Aritzia Opens Flatiron Flagship On Fifth Avenue In NYC
Aritzia has opened its Flatiron Flagship on Fifth Avenue in NYC. Aritzia is an innovative design house and fashion boutique that develops its own brands, treating each as an independent label with its own distinct aesthetic.
This third NYC flagship is the crème de la crème of Everyday Luxury™. Consumers can shop beautifully made clothes and experience Aritzia signatures like exceptional service and personalized styling advice. All within an inspiring boutique space with bespoke artwork, curated playlists and 20th century-inspired European furniture. Each boutique is conceptualized to be an inspiring space for everyone who loves – and will love – Aritzia. Its architects and designers create a bespoke mix of local influences, natural materials, custom furniture and art: think well-lit fitting rooms, extra-large mirrors and a cozy lounge area where customers can make themself at home. (Web Site) www.aritzia.com
Huckberry’s Second Retail Store Opens On Armitage Avenue In Chicago
When Huckberry opened its first brick-and-mortar shop in Georgetown, the idea was simple: create a physical space that feels like the Huckberry site come to life-part member’s only clubhouse, part gear garage, part neighborhood hang. With Georgetown, the canvas was Rothko-sized at 4,600 sq. ft. with 20-foot ceilings.
The new Huckberry Chicago store at a more intimate 2,200-ish sq. ft., sits on Armitage Avenue-tree-lined brownstones, mom-and-pop storefronts, corner bars, bakeries, and the steady hum of the L rolling overhead. “It just feels like a neighborhood,” CEO Andy says. “You can walk to Wrigley. You can grab dinner on the block. It’s not over-commercialized-it’s a place we actually want to hang out.”
Inside the store, Chicago’s cultural DNA is everywhere-nods to Second City, Chris Farley, and the Blackhawks hang alongside vintage Bulls posters and subtle Lollapalooza references. On one wall, a cluster of framed “High Prairie” icons celebrates the city’s legends; on another, a photo from the Green Mill jazz room pays homage to the late-night rhythm that runs through the city’s veins. The biggest shift from store one to store two wasn’t design-it was mindset. Hospitality is baked into every corner of the Chicago store: coffee, beer, sparkling water, local recommendations if you’re visiting, and a staff trained to make sure people feel taken care of. (Web Site) www.huckberry.com
Joe V’s Smart Shop Opens Location In Irving, Texas
Continuing its expansion in the DFW Metroplex, Joe V’s Smart Shop officially opened its first store in Irving, making it the brand’s third store in North Texas and the 14th location in the state. The 58,000-square-foot store offers the high-quality, fresh products H-E-B is known for at even lower prices with an assortment that’s uniquely curated for the surrounding community.
Joe V’s Smart Shop is an innovative price format focused on offering the best prices for the freshest, highest-quality products such as fresh produce, in-store cut meats, tortillas and breads made in store, and sushi made daily. Part of the H-E-B family of brands, Joe V’s Smart Shop uses innovative ways to reduce costs throughout its operations and passes those savings on to its customers, also fondly known as Smart Shoppers. (Web Site) www.joevsmartshop.com
The North Face Opens New Fifth Avenue Flagship Store In Manhattan
The North Face, the world’s leading outdoor brand, has opened its new flagship store at 511 Fifth Avenue in Manhattan. The two-story, 21,000 square-foot retail destination is the brand’s largest globally and introduces an innovative store concept that transforms the traditional shopping experience into an explorer’s journey. The North Face is reimagining its retail footprint, transforming the store into an immersive experience centered around outdoor exploration. As consumer expectations evolve, the space bridges the physical and digital worlds, sparking discovery, deepening connections, and cementing its role in culture.
The new flagship store merges material precision with textures of the natural world, and is anchored by the concept of “above and below the treeline” designed to inspire exploration and discovery through a non-linear layout that mirrors the natural terrain of outdoor adventures. At the heart of the store, a dramatic 2½-story LED screen wrapping the wall and ceiling serves as an immersive canvas that transports visitors to the edges of the earth. The centerpiece brings expeditions to life through athlete-captured content, including the inaugural “Expedition Style Approach” film-directed and shot by accomplished climber, filmmaker, and The North Face athlete Renan Ozturk on location amid Iceland’s glaciers.
