versatility customers expect and are perfect for quesadillas, burritos, thin crust pizzas or sandwich wraps. The difference? These wraps are made without seed oils, answering a rising call for alternatives to traditional oils.
Traeger Introduces All-New Westwood Series: Where Great Flavor Starts
Traeger, the inventor and global leader of wood?pellet grilling, has launched the Westwood Series, an all-new grill lineup crafted for cooks ready to explore wood-fired cooking. The Westwood Series builds on the advanced engineering and flavor?forward technology that Traeger has continued to refine across its top-of-the-line grills – now infused into a new grill designed for everyday cooking. The Westwood Series brings the unbeatable flavor of real hardwood to any dish, from grilled chicken to smoked ribs or baked pizza. Memorable meals are ready in three easy steps – just set the temp, load the grill, and let Traeger handle the rest. At the heart of the Westwood experience is Traeger’s dedication to making it easy to achieve great meals right from the backyard. Automatic digital temperature control and smart design allow cooks to focus on the moment-not babysitting a grill. Westwood is also a great option for those looking to upgrade their grilling with features like WiFIRE® technology, which lets users monitor and control their grill directly from their phone via the Traeger App-whether they’re inside prepping sides or hosting friends.
TWIX® Launches New TWIX Bits
The TWIX brand, owned by Mars, is introducing TWIX Bits, a delicious duet of the creamy chocolatey caramel taste and crunchy cookie TWIX fans know and love, all in one poppable bite. The new TWIX Bits are now available at retailers nationwide.
Wet Noses Expands Soft Baked Treat Line With Two New Recipes
Wet Noses, known for its commitment to human grade dog treats, is expanding its Soft Baked Treats line with two new recipes: Peanut Butter Berry and Superfoods. The Peanut Butter Berry recipe is a playful take on the peanut butter and jelly sandwiches we all know and love, combining rich, house made peanut butter with real berries for a soft baked treat dogs adore. The Superfoods recipe features a rainbow of nutrient rich ingredients, including spinach, sweet potato, flaxseed, raspberries, blueberries, and blackberries, giving your dog a daily boost of wholesome goodness that you would want for yourself. As with all Wet Noses products, these new Soft Baked Treats are oven baked in the company’s WSDA human grade certified, SQF audited kitchen in Washington State, made with thoughtfully sourced ingredients and zero fillers or artificial flavors. The treats come in convenient, resealable pouches designed to help keep treats fresh while making them easy for pet parents to store or take on the go.
Wondercide Expands Household Line With New Pack-Friendly Disinfectant
Wondercide, provider of plant-powered protection for pets, family and home, has launched Wondercide Multi-Surface Disinfectant, an EPA-registered disinfecting spray that kills 99.99% of listed bacteria and viruses. Powered by hypochlorous acid, this ready-to-use formula is designed for everyday life, with no gloves or rinsing required, even on food-contact surfaces, when used as directed. From kitchen counters and bathroom sinks to pet feeding stations and high-touch areas like doorknobs and trash cans, Wondercide Multi-Surface Disinfectant supports a cleaner, more refreshed home. It also tackles odor-causing bacteria at the source, leaving spaces fresh without added fragrances or residue.
SharkNinja Introduces Shark® PowerDetect Speed™ Clean & Empty System
SharkNinja has launched the Shark® PowerDetect Speed™ Clean & Empty System, a lighter, more agile addition to its breakthrough PowerDetect® portfolio. PowerDetect Speed™ delivers the deep, edge-to-edge debris pickup Shark is known for in a compact system at 7-pounds with intelligent real-time detection and hands-free Auto-Empty Dock (AED) convenience-combining powerful debris pickup and up to 45-day empty-free cleaning in a lightweight cordless system.
“We’re seeing a shift in how people think about their homes and the products they bring into them,” said Andy Sundberg, VP of Marketing at SharkNinja. “People want cordless vacuums that are powerful, easy to use, and easy to live with. With PowerDetect Speed™, we combined intelligent detection, strong debris pickup for everyday big and small messes, and hands-free Auto-Empty convenience-so the vacuum works harder and requires less from you.”
Epson Introduces Powerful 10-Color UV Flatbed Printer
Epson has expanded its SureColor® V-Series UV flatbed printer line. The new SureColor V4000 is designed to bring the power of UV printing to direct-to-object production and a wide range of substrates, helping businesses maximize output in a compact footprint. The cutting-edge SureColor V4000 touts three PrecisionCore Micro TFP printheads, delivering crisp detail, clear small text, and single-pass multi-layer printing for enhanced productivity. With a print area of 27.5″ x 38.5″, it includes touchless automatic laser height detection, supporting media up to 7.8″ thick. It leverages a 10-color UltraChrome UV ink set – including Red and Gray for an expansive color gamut, opaque White and eye-catching Gloss/Matte Varnish – to deliver stunningly bright, colorful and textured prints. The SureColor V4000 will be available in Summer 2026 through select Epson Professional Imaging resellers. For more information about Epson’s UV flatbed printers, visit. (Web Site) www.epson.com
Roland DGA Introduces New TrueVis VG4 Series with TR3 Inks
Roland DGA, a leading provider of digital printing solutions, has launched the TrueVis™ VG4 Series, a new generation of eco-solvent print and cut devices designed to help sign makers and print service providers achieve premium-quality graphics, with less effort and greater confidence. The new model coincides with the launch of Roland DG’s refreshed global brand, introducing an updated visual identity and brand message, “Make Your Mark.” Next-generation Roland DG TrueVis VG4 Series eco-solvent large-format printer/cutters and specially formulated wide-gamut TR3 inks enable users to produce a wide variety of sign and graphic applications with precision, efficiency, and ease.
The VG4-540 and VG4-640 combine unsurpassed TrueVis image quality with advanced automation, intuitive operation, and lower running costs. Available in 54-inch (VG4-540) and 64-inch (VG4-640) models, the TrueVis VG4 Series builds on the renowned TrueVis heritage, combining class-leading image quality with advanced automation, intuitive operation, and lower running costs. Coinciding with the VG4 launch, Roland DG is also expanding TR3 eco-solvent ink availability across the TrueVis range, further strengthening color expression and accuracy for premium sign applications. With this launch, Red and Light Black TR3 inks become available for both the TrueVis VG4 Series and the TrueVis XG-640, extending color expression and enabling more precise brand color matching, richer mid-tones, and improved neutral greys. Existing ink options, including Orange, Green, Light Cyan, Light Magenta, and White, continue to support vibrant, high-definition output across a wide range of applications. The result is exceptional color matching, vibrant brand colors, and high-definition output across a wide range of applications – from signage and posters to vehicle wraps, window graphics, labels, and decals. White ink performance has also been significantly enhanced, delivering higher density and faster output for premium layered and backlit graphics. For more information on the new TrueVis VG4 Series large-format printer/cutters, visit.(Web Site) www.rolanddga.com
5-hour ENERGY® Debuts New Limited-Edition Red Licorice Flavor
5-hour ENERGY®, the brand known for convenient, flavorful energy shots, expands its extra?strength lineup with a new Red Licorice flavor, providing a candy inspired twist to the iconic energy shot in every sip.
The launch taps into a growing consumer trend: nostalgic flavors have become increasingly popular in food and beverage innovation, offering both comfort and excitement. Red Licorice 5-hour ENERGY® shots bring this familiar candy flavor into a convenient, on-the-go format — perfect for whenever and wherever fans need an energy boost. Inspired by the classic taste of strawberry licorice candy, Red Licorice 5-hour ENERGY® delivers a burst of juicy strawberry sweetness with a subtle tangy kick, creating a smooth, bright, and craveable experience in every sip. Each Extra Strength 5-hour ENERGY® shot contains 230 mg of caffeine – roughly the same as a premium 12 oz. coffee – along with B-vitamins and essential nutrients for fast, effective energy. With zero sugar and zero calories, Red Licorice delivers a bold, flavorful boost without the sugar crash typically associated with candy.
“Building on the success of our recent candy-inspired flavors like Cotton Candy and Fruity Rainbow, we’re expanding our flavor lineup once again to capture the unmistakable red licorice flavor people grew up loving,” said Leah Key, President of Living Essentials, LLC, the maker of 5-hour ENERGY® products. “Red Licorice is a fun, nostalgic twist that delivers a sweet strawberry candy taste consumers will crave — paired with the fast, effective, zero-sugar energy boost they expect from 5-hour ENERGY.” (Web Site) www.5hourENERGY.com
Absolut Ocean Spray® Refreshers Is Absolut’s First 100-calorie, Lower-sugar Ready-to-Drink Vodka Cran Range
Absolut’s newest Ready-to-Drink innovation, Absolut Ocean Spray® Refreshers, is now available in four refreshing flavors. Absolut Ocean Spray® Refreshers is Absolut’s first 100-calorie, lower-sugar Ready-to-Drink Vodka Cran range. Available in four crisp flavors including White Cranberry, White Cran-Strawberry™, White Cran-Peach™, and White Cran-Watermelon, these serves offer a light, refreshing taste for consumers seeking bright flavor with effortless convenience. (Web Site) www.absolut.com
Aussie Debuts Exclusive Miracle Curls Jumbo Dual Pack At Costco, Hydrating Waves, Curls, And Coils
Aussie, a leader in haircare, has debuted at Costco, expanding access to its fan-favorite products for even more consumers. The exclusive Miracle Curls Extra Moisture Jumbo Dual Pack is designed specifically for Costco members seeking intensive hydration and value for their waves, curls, and coils. The new club-sized shampoo and conditioner duo aims to simplify wash day routines for families by delivering superior moisture and frizz control for all textured hair types.
The new Miracle Curls Extra Moisture Jumbo Dual Pack offers substantial value, with the club-sized shampoo and conditioner providing a more economical solution compared to purchasing standard-sized products individually. Each product, if purchased separately in a smaller format, typically retails for $16.99 (MSRP), highlighting the significant savings offered through this exclusive Costco dual pack, which is designed to meet the higher product consumption needs of textured hair routines.
“We recognize that textured hair often requires more product, and those costs can quickly add up for families,” said Sara Vincent, Brand Director, Aussie. “Teaming up with Costco allows us to offer our curly hair consumers an intensive hydration and performance product in a jumbo size. This exclusive Miracle Curls Extra Moisture Dual Pack reflects our deep commitment to helping families care for their waves, curls, and coils without compromising on moisture, quality, or essential value.” (Web Site) www.aussie.com
Breckenridge Distillery Introduces Honey Whiskey Crafted With Rare Nigerian Goldswarm Honey
Breckenridge Distillery, an award-winning craft distillery and spirits brand by Tilray Brands, has re-launched Breckenridge Honey Whiskey, a bold new expression infused with Goldswarm Raw Honey from Nigeria. Bottled at 36% ABV (72 proof), the whiskey delivers a rich, smooth, golden finish that is both unmistakable and deeply flavorful.
Originally launched in 2025 in partnership with the Denver Broncos, Breckenridge Honey Whiskey now stands proudly within the Breckenridge Whiskey portfolio. The expression reflects the distillery’s commitment to crafting approachable, yet complex spirits inspired by quality ingredients and mountain character. Crafted with Goldswarm Raw Honey, Breckenridge Honey Whiskey opens with warm molasses and golden honey on the nose, layered with soft holiday spice, toasted oak and a whisper of vanilla. On the palate, rich honey sweetness leads the way, balanced by mature oak and a cozy blend of holiday spice, finishing with a smooth cinnamon warmth that lingers. Breckenridge Honey Whiskey is available now in 750ml, 1L and 1.75L bottles, as well as 50ml formats, offering versatility for gifting, cocktails and on-the-go occasions.
“Our goal is always to create whiskeys that are both approachable and layered with character,” said Bryan Nolt, founder and CEO of Breckenridge Distillery. “The rare Goldswarm honey brings a depth and richness that complements our whiskey beautifully, resulting in a spirit that is smooth, distinctive and unmistakably Breckenridge.” (Web Site) www.breckenridgedistillery.com
Busch Light Apple Lager Returns For Limited Time
After countless online pleas and petitions from its passionate fanbase, Busch Light, the #2 fastest-growing beer in America, is bringing back Busch Light Apple, its highly sought-after apple-flavored lager. The beloved limited-edition brew is hitting shelves nationwide in April and will be available while supplies last.
Krystyn Stowe, Head of Marketing, Busch Family & Natural Family at Anheuser-Busch, said, “Last year’s return of Busch Light Apple created a frenzy among fans, and the excitement only kept building when we announced it was coming back again this year. Our fans made it clear just how much they missed that crisp, refreshing apple flavor, so bringing it back was an easy decision. We’re excited to give them another chance to enjoy the Busch Light Apple they’ve been asking for.”
Busch Light Apple is a refreshing-to-the-core light lager with a crisp apple flavor, offering a touch of sweetness on the front end and a clean, smooth beer finish on the back end. Fans quickly proved their love for the brew. Last year, 1.2 million cases were sold in the first month alone, and it was named the #1 LTO Innovation of 2025. The return of Busch Light Apple also helped expand the beer category last year, with 27% of sales coming from shoppers new to the category. (Web Site) www.anheuser-busch.com
Calabro Cheese Unveils New Brand Identity
Calabro Cheese, one of America’s leading producers of Italian-style fresh cheeses, has unveiled a new brand identity designed to strengthen its connection with today’s shoppers. The rebranding introduces a new logo and a refreshed visual identity across selected product lines, to celebrate The Art of Cheesemaking. While the image evolves, the company’s commitment to daily production, high-quality ingredients, and operational reliability remains unchanged.
Founded in 1953 in Connecticut by Joseph Calabro and his father Salvatore, the company began as a distributor of Italian dairy specialties before becoming a pioneer in the production of Italian-style fresh cheeses in the United States. For over seven decades, it has produced fresh cheeses daily using local milk, applying techniques inspired by Italian tradition and adapted to American consumption habits. Since 2021, Calabro has been part of the Granarolo Group, Italy’s leading dairy company, further strengthening its technical expertise, traceability systems, and quality standards.
“The Art of Cheesemaking” reflects the precision of every production step-from milk selection to mozzarella stretching-the expertise passed down through generations, and the balance between tradition and innovation that defines every product. The rebranding stems from qualitative research conducted through focus groups, which revealed a clear opportunity: despite high consumption levels, awareness of the different types of fresh cheeses and how to use them remains limited. The new brand identity addresses this need by making the category more accessible and easier to understand.
The packaging system has been redesigned to improve shelf visibility and informational clarity. Cohesive and visually recognizable, the packs maintain a shared structure while clearly differentiating individual products. Product imagery makes the contents immediately identifiable, while information about daily production, ingredients, and usage suggestions helps guide purchasing decisions. The goal is to simplify the shopping experience and highlight the distinct qualities of each cheese, encouraging more confident everyday use. QR codes on packaging extend the experience beyond the shelf, connecting consumers to dedicated digital content including recipes, usage tips, and insights into the company and its production process. In doing so, Calabro reinforces its leadership within the category and builds a more direct relationship with consumers. (Web Site) www.calabrocheese.com
Chili’s® $10.99 3 For Me® Value Menu Expands With The Big Crispy™ Chicken Sandwich
For years, Chili’s® Grill & Bar has redefined value with the addition of Big Smasher and Big QP burgers to the game-changing 3 For Me menu, giving guests an entrée with fries, bottomless chips and salsa, and an unlimited fountain drink for just $10.99. Now, Chili’s is shaking up the chicken sandwich game as the original Big Crispy and new Spicy Big Crispy join the $10.99 lineup for the ultimate chicken sandwich value. The Big Crispy Chicken Sandwich is now available at Chili’s restaurants nationwide in six crave-worthy variations, all served with a side of the brand’s house-made ranch for the perfect bite every time.
“Over the past few years, we’ve exposed the fast food shrinkflation by serving our massive burgers in the industry-leading $10.99 3 For Me meal for a value that can’t be found in the drive-thru,” said George Felix, Chili’s Chief Marketing Officer. “Now, we’re setting our sights on fast food chicken sandwiches, offering our gigantic Big Crispy and Spicy Big Crispy chicken sandwiches in the same 3 For Me value meal. This is a shakeup to the chicken sandwich category that is long overdue, and one that our guests are going to love.” (Web Site) www.www.chilis.com
Chipotle Relaunches Loyalty Rewards Program With ‘Rewards On Repeat’
Chipotle Mexican Grill debuts “Rewards on Repeat,” a relaunch of its loyalty program designed to deliver more frequent rewards, greater flexibility and a redesigned digital experience for members. As loyalty programs become increasingly central to restaurant competition and consumer decision-making, Chipotle is entering its next phase of digital growth with a scaled platform and significant room to expand, particularly as younger diners choose where to eat based on rewards.
Recent reporting shows nearly half of all restaurant loyalty program signups in 2024 came from Gen Z, marking the first time the generation surpassed millennials as the most active demographic in loyalty enrollments. Additionally, one in four diners say they would switch to a less-preferred restaurant for better loyalty perks, underscoring the competitive stakes. Unlike many recent loyalty program updates across the industry, Chipotle’s relaunch is fully additive, introducing new benefits and improving existing ones. Chipotle’s enhanced program is designed to deliver greater value, added flexibility and more ways to engage – while preserving the features members already know and love. (Web Site) www.chipotle.com
Clean Label Project Brings Shelf-Level Transparency To Target’s Baby And Infant Formula Aisles
Clean Label Project, a nonprofit organization dedicated to transparency in consumer product labeling, announced that Target is spotlighting Clean Label Project certified products in the baby and infant formula sections of its stores nationwide.
The initiative places Clean Label Project branded displays, bearing the message “toward a safer, cleaner future”, in the infant formula and baby product aisles. Shoppers can scan an embedded QR code to instantly access a list of Clean Label Project certified brands and products, empowering them to make science-backed purchasing decisions at the point of sale. The in-store displays are now live in Target locations nationwide.