The multi-level space brings nature into the heart of New York City, immersing consumers in The North Face experience. Ground Floor: Welcomes visitors into a “below the treeline: environment, featuring walls clad in faceted gray cork panels etched with climbing topos – diagrammed routes of significant climbing history. Throughout the space, tent textile volumes constructed from The North Face’s iconic tent materials create glowing, lantern-like installations, each revealing the brand’s most innovative products and archival pieces. Second Floor transitions to an “above the treeline” aesthetic with lighter finishes an exposed aggregate terrazzo that evoke alpine terrain. Experiential cairns with stone bases showcase product innovations, while a dedicated fitting room lounge celebrates. Showcasing The North Face’s Athlete Tested, Expedition Proven™ products, the flagship store features a dedicated space for the premium Summit Series line. Here, best-in-class outerwear is displayed alongside equipment and the inspiring stories of the world’s top alpine athletes.
“Pushing the boundaries of how people experience the outdoors is core to our ethos at The North Face, and our Fifth Avenue flagship is a powerful example of where we are headed as a hub for exploration” said Dennis Seydel, Chief Marketing Officer, The North Face. “From marketing to retail, and now our newly launched Power of Nature platform, we are creating immersive experiences that spark emotion, celebrate heritage, and bring the spirit of outdoor adventure right into the heart of Manhattan.” (Web Site) www.thenorthface.com
OLIVE YOUNG Apgujeong Rodeo Branch Set To Open In L.A. In May 2026
South Korea’s leading beauty and wellness retailer OLIVE YOUNG plans to open its first two U.S. stores in Pasadena and Westfield Century City, California, in May 2026, marking the brand’s official entry into the U.S. retail market. The company plans to open additional locations across California throughout 2026, with further expansion to follow. OLIVE YOUNG’s U.S. stores will offer an immersive K-Beauty showcase, bringing together the best of Korean skincare, makeup, haircare, wellness, and lifestyle trends in one destination.
Drawing on OLIVE YOUNG’s unmatched merchandising expertise and retail innovation, the stores will feature a curated selection ranging from popular skincare brands to the newest trend-driven wellness products. To help U.S. consumers discover products that suit their needs, each store will be equipped with AI-powered beauty devices-OLIVE YOUNG’s signature service in Korea that combines advanced diagnostics with personalized recommendations. OLIVE YOUNG aims to introduce a new standard of beauty shopping for U.S. customers. OLIVE YOUNG has already completed discussions with over 400 beauty and wellness brands, ensuring a diverse product assortment for the U.S. launch. The retailer will continue expanding its offerings to include both Korean and local U.S. brands. Ultimately, the company aims to create a seamless omnichannel experience by connecting its U.S. stores with a dedicated e-commerce platform designed for the U.S. market. (Web Site) www.oliveyoung.com
Primark Opens New Dolphin Mall Store
Primark, the international retailer offering quality fashion at value prices, has opened its store at Dolphin Mall in Miami, Fla. This marks Primark’s entrance into the Miami retail market and further strengthens the brand’s growing presence across Florida, where it currently operates stores at Sawgrass Mills, Sunrise and The Florida Mall, Orlando, with two additional locations slated to open in 2026 at Brandon Exchange, Brandon and Vineland Premium Outlets, Orlando. Beyond Florida, Primark is continuing its brand expansion momentum with the recent announcement of three new store openings across Illinois and Texas to close out 2025.
Located in Miami’s largest outlet destination and spanning more than 33,700 square feet, the new store will introduce Miami and local Sweetwater shoppers to Primark’s signature mix of on-trend fashion, everyday essentials, stylish homeware, and beauty favorites for the whole family — all at the unbeatable prices the brand is known for.