“Parents and caregivers shopping for infant formula and baby products deserve to know exactly what’s in the products they’re buying,” said Molly Hamilton, Executive Director of Clean Label Project. “We’re grateful to Target for making transparency a priority at the shelf. Bringing Clean Label Project certification directly into the baby aisle means that families can easily find products that have been held to a higher standard of safety and purity.” (Web Site) www.cleanlabelproject.org
Daily’s Cocktails Debuts New Frozen Spiked Strawberry Lemonade And Spiked Iced Tea Lemonade
As consumers 21+ look for refreshing, affordable ways to enjoy cocktails at home, Daily’s Cocktails, the leader in frozen ready-to-drink cocktail pouches, is introducing two refreshing additions – Spiked Strawberry Lemonade and Spiked Iced Tea Lemonade. Each 10 oz. pouch delivers 5% ABV and slushy-style enjoyment without the blender, ice, or mess. Simply freeze, massage, and enjoy. Spiked Strawberry Lemonade balances bright citrus with juicy strawberry flavor for a sweet-tart finish, while Spiked Iced Tea Lemonade pairs smooth tea notes with crisp lemonade flavor for a refreshing twist on a backyard classic. At a time when consumers are increasingly value-conscious, Daily’s frozen cocktail pouches offer an accessible way to enjoy a frozen cocktail experience at home – no expensive bar tab or equipment required. Spiked Strawberry Lemonade and Spiked Iced Tea Lemonade will be available nationwide beginning spring 2026.
“Summer calls for bold, refreshing flavors – and nothing says warm weather like lemonade and iced tea,” said Randi Jachino, Chief Marketing Officer at Harvest Hill Beverage Company. “With our new Spiked Strawberry Lemonade and Spiked Iced Tea Lemonade frozen cocktails, we’re taking those backyard classics and giving them the Daily’s treatment: flavor-forward, ready-to-freeze, and ridiculously easy to enjoy. It’s effortless fun, straight from your freezer.” (Web Site) www.dailyscocktails.com
Domino’s Celebrates New Signature Sauce With Exclusive Access To Cobranded Merchandise From Shinola
It’s no coincidence that Domino’s most indulgent, premium pizzas – Handmade Pan and Parmesan Stuffed Crust – come in black and gold boxes, as elevated pizzas call for elevated boxes. Now, Domino’s is offering customers exclusive access to a curated selection of black and gold Shinola timepieces and leather goods to celebrate the launch of Domino’s new Slice Sauce – a creamy, craveable dip made to level up every bite of pizza – which also comes in premium black and gold packaging. Domino’s new Slice Sauce is creamy and zesty with a hint of Parmesan, and it pairs perfectly with Handmade Pan or Parmesan Stuffed Crust Pizza.
Domino’s is launching a cobranded collection of Shinola favorites, including a 45mm Canfield Sport Chronograph Watch. Customers who order Handmade Pan or Parmesan Stuffed Crust Pizza now through May 7, 2026, will receive password-only access to shop select Shinola styles at a preferred rate when the collection goes live on May 8 at shinola.com/dominos. The assortment features a range of Shinola favorites customized with subtle Domino’s design details, presented in custom black and gold packaging. Items include: 39mm Mechanic Watch ($1,350), 40mm Canfield Sport Chronograph Watch ($1,165), 45mm Canfield Sport Chronograph Watch ($975), 41mm Runwell Watch – Black Mother of Pearl ($600), 36mm Runwell Watch – Mother of Pearl ($600), and 36mm Runwell Watch ($565).
“Why are we unveiling a line of Domino’s-branded pieces to celebrate the kickoff of our new, craveable Slice Sauce? It’s simple: we wanted to provide customers with everyday luxuries, within reach,” said Kate Trumbull, Domino’s EVP CMO. “Whether it’s upgrading your pizza with a free Slice Sauce or enjoying one of Shinola’s handcrafted, timeless pieces at an exclusive rate, both provide customers with next-level, elevated experiences.” To receive a free Slice Sauce with the purchase of a Handmade Pan or Parmesan Stuffed Crust Pizza and unlock access to the Domino’s and Shinola collection, customers can order through Domino’s app or at dominos.com. (Web Site) www.dominos.com
Eukanuba Announces Updated Premium Dog Nutrition Offerings
EUKANUBA™, a leader in science-based, premium dog nutrition and part of the Mars, Incorporated family of brands, has announced its newly renovated product portfolio crafted to meet the evolving needs of pets and their owners. With an intent to Fuel Extraordinary through this diet innovation, Eukanuba nutrition is intended to fuel the instinct, performance and determination in every dog. This complete nutrition is also now in updated packaging with refreshed artwork and optimized package sizes, making it easier for pet owners to navigate the portfolio and find the right nutrition for their dogs. EUKANUBA provides a concise portfolio of 26 different recipes (19 dry, 7 wet) across three renovated nutritional lines including the following innovations: Growth & Maintenance (Puppy and Adult): These diets fuel the everyday wins with complete nutrition that supports healthy growth and daily activity for dogs of any breed or size. Eukanuba’s Puppy formulas provide a balanced diet rich in essential nutrients to support bone development and lean muscle, and DHA to support cognitive development for smarter, more trainable puppies. Eukanuba’s Adult formulas support energy, lean muscle, and healthy joints with balanced nutrition.
High-quality animal protein and targeted nutrients fuel dogs in their prime. Premium Performance: These formulas support working, sporting and service dogs with customized levels of protein and fat to help dogs reach peak performance. Solutions: This nutrition unlocks a dog’s potential with science-backed formulas designed to support specific nutritional needs including senior formulas, weight management, and products with a primary source of protein from lamb for gentle, easily digestible nutrition.
“At Eukanuba, our mission has always been to fuel the potential in dogs through science-driven nutrition,” said Jason Taylor, vice president, Eukanuba. “Whether it’s supporting healthy growth or supporting performance, our updated offerings are designed to enable dogs to live full and extraordinary lives with the nutrition they deserve.” (Web Site) www.eukanuba.com
Premium Fever-Tree Mixer Launches First-ever National Campaign, ‘Mix With The Best’
Fever?Tree is the No.1 brand in the premium mixer category, has debuted “Mix with the Best,” Fever-Tree’s first national campaign, in the U.S. The campaign comes just over a year into Fever-Tree’s partnership with Molson Coors in the U.S.
Spirits are often the headliner in a mixed drink, but the mixer you use matters. And if ¾ of your drink is the mixer, why not mix with the best? That’s the sentiment at the core of Fever-Tree’s first national campaign in the U.S., “Mix with the Best,” which invites people to elevate every pour, whether at home or a high-end cocktail bar, and it’s a reminder that they don’t have to compromise on quality for convenience.
“Leading bars and restaurants and the most renowned bartenders trust Fever-Tree as their mixer of choice,” said Tracey Bien Schenck, Senior Director of Non-Alc Marketing at Molson Coors Beverage Company. “This new campaign lets drinkers in on bartenders’ secret, helping them to enjoy that same premium cocktail experience that’s backed by the pros.”
Bartenders appear throughout the campaign – reinforcing that the professionals who care more about taste choose Fever-Tree. But the message is bigger: great drinks aren’t reserved for professionals; anyone can elevate their drink by choosing premium Fever-Tree as their mixer. To support the campaign, Fever-Tree will also deploy a significant increase in media investment compared to last year and the brand’s biggest-ever 360 marketing program. The creative will be complemented with influencers, social amplification and a retail campaign focused on seasonal cocktails, and more. It’s all in the effort to ensure that consumers know mixing with the best means mixing with Fever-Tree. (Web Site) www.molsoncoorsblog.com
New Global Brand Platform Sets Stage For A New Era Of Harley-Davidson, While Honoring Its Heritage
Harley-Davidson reignites the brand with the global launch of RIDE, a refreshed brand platform that honors more than a century of driving motorcycle culture, designed for the riders of today, and paves a path forward for Harley-Davidson. With the launch of RIDE, Harley-Davidson unveils a new visual identity, anchored by the return of the historic Harley-Davidson bar and shield logo; a nod to where it all began and a signal to the role heritage continues to play in shaping the future of Harley-Davidson.
The platform debut comes to life through a video set to the iconic Willie Nelson’s “On the Road Again,” featuring raw, authentic footage of real riders and the joy of the RIDE. The visual spotlights the true spirit of the open road and the culture that exists around it, a community Harley-Davidson originated and continues to champion. The video will air nationally across broadcast and streaming platforms, along with a comprehensive internal and external integrated campaign. (Web Site) www.harley-davidson.com
Horse Soldier Bourbon Unveils Liberty Edition
Horse Soldier Bourbon, from American Freedom Distillery, has released its Liberty Edition, a 13-Year Kentucky Straight Bourbon created to commemorate the 250th anniversary of the United States and symbolizes enlightenment, resilience and inspiration. Liberty Edition’s arrival marks a defining evolution in the Horse Soldier brand story. With an SRP of $799.00 per 750ml bottle, the limited-edition offering is now nationally available.
With the sale of each bottle of Liberty Edition, Horse Soldier Bourbon will make a donation to the Statue of Liberty & Ellis Island Foundation, supporting the preservation of America’s historic landmarks for generations to come. Limited to just 1,776 bottles, Liberty Edition represents the rare coming together of extended aging, disciplined whiskey-making, and symbolic design. Bottled at 100 proof after 13 years in new American oak, the release marks one of the rarest and most mature expressions in the brand’s portfolio to date.
“The same quiet professionalism that defined our past now defines how we now distill,” said Scott Neil, President. “This release signals that our next chapter is defined by performance. It honors where we’ve come from while marking a new azimuth in our journey. Liberty Edition is about craftsmanship and focus. We approach every release with intention, but this one carries extra meaning in its age, design, and purpose.”
“Each Liberty Edition bottle is formed from bespoke French glass in recognition of the Statue of Liberty’s origin. An antiqued copper label references its historic metalwork, while a radiant gold flame closure crowns the bottle. The presentation elevates Liberty Edition beyond a commemorative release into a collector’s piece intended for both display and enjoyment,” said Elizabeth Pritchard-Koko, Co-Founder and Chief Brand Officer.
Liberty Edition arrives at a pivotal moment for Horse Soldier Bourbon as the company continues developing Horse Soldier Farms, its long-term Kentucky home in Somerset. This soon to be opened state-of-the-art production facility and visitor destination is designed and built to support long-aged whiskey programs and a best-in-class hospitality experience.
The founders saw unique potential in Somerset’s close-knit community and close proximity to Lake Cumberland. The new facility will extend beyond traditional distilling operations, incorporating a restaurant, outdoor event spaces, and nearby access to water, creating a tourism destination that will generate sustained economic impact for the region. The scheduled grand opening of Horse Soldier Farms is July 4th, 2026, alongside America’s 250th anniversary. Liberty Edition is now available for sale via a curated selection of on and off-premises retail partners in key Horse Soldier markets. (Web Site) www.horsesoldierbourbon.com
Human Bean Promotes Energy Drinks
The Human Bean recently launched an energizing new drink menu made for epic wins and sunny day hangs. The limited-time beverages bring bold flavors, vibrant colors, and refreshment that fuels adventure – whether you’re on a spontaneous road trip, celebrating wins with your crew, or creating picture-perfect moments in the sunshine.
Peach Fling Bright® Energy blend combines juicy white peach with Albanese® peach ring sweetness, powered by Original Bright Energy to keep you going strong. Sweet, electric, and made to play hard, it’s the ultimate pick-me-up for sunny days. Strawberry Fields Lemonade is an all-day sideline sipper. Tart lemonade and juicy strawberry flavor create the ultimate refresher. Icy cold and built for movement – it fuels warmups, timeouts, and victory laps alike. One sip and you’re back in the game. Matcha Berry is a smooth power play of earthy matcha and sweet blueberry flavor, crafted to keep energy steady and focus locked in. This balanced blend delivers a calm boost that goes the distance without the crash. Fresh, vibrant, and effortlessly cool – it’s a winning sip for double-headers, easy mornings, and everything in between.
“This season, thirst-quenching flavors meet eye-catching colors in drinks that look as good as they taste,” said Janie Page, chief marketing officer of The Human Bean. “We’re excited to partner with Albanese to blend their iconic peach rings with our clean-caffeine Bright, making for a fresh and uplifting experience.” (Web Site) www.thehumanbean.com
IONNA Expands EV Charging Network Through Strategic Partnership With Convenience Store Circle K
IONNA, the charging network founded by eight of the world’s top automakers, including BMW, General Motors, Honda, Hyundai, Kia, Mercedes-Benz, Stellantis and Toyota, announced a landmark strategic partnership with leading convenience and mobility brand Circle K to significantly expand access to high-powered EV charging across the United States.
The collaboration is centered around a strategic ambition to expand to more than 350 sites featuring Rechargeries @ Circle K, combining IONNA’s charging technology and driver-first experience with Circle K’s nationwide footprint. IONNA, which will assume operation of sites across Circle K’s existing U.S. charging portfolio, will rapidly convert and upgrade approximately 85 existing Circle K charging sites. Additionally, IONNA will accelerate new deployments at premium, high-traffic Circle K locations where no chargers currently exist. The first Rechargeries @ Circle K will begin serving customers by the end of 2026, followed by additional scale in 2027.
“We are honored that Circle K has recognized IONNA as a leader in the industry and entrusted us to serve their customers with the same care and commitment to excellence that they show now,” said Aaron Wolff, COO of IONNA. “Circle K’s scale, customer focus, and quality of location make them an ideal partner as we rapidly expand high-power charging where drivers already want to stop.”
“At Circle K, our ambition is to make EV charging as easy and convenient as possible for our customers,” said Håkon Stiksrud, VP of Global eMobility at Circle K. “Partnering with IONNA enables us to scale high-power charging quickly at locations drivers already trust-combining fast, reliable charging with a great food and beverage experience. This partnership is an important step in preparing for the future, delivering not just charging, but a complete retail experience that supports our customers on the go.” (Web Site) www.ionna.com
La Creme And The WNBA Debut First-Ever Co-Branded Wine
La Crema and the Women’s National Basketball Association (WNBA) announced the inaugural La Crema WNBA White Wine, a limited-edition release unveiled during the league’s 30th season and in celebration of the WNBA Legacy Trail. Marking a milestone in La Crema’s continued partnership as the league’s official wine partner, the release offers fans a fresh, celebratory way to toast the continued rise and cultural momentum of women’s basketball.
The La Crema WNBA White Wine builds on the partnership between the WNBA and La Crema, which began in 2024. Through the multiyear agreement, La Crema and the WNBA have worked together to elevate fan experiences at signature league events like Draft and All-Star.
“This wine is a celebration of the incredible momentum around women’s basketball and the community that continues to support it,” said Hailey Jackson Hartford Murray, co-proprietor at La Crema. “We’re excited to introduce a bottle that captures the spirit of the league, one rooted in passion, excellence, and the power of women winning together.”
The wine was developed to reflect La Crema’s signature cool-climate style while offering an approachable, celebratory wine for fans gathering to watch this year’s WNBA season. The release will roll out in select markets and through key retail partners ahead of the league’s 2026 tip-off, making it easy for fans to raise a glass to the upcoming season.
“As we celebrate the WNBA’s 30th season and the stories honored through our Legacy Trail, the league continues to expand its impact and cultural presence in engaging and distinctive ways,” said Keri Lenker, WNBA Representative. “This limited-edition wine with La Crema marks an exciting milestone in our continued partnership and gives fans a meaningful way to join in the celebration.”
Designed to capture the bold energy and style of women’s basketball, the bottle’s label was created by Esther Wallace, founder of Playa Society, the influential sports lifestyle brand known for its storytelling at the intersection of fashion, culture, and women’s athletics. The label is inspired by Playa Society’s collaborative project with La Crema for its “Cheers to Women Winning” capsule collection, which underscored the achievements of women in sports and debuted around AT&T WNBA All-Star 2025 festivities. As part of the launch, La Crema and the WNBA will spotlight the wine across fan events, retail activations, and digital storytelling throughout the season. The release continues La Crema’s broader commitment to supporting women’s sports and celebrating the athletes, creators, and fans who are shaping the future of the game. (Web Site) www.LaCrema.com
Marco’s Pizza Spotlights Magnifico Line With $12.99 Offer
Marco’s Pizza, one of the nation’s fastest-growing pizza brands, is encouraging guests to experience the Magnifico difference. Fans of the Magnifico line can enjoy their favorites, with large Magnifico pizzas starting at $12.99 as part of the brand’s Everyday Value promotion. Marco’s Magnifico pizzas start with dough made fresh in store daily, original sauce, and three fresh signature cheeses, then finished the Magnifico way with a garlic-sauced crust and Romesan sprinkle all over to deliver a premium pizza experience.
“As guests continue to seek out more flavor and variety, the Magnifico lineup brings together the quality ingredients and careful craftsmanship that define Marco’s Pizza,” said Marta DeAguiar, Vice President, Brand and Field Marketing. “It’s about delivering a pizza experience that provides the kind of bold satisfaction that keeps people coming back.” (Web Site) www.marcos.com
Mr Gatti’s Pizza Introduces Hot Honey For A Limited Time Offer
Mr Gatti’s Pizza, the fast-growing pizza and family entertainment brand, is turning up the heat with its new Hot Honey Trio, a limited-time offer.
The Hot Honey Trio features three craveable menu items made with Mike’s Hot Honey sauce, known for its blend of high-quality honey and chili peppers. The result is a balanced sweet-heat flavor profile that brings a bold twist to fan favorites. Guests can choose from Hot Honey Pepperoni Pizza, Hot Honey Pepperoni Sticks or Hot Honey Wings. Each crafted to deliver a savory combination of sweetness and spice.