“We’re pleased to continue making strides in expanding our presence across Florida, following our successful openings in Sunrise and Orlando,” said Kevin Tulip, President of Primark US. “We can’t wait to enter the Miami market to bring that same ‘Primania’ excitement to more Floridians during the height of the holiday season.” (Web Site) www.primark.com
RH Unveils RH Detroit
RH has opened RH Detroit, The Gallery in Birmingham, an immersive retail experience spanning four levels and 60,000 square feet, blurring the lines between residential and retail, indoors and outdoors, home and hospitality. (Web Site) www.RH.com
Staples Canada Opens New Brand-Defining Store With Enhanced Retail Experience And Product Assortment
Staples Canada, The Working and Learning Company, is redefining its retail experience with the opening of a new, brand-defining store in Burlington, Ontario that brings the company’s EASY promise to life through innovative merchandising, expanded product categories, and new shopping experiences. The location introduces the company’s first-ever Seasonal department, showcases hundreds of new products, and offers an enhanced service offering to better serve customers. The store is also bullfrogpowered with 100% renewable energy from Ranney Falls, Ontario.
“This new store was designed with our customers at the heart of every decision,” said Brian McDougall, Chief Retail Officer, Staples Canada. “We’ve created a shopping experience that’s more intuitive, more engaging, and more aligned with how Canadians actually work and learn today. After more than 30 years serving this community, we’re proud to deliver a store that meets the needs of our customer base in Burlington and sets the standard for what’s next in retail – where expert guidance, seamless service, and curated solutions come together to make life easier for our customers.”
At this new Burlington location, every enhancement was designed to make shopping easier, more inspiring and more relevant to Canadians, which include: Seasonal Assortment: Introducing a dedicated Seasonal section that will change throughout the year to reflect seasonal moments and customer needs, opening with a curated holiday collection. Hundreds of New Products: From expanded travel solutions to emerging tech and enhanced office essentials, the product assortment is thoughtfully chosen to support how Canadians work and learn today. Simplified Store Layout: A redesigned cash line and intuitive product groupings bring complete solutions together, so customers can spend less time searching and more time discovering what they need, all in one place. Staples Kids Learn and Play: Carefully curated educational toys supporting four developmental pillars for children, with the best brands and latest products for every season and age group. Technology Excellence: An expanded tech experience featuring audio, smart home, office solutions, computers, networking, and video conferencing. With emerging categories like Meta Quest, reMarkable, and gaming, customers can explore innovations that make work, play, and connection easier than ever. (Web Site) www.staples.ca
Suitsupply Reintroduces Miami Store With A Bold New Take On The Retail Experience
Suitsupply is reintroducing its Miami store with a bold new take on the retail experience. Now open at Brickell City Centre, the reimagined space brings together a curated showroom feel with the warmth of a personal wardrobe. With over 6,800 square feet, the new layout is designed to inspire ease-from lounge-style seating and clean architectural lines to dedicated consultation tables and fast on-site tailoring.
“Brickell has long been an important market for us,” says Fokke de Jong, Founder & CEO. “This new concept represents a reinvention of how we serve the Miami client-combining thoughtful design with a highly personalized approach to tailoring and style.” (Web Site) www.suitsupply.com
Sweetgreen Makes Its Sacramento Debut With Two New Locations
Sweetgreen, the mission-driven restaurant brand connecting more people to real food, is opening two new restaurants in Sacramento, CA in December. The expansion marks Sweetgreen’s entry into the Sacramento market and continues its nationwide growth.
Sweetgreen is introducing Sacramento to its chef-driven menu made with fresh, thoughtfully sourced ingredients cooked onsite daily. Guests will enjoy fan favorites such as the Harvest Bowl, Crispy Rice Bowl and Miso Glazed Salmon, along with seasonal offerings including the Garlic Parm Cauli Bowl and Chicken Cauli Plate.
“We’re excited to open our doors in Sacramento,” said Jonathan Neman, Sweetgreen co-founder and CEO. “Midtown and Fair Oaks are vibrant, welcoming neighborhoods, and we’re looking forward to bringing our fresh, made-from-scratch food to the community as we continue expanding into new markets, including our recent openings in Arizona and Arkansas.” (Web Site) www.sweetgreen.com
AMC Theatres® Launches AMC Popcorn Pass, Giving AMC Stubs Moviegoers Half-Price Large Popcorn
AMC Theatres®, the largest theatrical exhibitor in the United States and the world, has launched the AMC Popcorn Pass, a new annual benefit that lets AMC Stubs members enjoy 50% off a large AMC Perfectly Popcorn™ every day, for just $29.99+tax per year. The AMC Popcorn Pass brings added value to one of cinema’s most iconic traditions. With a one-time annual purchase, AMC Stubs® members unlock a daily discount on a large AMC Perfectly Popcorn – complete with the AMC Stubs free refill membership benefit – turning a single purchase into a full year of flavorful savings.