“Hot honey has become one of the most exciting flavor trends in food right now, and we wanted to bring that sweet heat to some of our most popular menu items,” said Travis Smith, executive vice president of Mr Gatti’s Pizza. “The Hot Honey Trio gives guests three different ways to enjoy that bold flavor combination, whether they are craving pizza, wings or something perfect for sharing. It is a fun new twist we think our guests will really love.”
The Hot Honey Pepperoni Pizza tops a classic pie with zesty pepperoni, provolone cheese and Mike’s Hot Honey sauce, elevating a traditional favorite with a sweet-heat finish. The Hot Honey Pepperoni Sticks are designed for sharing. Melted provolone cheese, tangy pizza sauce and fresh pepperoni slices are drizzled with Mike’s Hot Honey and baked to perfection. Each order is sliced into shareable sticks and served with a side of Mr Gatti’s famous ranch dressing for dipping. For wing lovers, the Hot Honey Wings feature juicy wings glazed in Mike’s Hot Honey sauce, delivering a savory-sweet and tangy kick. The wings pair perfectly with a side of the brand’s signature ranch dressing for a flavorful spin on a classic. The limited-time menu is available for dine-in, carryout and delivery at participating locations while supplies last. With more than 230 locations open or in development across Texas and the Southeastern United States, Mr Gatti’s continues to expand its family-focused brand while serving pizza, wings and shareable favorites at an everyday value. (Web Site) www.gattispizzafranchise.com
Natural Grocers® Expands Private-Label Brand With Regenerative Organic Certified® Pasture-Raised Eggs
Natural Grocers®, the nation’s largest family-operated natural and organic grocery retailer, is introducing Natural Grocers® Brand Regenerative Organic Certified® Pasture-Raised Eggs, a new private-label offering that reflects the company’s longstanding commitment to supporting regenerative agriculture, humane animal care, and small family farmers.
The new eggs are Regenerative Organic Certified®, meeting industry-leading standards for soil health, animal welfare, and farmworker fairness. They are also Certified Humane® Raised & Handled and come from pasture-raised hens that live outdoors and engage in natural behaviors, including foraging and roaming on open land.
“The Regenerative Organic Certification sets a rigorous bar for how food is grown and produced, and we’re proud to bring that level of integrity to our private-label eggs,” said Raquel Isely, vice president of marketing at Natural Grocers. “By working with farmers who follow regenerative practices, we’re supporting healthier soil, better animal welfare, and a more resilient food system, while delivering the quality our customers expect.” (Web Site) www.naturalgrocers.com
NESTLÉ® TOLL HOUSE® Expands Its Shape Platform With New Soccer-Themed Chocolatey Morsels And Cookie Dough
NESTLÉ® TOLL HOUSE® is making it easy to celebrate a summer of soccer with two new limited-edition treats designed to bring fans and baking enthusiasts alike together. New NESTLÉ® TOLL HOUSE® Milk Chocolatey Flavored Soccer Ball Morsels and NESTLÉ® TOLL HOUSE® Chocolate Chip Cookie Dough with Soccer Ball Morsels are the perfect way to create delicious traditions and shareable moments from kickoff to the final whistle.
Building on the success of its football-shaped morsels, this soccer-themed duo is the newest addition to the brand’s morsel shapes that bring magic to every bite. The NESTLÉ® TOLL HOUSE® Milk Chocolatey Flavored Soccer Ball Morsels are fun, soccer ball-shaped morsels that hold their signature shape even when baked, making them perfect for decorating soccer-themed cupcakes, cookies, or game day desserts. Ready-to-bake NESTLÉ® TOLL HOUSE® Chocolate Chip Cookie Dough with Soccer Ball Morsels offer a fresh take on the original chocolate chip cookie, now featuring white candy soccer ball-shaped morsels, for a celebratory, sporty treat. To make every match (and batch!) more spirited, fans can press NESTLÉ® TOLL HOUSE® Milk Chocolatey Flavored Soccer Ball Morsels into cookies or add team-colored sprinkles to the NESTLÉ® TOLL HOUSE® Chocolate Chip Cookie Dough with Soccer Ball Morsels.
“At NESTLÉ® TOLL HOUSE®, our focus is building baking traditions that fit the culture of the moment, creating meaningful, memorable food experiences that meet people where life and celebration are happening,” said Kate Boeding, Sr. Director of Marketing at Nestlé Toll House. “Soccer is one of those moments. It’s a time of passion and shared celebration, and we’re giving fans a new way to bring the spirit of the game right into their kitchens with new NESTLÉ® TOLL HOUSE® Milk Chocolatey Flavored Soccer Ball Morsels and NESTLÉ® TOLL HOUSE® Chocolate Chip Cookie Dough with Soccer Ball Morsels.” (Web Site) wwww.nestle.com
Pabst Blue Ribbon And Grillo’s Pickles Debut New Pickle Beer
Pabst Blue Ribbon and Grillo’s Pickles have joined forces to drop a limited-edition PBR x Grillo’s Pickle Beer, transitioning Grillo’s classic pickle from a garnish to the main event. Clocking in at 4.7% ABV, this grab it while you can collaboration delivers a bright, tangy profile that balances the maltiness of PBR’s classic lager with the crisp, dill-forward punch that tastes unmistakably Grillo’s. It’s an easy-drinking, sessionable and refreshing brew that serves as the ultimate sidekick for the summer nights ahead, from the backyard to the beach.
” I don’t think the founder of Pabst saw this one coming. But somewhere along the line, someone put a pickle in a beer and never looked back,” said Rachel Keeton, Pabst Sr. Brand Director. “We’re taking that ritual and making it official with Grillo’s. It’s exactly as good as it sounds.”
“We’ve been working on this collab for quite some time, and we’re pumped to see it come to life,” said Mark Luker, Grillo’s Chief Commercial Officer. “PBR has been a great partner, and this collaboration delivers a crisp, refreshing blend of both brands. We’re excited for beer and pickle lovers to try it!” (Web Site) www.GrillosPickles.com
Panera Bread Launches Its Latest All-New Salad Stuffers
Panera Bread, famous for its iconic soup bread bowl, is launching its freshest menu innovation: Salad Stuffers, a bread bowl for your salad. Made with an all-new Italian Stuffer Roll deliciously filled with premium salad ingredients, Salad Stuffers transform Panera’s signature salads into an entirely new eating experience that gives you the perfect bite, every time.
Guests can make any salad on the menu a Stuffer, from classics like the Green Goddess Cobb Salad with Chicken or Caesar Salad to two bold, chef-crafted options created specifically for this new innovation, available at participating cafes: Steakhouse Salad Stuffer: Crisp romaine and arugula tossed in Panera’s new Farmhouse Ranch dressing made with buttermilk, with tender, marinated sliced steak, applewood smoked bacon, gorgonzola, pickled red onions, grape tomato and crispy frizzled onions, all in its soft, Italian Stuffer Roll. Santa Fe Salad Stuffer: Crisp romaine tossed in ranch dressing, with grilled chicken, bold taco seasoning, roasted corn, feta, zesty sweet peppers, pickled red onion, fresh cilantro and blue corn tortilla strips, all in its soft, Italian Stuffer Roll.
“We’re thrilled to bring this innovative menu category nationwide – our guests who tested Salad Stuffers couldn’t get enough of our new Italian Stuffer Roll paired with new, bold salad flavors,” said Mark Shambura, Chief Marketing Officer, Panera Bread. “Just like soup in our bread bowl is the perfect match, Salad Stuffers bring salad and bread together in a way that is sure to be the next icon on the Panera menu.” (Web Site) www.panerabread.com
Penn Station East Coast Subs Promotes New Hot Honey Chicken & Crispy Onion Sub Featuring Mike’s Hot Honey®
Penn Station East Coast Subs, the fast-casual sandwich franchise beloved for its grilled-to-order subs, fresh-cut fries, and hand-squeezed lemonade, is turning up the heat this spring with the launch of its newest limited-time offering: the Hot Honey Chicken & Crispy Onion sub.
The crave-worthy sub features Penn Station’s fresh-off-the-grill chicken and melted provolone cheese, layered with crispy onions, and finished with a drizzle of Mike’s Hot Honey®, a unique blend of honey infused with chili peppers that delivers the perfect balance of sweet and heat.
“We’re always looking for ways to bring exciting, high-quality flavor combinations to our guests,” said Craig Dunaway, COO of Penn Station East Coast Subs. “Our new Hot Honey Chicken and Crispy Onion sub brings forward a trending flavor profile that we know our customers are going to love.”
Mike’s Hot Honey® has become a go-to ingredient in kitchens and restaurants nationwide, known for its ability to elevate both classic and modern meals with a touch of sweet heat. Paired with Penn Station’s signature grilled chicken and topped with melted provolone cheese and crispy onions, the sandwich creates a flavor-forward experience that is at once bold, savory, and brings the perfect amount of heat. (Web Site) www.penn-station.com
Playa Bowls Launches Protein Clouds, A Heavenly High-Protein Superfood Smoothie And Bowl Line
Playa Bowls is continuing its leadership in functional wellness with the launch of Protein Clouds, a new line of smoothies and bowls that bring together high-quality protein with superfoods, whole fruits, and nutrient-dense ingredients to meet growing demand for high-protein, functional solutions. Featuring antioxidant-rich acai and blue spirulina, alongside whole fruits and USDA organic coconut milk with MCTs and B12, the Protein Clouds smoothies and bowls deliver next-level flavor with protein, fiber, antioxidants, and a host of functional benefits to support sustained energy, recovery, and everyday wellness.
The 16 oz. Protein Clouds smoothies were specifically designed with GLP-1 users in mind, offering a smaller portion with 16 to 17 grams of protein, fiber-rich ingredients, antioxidants, and as few as 330 calories. Crafted as a balanced, nutrient-dense option, they deliver a satisfying experience with vibrant flavors and a visually appealing presentation that feels as good as it looks. With 20 oz. smoothies delivering 30 grams or more of protein and bowls offering a high-protein option, these Protein Clouds items are designed for those seeking more substantial choices throughout the day. Built to fuel active routines, they fit seamlessly into post-workout recovery, as an on-the-go meal, or as a satisfying pick-me-up to help meet protein goals.
“With any menu innovation, we focus on creating items that deliver across every dimension, from nutritional benefits and ingredient quality to taste and visual appeal,” said Danielle DeAngelo, director of research and development at Playa Bowls. “These Protein Clouds offerings go beyond a traditional protein powder add-on by combining high-quality protein options with superfoods, whole fruits, and thoughtfully selected ingredients that support both function and flavor.” (Web Site) www.playabowls.com
Popeyes® Partners With ONE PIECE For An Epic Anime-Inspired Menu
Popeyes® is bringing the spirit of adventure to fans nationwide with the launch of its first ever anime collaboration, Popeyes x ONE PIECE, in partnership with the legendary studio Toei Animation. A celebration of the global hit series and pop culture phenomenon ONE PIECE, Popeyes x ONE PIECE launches on April 13 at participating Popeyes restaurants across the US and Canada, and features a limited-time menu that transforms the epic world of ONE PIECE into a craveable dining experience sure to satisfy any anime or Popeyes fan.
Inspired by series’ iconic characters and their larger-than-life journey, this one-of-a-kind ONE PIECE collaboration invites fans to fuel up like a member of the Straw Hat Crew with exclusive menu items and collectible drops designed to spark fandom, sharing, and serious hype. From the world of ONE PIECE, the Popeyes x ONE PIECE menu features a lineup of bold offerings: Luffy Bento Bundle: Two pieces of Popeyes iconic Signature Chicken, creamy Mac & Cheese, a refreshing Gum-Gum Fruit Lemonade, and Chopper’s Cupcake, served together for a truly legendary feast. Luffy Bento Box: Two pieces of Popeyes iconic Signature Chicken paired with creamy Mac & Cheese for an iconic meal. Gum-Gum Fruit Lemonade: A bright, delicious lemonade inspired by the ONE PIECE original fruit. Chopper’s Cupcake: A sweet treat as lovable as the Straw Hats’ resident doctor.
“For ONE PIECE fans, the story is about adventure, loyalty, and going all-in for the things you love. This energy perfectly aligns with Popeyes and comes to life throughout this partnership with Toei Animation. We set out to create a collaboration that brings our bold flavors into the world of ONE PIECE and its anime fandom, the kind of meal you’d want before setting sail for the Grand Line” said Matt Rubin, Chief Marketing Officer at Popeyes. “Inspired by some of our favorite moments from the iconic ONE PIECE franchise, we infused the experience with signature Popeyes flavor. Whether you’re a longtime fan of ONE PIECE and Popeyes or discovering both for the first time, this collaboration is designed to bring that spirit of adventure to life.” (Web Site) www.Popeyes.com
Red Robin Promotes New Towering Double Cheeseburger Sliders Made With King’s Hawaiian® Rolls For A Limited Time
Red Robin is introducing its newest innovation, Towering Double Cheeseburger Sliders. The new menu item delivers an over-the-top dining experience designed for guests to indulge unapologetically. Far from your average slider, Red Robin’s Towering Double Cheeseburger Sliders feature four juicy double beef patties, made from 100% fresh, never frozen hand-cut beef and delivering up to 12 ounces of beef per order, and double cheese on toasted King’s Hawaiian® Rolls, stacked vertically on Red Robin’s iconic tower stand.
Guests looking to experience a new kind of slider can choose between two options: Towering Double Cheeseburger Sliders: Four double beef patty sliders layered with American cheese, onions, ketchup and mustard on King’s Hawaiian® Rolls, served with pickles on the side. Towering Double Bacon Cheeseburger Sliders: Four double beef patty sliders stacked high on King’s Hawaiian® Rolls with hardwood-smoked bacon crumbles, American cheese, onions, ketchup and mustard, served with pickles on the side.
“Some places serve sliders with mini patties and a morsel of cheese, but at Red Robin, we are redefining sliders,” said Brian Sullivan, executive chef and vice president of Culinary & Beverage Innovation of Red Robin. “Our sliders are bigger, juicier and unmistakably different, featuring double beef patties, double cheese and fan-favorite King’s Hawaiian® Rolls, served stacked on our iconic tower. It’s a bold new slider experience that’s turning heads and making guests say, ‘Wait, I want that!'”
“At King’s Hawaiian, we’re passionate about bringing people together through irresistible recipes,” said Raouf Moussa, chief marketing officer of King’s Hawaiian. “We’re excited to pair our famous Sweet Rolls with Red Robin’s Towering Sliders. This collaboration brings together Red Robin’s iconic burgers and our fan-favorite rolls to create a truly memorable burger experience.” (Web Site) www.redrobin.com
New Reese’s Marshmallow Cup Joins Returning Fan?favorite Reese’s Strawberry PB&J, Delivering A Nostalgic Take On Lunchtime
The Reese’s brand is reviving iconic flavors that made childhood lunches memorable for its newest flavor mashup. Inspired by PB&J as well as marshmallow sandwiches of the past, Reese’s is introducing the new Reese’s Marshmallow Cup and bringing back the fan-favorite Reese’s Strawberry PB&J Cup, as limited-time offerings.
The flavors offer a playful, elevated take on classic combinations with a distinctly Reese’s-style twist. The launch comes in response to strong consumer interest, with Reese’s Strawberry PB&J returning to shelves by popular demand and Reese’s Marshmallow debuting as one of the brand’s most requested flavors on social media. Both flavors are now available nationwide for a limited time and are offered in Standard Big Cups, King Big Cups and Snack Size Bag sizes.
“Somewhere between childhood and adulthood, lunch lost its magic,” said Melissa Blette, Senior Brand Manager, Reese’s. “Reese’s is here to shake things up and bring the fun back with a bold, signature combination that is unmistakably Reese’s. We took flavors people grew up loving and combined them with our iconic peanut butter cup, because if you’re going to do lunch, you might as well do it the Reese’s way.” (Web Site) www.thehersheycompany.com
Iconic Candy Expands Retro Sours At Target Available For Limited Time Only
Iconic Candy, the fast-growing nostalgia-driven confectionery company known for bringing back fan-favorite classics, has expanded its Retro Sours lineup at Target with four fan-requested flavors, Watermelon, Passionfruit, Raspberry, and Mango, available for a limited five-week run. Driven by overwhelming consumer demand, this latest drop reflects what fans have been asking for: more flavors, more variety, and more ways to experience Retro Sours at retail.
“We’ve been hearing it nonstop-customers have been begging for more Retro Sours flavors at Target,” said Kim Wiesen, Co-Founder of Iconic Candy. “So we gave it to them. This expansion is directly driven by our fans and what they want to see on shelves.” “We’re creating moments, not just products,” Wiesen added. “If you see them in-store, grab them-because once they’re gone, they’re gone.” (Web Site) wwww.iconiccandy.com
SALT LIFE Brand Ready-to-Drink Cocktails Expands Distribution Across Publix Liquors
The SALT LIFE brand’s premium ready-to-drink cocktail line, crafted in partnership with LUGO’S Craft Spirits, is officially available now at Publix Liquors locations. Salt Life Rum Cocktails, the premium bottled cocktail line crafted with LUGO’S Craft Pitorro Rum hits shelves statewide at Publix Liquors. LUGO’S Craft Pitorro Rum is a high-quality handcrafted rum known for its distinctive full-bodied profile and smooth finish that sets it apart from traditional rums. These cocktails are non-carbonated and contain no high fructose corn syrup, only real cane sugar. They are presented in a premium, ready-to-pour format designed for gatherings on and around the water. Available flavors include: Guava & Passion Fruit and Orange & Mango.
“We’re thrilled to finally enter the ready-to-drink cocktail industry,” said Christian Lugo, Master Distiller at LUGO’S. “Our exceptional LUGO’S Craft Pitorro rum elevates every cocktail, and together with SALT LIFE, we’re setting a new standard for premium ready-to-drink cocktails.”