“Popcorn is at the heart of the moviegoing experience, and the AMC Popcorn Pass makes it easier than ever for guests to enjoy the treat they love each time they visit,” said Carrie Trotter, Senior Vice President of Marketing at AMC Theatres. “From families making memories to movie fans who never miss a blockbuster, this new offering delivers incredible value and adds even more enjoyment to every trip to the movies.”
Belk Unveils New Belk Market Concept Stores In Florida And Texas
Belk is debuting Belk Market Concept stores in Frisco, TX and Wesley Chapel, FL, a new store concept for the 136-year-old retailer. The Belk Market locations will combine the best of what Belk customers already love with new brands and styles specific to those stores.
Belk Market locations offer customers the chance to shop a carefully curated assortment of top national and private label brands in a smaller footprint. In addition to customer favorites, Belk Market will feature a mix of unique products and frequent deliveries of new brands and styles tailored for each community. Customers can expect new items across men’s, women’s and kids’ apparel, as well as shoes, handbags, accessories, home décor and fine jewelry.
“We know our customers come to us for the brands and products they trust, and we’re always looking for new ways to match our shoppers’ needs,” said Don Hendricks, CEO at Belk. “At the Belk Market, customers will enjoy an easy-to-shop layout, fresh new merchandise and the value and quality they’ve come to expect from us. We’re thrilled to introduce this new store format to the Frisco and Wesley Chapel communities just in time for the holidays.”
Build-A-Bear x Hello Kitty And Friends Workshop Expands Nationally With New Locations
Build-A-Bear Workshop, the iconic retail experience known for bringing a little more heart to life, and Sanrio®, the global lifestyle brand best known for Hello Kitty®, announced the national expansion of the Build-A-Bear x Hello Kitty and Friends Workshop with new locations set to open at American Dream in East Rutherford, New Jersey, and Mall of America in Bloomington, Minnesota, in early 2026.
The first Build-A-Bear & Hello Kitty and Friends Workshop opened in Los Angeles last year and quickly became a go-to destination for collectors, families, and devoted Sanrio fans. Its strong appeal made it clear that the experience deserved a broader presence, especially in places that draw millions of visitors from around the world. Both American Dream, just outside New York City, and Mall of America, one of the most visited retail and entertainment destinations in the United States, offer the kind of scale and visibility that make them ideal homes for this next phase of growth.
Each Build-A-Bear x Hello Kitty and Friends Workshop immerses guests in the world of Hello Kitty, with signature touches from both brands throughout, including pink shopping bags and aprons, custom Cub Condos, and more. Guests choose their favorite character, take part in the iconic stuffing experience and signature Heart Ceremony, then personalize their new friend with themed outfits, scents, sounds, and accessories inspired by Hello Kitty, Cinnamoroll™, Kuromi™, My Melody™, and the whole crew.
“From the moment we opened in Los Angeles, it was obvious that fans connected with this experience in a meaningful way,” said Chris Hurt, Chief Operating Officer Build-A-Bear Workshop. “Bringing the Build-A-Bear & Hello Kitty and Friends Workshop to American Dream and Mall of America gives us the opportunity to welcome guests from around the world who travel to these iconic destinations throughout the year.”
“This partnership with Build-A-Bear brings our characters to life in a way only the Workshop experience can,” said Jill Koch, SVP of Brand Management and Marketing at Sanrio, Inc. “The success in Los Angeles proved how powerfully fans connect with this hands-on, heart-filled approach, and expanding to American Dream and Mall of America lets us deepen that connection and create unforgettable moments for fans of all ages.”
Lucky Strike Entertainment Opens New Aliso Viejo Location
Lucky Strike Entertainment, one of the world’s premier owner/operators of location-based entertainment, announced the grand opening of its newest venue in Aliso Viejo, California. This opening marks the company’s continued strategic expansion across Southern California and follows the debut of Lucky Strike Beverly Hills and Lucky Strike Ladera Ranch in December 2024.