“This launch represents exactly where the SALT LIFE brand is headed,” said Ryan Sainsott, President of SALT LIFE and SVP at Iconix International. “We are expanding beyond apparel and into premium lifestyle categories that authentically reflect how our community lives, on the boat, at the beach, by the pool, and entertaining at home. Partnering with LUGO’S allows us to bring a differentiated, high quality spirit to market in a way that feels true to our coastal DNA.”
With expanded placement across Publix locations, the SALT LIFE Rum Cocktails line is positioned for strong retail visibility throughout Florida and key coastal markets. The brand’s go-to-market strategy includes: In-store tastings and sampling, Retail displays and launch promotions, Paid and organic social support, Influencer seeding and PR amplification and Community and coastal event activations. (Web Site) www.saltlife.com
Seventh Generation Partners With Keke Palmer For ‘Don’t Do Extra Campaign’
Seventh Generation, a leader in bio-based cleaning products, has unveiled a new brand campaign, entitled Don’t Do Extra. The launch, with the help of actress, singer, podcaster and television host Keke Palmer as product spokesperson, underscores Seventh Generation’s commitment to delivering the clean you need, without any extra ingredients like dyes and artificial fragrances. Each asset showcases how Seventh Generation’s bio-based dish liquid delivers an effortless, lasting clean consumers can trust, so they can get back to enjoying life lived extra, from the gym to the pool and everything in between.
“We’re absolutely thrilled to be partnering with Keke Palmer to redefine what clean means in our Don’t Do Extra campaign,” said Kathleen O’Brien, Chief Executive Officer, Seventh Generation. “In addition to being a multi-talented powerhouse, Keke is an online icon who always keeps it real with her vivacious energy and humor. She’s the perfect person to show consumers how you can be extra in life, without doing extra with your cleaning products.”
The campaign’s hero film features Keke Palmer in her extra element: in full glam, on the treadmill, to the vibration plate, to sunbathing by the pool. Cut to dishwashing. Keke shows off the power of Seventh Generation, so she can clean her dishes with ease, without leaving anything extra behind, and then get back to – in her words – “literally anything else!” Developed in partnership with strategy-driven creative agency Artemis Ward, the brand campaign is rooted in social-first content including a hero film, behind the scenes interview footage and other engaging clips that will be released across social and digital platforms. (Web Site) www.seventhgeneration.com
Smashburger® Unveils New Limited Time Offerings
Smashburger®, the fast-casual restaurant company that popularized smashed burgers, recently unveiled a limited-time menu with vibrant flavors and eye-catching color in every bite.
Smashburger’s new offerings are available at participating locations nationwide and include: Avocado Bacon Ranch Stack Smash: Certified Angus Beef, American cheese, layers of stacked applewood smoked bacon, lettuce, tomato, fresh-sliced avocado, and ranch dressing on a butter-toasted bun. Green Goddess Bacon Stack Smash: Certified Angus Beef, American cheese, layers of stacked applewood smoked bacon, organic arugula, tomato, fresh-sliced avocado, and green goddess dressing on a butter-toasted bun. Jalapeno Crema Smash: Certified Angus Beef, Pepperjack cheese, grilled jalapeños, and Mexican crema on a butter-toasted bun. Egg Truffle Mushroom Smash: Certified Angus Beef, Swiss cheese, grilled mushrooms, fried egg, organic arugula, and truffle mayo on a butter-toasted bun. Mexicali Big Dog: Quarter pound 100% Angus beef hot dog, cheddar cheese sauce, grilled jalapeños, chopped bacon, crispy fried onions, fresh avocado, and Mexican crema on a butter-toasted Big Dog roll. Avocado Arugula Green Goddess Salad: Organic arugula and leaf lettuce topped with fresh-sliced avocado, egg, chopped bacon, shredded cheddar cheese, diced tomatoes, and red onion. Served with green goddess dressing.
“Our Spring lineup is more than a seasonal refresh. It’s a demonstration of the bold, flavor?forward future we’re building as a brand,” said Jim Sullivan, CEO of Smashburger. “Taste has always been at the core of our identity and our competitive edge, and this season we’re leaning into that strength. With flavorful ingredients, elevated builds, and uncompromising quality in every bite, we’re welcoming Spring in a way only Smashburger can, and giving guests even more to love.” (Web Site) www.smashburger.com
New Meal Ready Cuts From Smithfield® Deliver Bold Flavor In Minutes With No Prep Required
Smithfield is redefining mealtime with the launch of Smithfield Meal Ready Cuts, a first-of-its-kind lineup of pre-cut, pre-marinated fresh pork designed to deliver bold, globally inspired meals in under 20 minutes. With no preparation, marinating or chopping required, the lineup brings restaurant-worthy flavor straight from package to pan.
The new product line features three crave-worthy varieties: Korean BBQ Pork Loin Strips, Carne Asada Pork Loin Strips and Sweet & Smoky BBQ Pork Belly Bites, each crafted to deliver globally inspired flavor with minimal effort. Designed for quick stovetop cooking, air frying or tossing into tacos, rice bowls, salads and wraps, Smithfield Meal Ready Cuts make it easy to turn everyday meals into something worth savoring because a little less effort should still deliver a lot more flavor. Made with premium, fresh pork, each variety offers up to 19 grams of protein per serving, for a convenient, high-protein option for everyday meals. Smithfield Meal Ready Cuts are now available nationwide at major retailers, including Walmart, Kroger, Albertsons and Meijer.
“Consumers want big flavor without all the work,” said Marianne Radley, managing director of marketing for Smithfield Foods. “With Smithfield Meal Ready Cuts, we’ve taken care of the hard part so all that’s left for you to do is cook, serve and enjoy. It’s premium taste without the premium prep.” (Web Site) www.Smithfield.com
Functional Beverage Innovator Swoon Launches Swoon Berry With Magnesium
Compound Solutions, a leading ingredient house supplying clinically studied nutraceutical ingredients, has collaborated with beverage pioneer Swoon to launch SwoonBerry Lemonade with Magnesium. The new functional beverage features Compound Solutions’ Mag41™, known as the Daily Energy Magnesium. SwoonBerry Lemonade with Magnesium is designed as a simple, health-forward replacement for sugary drinks. It’s a sugar-free, non-carbonated magnesium drink that fits the growing demand for functional beverages that deliver benefits without excess sweetness or complexity.
Magnesium is arguably the most important and relied-on mineral in the body. Magnesium supports more than 300 processes tied to energy, mood, muscle, nerve activity and relaxation. This is why magnesium has become such a universal wellness essential, and it’s why Mag41™ is becoming the go-to magnesium in functional beverages. The inclusion of Mag41™ in SwoonBerry Lemonade with Magnesium underscores Compound Solutions’ commitment to helping brands bring approachable, science-backed wellness products to market. As functional hydration and everyday health beverages continue to grow, CSI remains focused on enabling the next wave of innovations. (Web Site) www.compoundsolutions.com
Taco Bell Promotes New Diablo Dusted Crispy Chicken Nuggets
Taco Bell introduces Diablo Dusted Crispy Chicken Nuggets, marking the first-ever transformation of its cult-favorite Diablo Sauce into dust, unlocking a new dimension of flavor that goes beyond a sauce packet. This first-ever sauce-to-dust transformation brings the intensity of Diablo Sauce beyond the sauce packet and directly onto Taco Bell’s Nuggets, proving brand new classics aren’t crowned by playing it safe. Each nugget features premium all-white meat chicken marinated and coated in crunchy tortilla chip breading and a fiery layer of Diablo Dust.
Sauce packets have long been the unsung heroes of Taco Bell fandom, inspiring taste tests and passionate debates. When Diablo Sauce debuted on national menus in May 2015, it quickly earned fan-favorite status. Nearly 11 years later, Taco Bell is reimagining spice in a new format by coating its beloved crispy, tortilla chip-breaded, all-white meat Crispy Chicken Nuggets with a layer of Diablo Dust.
“Diablo Sauce has a cult following, it’s that lingering heat with a hint of lime. Turning that iconic flavor into a dust reimagines how that heat hits,” said Liz Matthews, Taco Bell’s Global Chief Food Innovation Officer. “By coating our nuggets with Diablo Dust, we’re unlocking a new level of intensity and opening the doors for even more creative, dusted flavor experiences with our Crispy Chicken. This is just the beginning!” (Web Site) www.tacobell.com
TKO And FRE Nicotine Pouches Announce Multiyear Partnership Establishing FRE As Official Partner Across Six TKO Properties
TKO Group Holdings announced a comprehensive multiyear partnership with FRE® Nicotine Pouches, a leading pouch brand designed by users for users. The first-of-its-kind collaboration will connect adult nicotine users to custom integrations and experiences across six TKO-affiliated properties, with FRE becoming the Official Nicotine Pouch Partner of UFC, Zuffa Boxing, PBR, and UFC BJJ, as well as IMG-owned World’s Strongest Man and Formula Drift. These properties deliver unparalleled reach into some of the most engaged and passionate adult fan bases in sports.