“We’re proud to open the doors to Lucky Strike Aliso Viejo and bring our signature entertainment experience to South Orange County,” said Thomas Shannon, Founder and CEO of Lucky Strike Entertainment. “This venue exemplifies the energy, innovation, and hospitality at the core of what makes Lucky Strike so special.”
The new venue spans nearly 38,000 square feet and features 35 cutting-edge bowling lanes, an expansive arcade with 60 games and a Prize Vault, along with elevated dining and beverage offerings, all set within Lucky Strike’s signature mix of modern and dynamic design. This new location features glow-in-the-dark bowling lanes and giant high-definition video screens that create a high-energy atmosphere throughout the space. Guests can enjoy chef-inspired menus from our Cheeky Monkey Gastropub, featuring elevated offerings like Mahi-Mahi Tacos, the Chopped Chicken Caesar Wrap, Strawberry Poppy Salad, and the Moroccan Steak Bowl, along with signature craft cocktails from the venue’s upscale bar. The expansive arcade and redemption store provide endless entertainment for guests of all ages, while thoughtfully designed seating areas and attentive VIP service make Lucky Strike Aliso Viejo an ideal destination for birthday parties, weekend outings, corporate events, and social celebrations.
Electrify America And Simon® Collaboration Surpasses 500 Hyper-Fast Chargers
Electrify America, the largest open Hyper-Fast charging network in the U.S., and Simon®, a global leader in retail real estate, celebrate their ongoing collaboration to expand access to electric vehicle (EV) charging at Simon properties in convenient locations. Since Electrify America and Simon’s first joint effort in 2018 at Gulfport Premium Outlets®, the companies have integrated EV charging with premier shopping, dining, and entertainment, giving customers the convenience of a single destination.
“Surpassing 500 Hyper-Fast chargers across 105 stations at Simon properties is a significant milestone,” said Anthony Lambkin, vice president of operations at Electrify America. “By placing Hyper-Fast charging at premier retail destinations, we’re making it easier for EV drivers to charge where life happens while supporting the transition to electric mobility.”
To date, the Electrify America and Simon alliance has delivered: 500+ individual Hyper-Fast chargers across 105 stations, 27 states, and two Canadian provinces; 189+ kilowatt-hours of energy dispensed since launch; and 549+ million EV miles powered since launch.
One of the latest examples of the collaboration’s impact is the large-format charging station with 20 Hyper-Fast chargers at Simon’s Fashion Valley™ in San Diego, California. By expanding access to Hyper-Fast charging at premier retail destinations, Electrify America and Simon provide EV drivers with more opportunities to charge where shopping, dining, and entertainment come together. With Hyper-Fast chargers capable of speeds up to 350 kilowatts (kW), compatible vehicles can charge in as little as 20 minutes, enhancing convenience while supporting the growing adoption of electric vehicles. To make EV charging more seamless for EV drivers, the Electrify America mobile app allows drivers to locate chargers, view pricing, initiate sessions, and monitor progress. All stations also support Plug &Charge technology for compatible vehicles, allowing EV drivers to simply plug in to start a charging session without pulling out a card or phone.
“At Simon, we strive to offer high-value amenities that elevate the shopping experience,” said Daniel Segal, vice president of business development at Simon. “Working with Electrify America allows us to provide visitors the convenience of Hyper-Fast EV charging in locations where they can shop, dine, and recharge all in one visit.”
Barnes & Noble And A24 Announce First-of-Its-Kind In-Store Partnership Nationwide
Barnes & Noble and award-winning entertainment company A24 have launched a brand new partnership that brings the beloved studio’s signature storytelling to life inside key Barnes & Noble locations across America. Starting this November, select stores nationwide will feature a first-of-its-kind A24 Shop experience – an official, custom-designed section curated by A24, with more locations launching in 2026. The space will showcase the brand’s bestsellers along with new products inspired by its award-winning IP, including A24 Books, Blu-rays, Vinyl, collectibles, and exclusive merchandise.
This collaboration marks the first time Barnes & Noble has partnered with a brand on this type of activation on a national scale. A24 fans will now have a dedicated in-person destination at B&N to explore the full range of A24 products. The Barnes & Noble A24 Shop launches nationwide in November 2025 and hosts in-person retail destinations to find official A24 products outside of the brand’s online store.