FRE will partner across premium formats to deliver exclusive fan activations, custom content, and on-site experiences for adult nicotine users. From the UFC Octagon and Zuffa Boxing ring, to the PBR bucking chute and Formula Drift racetrack, FRE will be at the center of the action.
“TKO and FRE share the same values: bold, performance-driven, and built for people who push themselves to compete at the highest level,” said Summer Frein, Chief Growth Officer of Turning Point Brands, owner of FRE. “That alignment is what makes this partnership a natural fit. From Motor Sports to PBR to combat sports, including the UFC, FRE is establishing itself as the brand of choice for adult consumers who want to Own Their Edge.” (Web Site) www.taylorreimerracing.com
Truly Hard Seltzer, Official Hard Seltzer Of U.S. Soccer, Launches Nationwide Search To Rename One American Town: Believe USA
As the biggest soccer tournament ever arrives on U.S. soil this summer, one thing is undeniable: American fans don’t just watch the game, they believe in it. They show up with unmatched energy, stand by their team, and back them through every kick until the final whistle. Now, Truly Hard Seltzer is turning that belief into a destination by launching a nationwide search to find one American town that truly believes U.S. Soccer will win – and give it a new name: Believe, USA.
In the nearly 250 years of American history, no city or town has ever officially carried the name Believe. Until now. Truly will turn the selected community into the official home of U.S. Men’s National Team fandom, showcasing its passion on a national stage throughout the tournament. But that’s not all! Truly is launching a large-scale nationwide campaign to celebrate U.S. Soccer fandom from coast to coast this summer, including: Believe, USA: A nationwide search to rename one American town the official home of USMNT fandom. Drink like a Believer: A nationwide campaign bringing the “believe” energy to fans everywhere – from kickoff through the final whistle. Truly Hard Seltzer Collectible Cans: A collectible series of 12 limited-edition cans celebrating all 11 cities going big for soccer this summer and the host country, available nationwide while supplies last. Truly Hard Seltzer Star Squad Pack: A brand-new limited-edition variety pack created in partnership with U.S. Soccer, available across the country now through the tournament.
For one hometown, belief won’t just be felt – it will be official. Truly is launching a nationwide search to find the one American town whose faith in U.S. Soccer runs deepest and rename it Believe, USA. And once they do, Truly and U.S. Soccer are moving in, popping up with a larger-than-life welcome sign, branded lamp posts down Main Street, a ribbon-cutting ceremony with a U.S. Soccer legend named honorary Mayor, and creating the Truly Believe Bar as the official U.S. Soccer party hub all tournament long.
Any U.S. Soccer fan in America can nominate – from die-hard fans who never miss a match to the locals who bring their whole town together for game day. If you believe your town deserves to be named Believe, USA, head to TrulyBelieveUSA.com now through April 26 and tell them why. The fan behind the winning nomination will earn the title of “First Fan of Believe, USA” by Truly Hard Seltzer. The winning town will be announced in May, with the full transformation unveiled ahead of tournament kickoff in June 2026. Nominations are open to legal U.S. residents 21+.
“Truly has been the Official Hard Seltzer of U.S. Soccer since 2022, and this tournament is the moment we’ve been building toward,” said Matt Withington, Truly’s senior director of marketing. “Truly is made to bring people together – whether you’re watching games at home with friends, raising a can after a big goal, or chanting for the USMNT with fellow fans at the bar. This summer, Truly is celebrating the unmatched energy, joy, and belief that only soccer can create.” (Web Site) www.bostonbeer.com
ViBE Twisted Sips And Minor League Baseball Team Up In Official Sponsorship
ViBE Twisted Sips announced its new partnership with Minor League Baseball (MiLB) as the official wine sponsor for the upcoming season. This exciting collaboration marks a significant milestone as ViBE aligns its vibrant brand with the dynamic and energetic spirit of Minor League Baseball.
ViBE Twisted Sips is a ready to drink brand that comes in a Tetra Pak known for its fun and innovative flavors like Blue Raspberry Lemonade, Strawberry Limeade, Fruit Punch, and Watermelon Limeade. ViBE has built a strong appeal among Gen Z consumers of legal drinking age and will bring its signature style to over 100 MiLB teams in the U.S., connecting with MiLB’s dedicated fan base of over 32 million.
“We are incredibly excited to partner with Minor League Baseball and bring ViBE Twisted Sips to ballparks across the country,”?said Britt West, Chief Commercial Officer, Gallo Wine & Spirits.?”ViBE is crafted for those who live life with passion and enthusiasm, much like the talented players and devoted fans of MiLB. This partnership allows us to connect with a community that values fun, excitement, and quality experiences, both in stadiums and on screens.”
The MiLB partnership is a centerpiece of ViBE Twisted Sips’ first-ever national brand campaign, “Protect the Vibe!” – created with indie agency Bandits & Friends. The campaign launches with five hero films, including 15-second and 6-second cuts built for digital and social, before expanding into the real world through the MiLB partnership via interactive in-stadium digital OOH, social content, and out-of-home placements across MiLB ballparks nationwide.
“We are thrilled to welcome ViBE Twisted Sips as the official wine sponsor of Minor League Baseball,” said Uzma Rawn Dowler, MLB Chief Marketing Officer & Senior Vice President, Global Corporate Partnerships. “This partnership perfectly aligns with the energy and enthusiasm that our new generation of players and fans bring to the game. We are excited for ViBE to introduce unique content and experiences that will enhance the enjoyment of our games both on and off the field.” (Web Site) www.vibetwistedsips.com
Butterfinger, Baby Ruth & 100 Grand Ice Cream Candy Bars Debut Nationwide
Wells Enterprises and Ferrero North America have partnered to launch Butterfinger® Ice Cream Candy Bars, Baby Ruth® Ice Cream Candy Bars and 100 Grand® Ice Cream Candy Bars nationwide, bringing candy bar texture to real ice cream. These multisensory moments are defining snackability across food culture, social channels, and everyday moments.
Each ice cream bar is built around the signature textural identity that has made its candy counterpart a cultural icon. Butterfinger Ice Cream Candy Bar, Baby Ruth Ice Cream Candy Bar, and 100 Grand Ice Cream Candy Bar are available in the frozen treat aisle at retailers nationwide.
“The ice cream bar category has long been defined by simplicity, including smooth coatings, uniform textures, and straightforward formats,” said Isabella Chia, Chief Marketing Officer at Wells Enterprises. “With Butterfinger, Baby Ruth, and 100 Grand, we didn’t just translate a candy bar into a frozen format. We engineered each bar from the inside out, starting with the texture that made those candies iconic and building up from there with real ice cream and quality ingredients that deliver on every bite.”
“Butterfinger, Baby Ruth, and 100 Grand have built loyal followings for a reason. These are brands with real equity and deeply devoted fans. Bringing them into the freezer aisle wasn’t just a product decision; it was a brand one. We saw an opportunity to meet fans in a new occasion, deepen their connection to brands they already love, and introduce them to a new generation of consumers who are discovering these icons for the first time,” said Catherine Bertrac, Senior Vice President Marketing for Kinder and FMC North America at Ferrero. (Web Site) www.wellsenterprisesinc.com
DG Media Network And QSIC To Introduce AI-Enabled In-Store Audio Network Across Thousands Of Dollar General Stores
Dollar General announced the planned rollout of an enhanced, AI-enabled in-store audio network across approximately 6,000 DG stores in 48 states. Through a new partnership with QSIC, a global in-store audio platform that leverages AI and data intelligence, Dollar General will deliver more relevant, localized and measurable audio experiences to customers while providing brand partners with accountable, data-driven advertising across one of the nation’s most expansive retail footprints. This rollout will double DG’s existing in-store audio presence and significantly increase measurement capabilities at scale, bringing the total number of DG stores with in-store audio capabilities to 12,000 in Q2 2026.
“At DG Media Network, we’re constantly looking for innovative ways to help brands meaning fully connect with our customers, and by introducing an AI-powered in-store audio network, we’re unlocking an entirely new layer of relevancy and accountability in the shopping experience,” said Austin Leonard, vice president and general manager of DG Media Network. “This platform allows us to deliver localized, real-time messaging at scale across the thousands of communities we serve -especially in underserved and often overlooked rural areas. It’s a powerful way to create value for our brand partners while enhancing the in-store experience for the millions of customers who rely on Dollar General every day through more relevant, contextual messaging designed to add value,not noise, to their shopping trip.”
“We’re thrilled to partner with Dollar General as they enhance their store experience and expand their in-store retail media capabilities,” said Matt Elsley, Co-founder and CEO of QSIC. “Dollar General’s unparalleled store base and deep reach into communities across the country make it an incredibly powerful opportunity for brands. With retail seeing approximately 85% of sales occurring in-store, physical locations remain the most valuable media channel. Our platform unlocks new value through intelligent automation, verified delivery and performance data that connects marketing investment to real-world results.” (Web Site) www.dollargeneral.com
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