Muscles, The New Flex: Abbott Launches Two New Ensure® Max Protein Shakes To Support Muscle
With America’s growing focus on wellness and the quality of your years, muscle is emerging as a new metric for aging. That’s why Abbott, a global leader in science-based nutrition, announced two new shakes designed to support muscle health and nutrition goals as part of the Ensure Max Protein line: Ensure Max Protein 42g and Ensure Max Protein 2 in 1 Muscle Support. Ensure Max Protein 42g is designed for active adults pushing their limits. Each bottle offers: 42 grams of complete protein, 23 essential vitamins and minerals to fill nutrition gaps, 2 key electrolytes to support muscle function, 2 grams of sugar and 220 calories. Ensure Max Protein 2 in 1 Muscle Support Shake: For Adults Focused on Preserving Muscle. Older adults may need up to 38% more protein than the recommended daily allowance to help preserve muscle. Ensure Max Protein 2 in 1 Muscle Support is scientifically formulated with: 30g of high-quality protein to support muscle health, 1.5g of CaHMB to help slow the breakdown of muscle, and 26 vitamins and minerals to fill nutrition gaps.
New Ultra Wonder Collection Brings Premium Multi-Tasking Curl Care To Mass Market
Aussie is redefining curl care with the launch of Ultra Wonder, breaking the rules and challenging the notion that great hair requires a dozen products and hours of styling. As the brand’s first premium innovation, the three-product collection Ultra Wonder Daily Mist, Ultra Wonder Treatment, and Ultra Wonder Gel Crème merges the benefits of treatments and stylers in single formulas, inviting consumers to “Dare to Wonder” and simplify their routines without sacrificing performance.
“We’re thrilled to introduce Ultra Wonder – born from a simple truth: great curls shouldn’t demand a dozen products or a complicated routine,” said Eryn Lampkin, Brand Director Aussie, Multicultural Hair. “Each formula works harder so you don’t have to, from our Daily Mist that primes, protects, detangles, and conditions in one step, to our Treatment that delivers bond repair and deep moisture in or out of the shower. Premium performance doesn’t require a premium price – every product is under $10, giving you back time, money, and confidence in your curl care.”
Gelson’s Adds Eat Happy Kitchen Spice Blends To Retail Shelves
Eat Happy Kitchen, one of the fastest-growing women-owned clean-label food brands in the country, announced that its full line of gluten-free, no-sugar-added spice blends are now available at all 28 Gelson’s Markets locations across Southern California. The company’s spice blends, which are free of any fillers or anti-caking agents, are also now being offered in fully redesigned vintage-inspired packaging. Gelson’s is bringing in all four Eat Happy Kitchen spice blends: BBQ Dust, Taco Dust, Ranch Dust, and Salt Dust.
Future Products Brings Next-Gen Home Innovation To Costco
The Future Products, the visionary home-tech brand redefining modern living, has debuted at Costco, available online and soon in-store. The launch marks a major milestone for the company’s growing portfolio of lifestyle innovations: the Fritaire Air Fryer, the Fritaire Fizze Soda Maker, and the UVI Plus Self-Heating Lunch Box. Known for fusing design, safety, and everyday practicality, The Future Products continues its mission to make home life smarter, cleaner, and more enjoyable.
“Each of our products solves a simple, universal problem: how to live better every day,” said Andreas Hansen, Founder & CEO of The Future Products. “Joining Costco allows us to share that vision with even more families who value quality, function, and style in everything they use. This is a major milestone for us.”
Genius Gourmet Launches High-Protein, Gluten-Free Protein Puffs In Two Bold Flavors
Genius Gourmet, a leading innovator in better-for-you snacks, has debuted its newest product line: Genius Gourmet Protein Puffs, launching in Buffalo and Cheddar Cheese. These high-protein, gluten-free snacks deliver the big crunch and bold flavor consumers want-without sacrificing nutritional integrity. Genius Gourmet was founded by Lance Rankin, former co-founder of Premier Protein, whose vision helped ignite one of the biggest protein movements in modern grocery. Six years later, Genius Gourmet continues to build on that foundation, pushing into new categories with high-quality, great-tasting, functional snacks.
“Lance set the tone early: flavor first, function always,” said Josh Christensen, VP of Marketing. “We’re proud to honor that legacy as we expand into more innovative products that deliver on what today’s consumers expect.”
GLO24K Partners With Walmart To Launch its LED Beauty Devices In Over 200 Stores Nationwide
GLO24K, a global leader in LED beauty technology, has launched a landmark retail partnership with Walmart, bringing its most advanced at-home skincare innovations-also known as Skin-Tech-to more than 200 Walmart stores across the United States, beginning early December 2025. This strategic rollout marks the first nationwide brick-and-mortar expansion of GLO24K’s clinically inspired LED beauty devices into the world’s largest mass-market retail chain during the peak holiday shopping season. As part of the launch, Walmart customers will have access to two of GLO24K’s groundbreaking, dermatologist-approved, and best-selling devices at promotional prices exclusive to Walmart: The GLO24K 7-Color LED Mask – A full-face, see-through, premium LED device featuring seven therapeutic wavelengths designed to target fine lines, loss of elasticity, uneven tone, and blemishes for visibly revitalized skin. The GLO24K Triple-Action Eye Care Therapy Wand – A precision eye-care device engineered to rejuvenate the delicate eye area using targeted Red LED light combined with thermal stimulation and vibration technology to reduce puffiness, crow’s feet, and dark circles. Both beauty devices are rechargeable, lightweight, easy to use, ergonomically designed, and travel-friendly. Built with non-invasive photon technology originally developed by NASA, these LED tools deliver professional-level results without appointments, downtime, or costly clinic treatments. GLO24K’s rollout at Walmart will include dedicated in-store displays, promotional gifting prices, and holiday-ready packaging, reinforcing the brand’s reputation as the premier choice for high-performance beauty devices.
IAMS™ Brand Teams Up With Garfield to Tackle America’s Overweight Cat Problem
The IAMS™ brand has launched a national campaign aimed at raising awareness for the critical issue of overweight cats in the U.S., partnering with America’s most famous tubby tabby, Garfield. The campaign promotes IAMS Healthy Weight Dry Cat Food, the brand’s latest product innovation, formulated to help cats lose weight in two months. This latest pet food product from the IAMS™ brand, available online or in-store at major retailers and pet stores nationwide, is designed to take cats from overweight to healthy weight with a 100% complete and balanced recipe that promotes science-backed weight loss in two months. Ingredients such as real chicken as the first ingredient and L-Carnitine for lean muscle support, plus high protein and fiber levels to help keep cats full between meals and no fillers or artificial flavors, are all blended to help cats lose weight, stay full and remain playful and active.
“This is a nationwide concern, and we hope by partnering with a famously food-focused feline like Garfield, cat parents everywhere will learn about the issue and be encouraged to take an active role in the healthy weight journeys of their own cats,” said Jean-Paul Jansen, Chief Marketing Officer, Mars Pet Nutrition North America. “The IAMS brand is focused on helping both cats and dogs be full of life for more of their lives, and this innovative new product and supporting campaign continue our mission.”
JMGO Advances North American Market Strategy Through New Presence On Costco
JMGO, a pioneer in optical technology, announced its official cooperation with Costco in North America. Currently, JMGO has entered Costco Canada and will enter Costco USA by the end of this year, marking a major milestone in the company’s North American retail expansion. N1S Ultimate, N1S Infinity, and PicoPlay+ Bundle are now available at Costco Canada. The JMGO N1S Ultimate sets a new benchmark for portable 4K projection, boasting a remarkable brightness of 3300 ISO lumens. Equipped with Google TV, it provides access to certified Netflix, over 10,000 apps, and 800 free channels. Its 360° horizontal and 135° vertical gimbal design ensures flexible placement. The N1S Ultimate can easily transform any room into a private theater. For those prioritizing portability without sacrificing quality, the JMGO N1S Infinity delivers stunning visuals in a compact design. This model produces clear, detailed 4K UHD images at 2450 ISO Lumens, using the same cutting-edge MALC triple laser Optics for vibrant, true-to-life colors. Users could enjoy endless entertainment content. The PicoPlay+ Bundle is now offered as a Costco-exclusive Bundle that includes a PicoPlay+ projector, a 100-inch portable screen, a 65W Type-C fast charging power bank tripod, and an HDMI cable, providing up to 4.5 hours of playback in Eco mode and offering a flexible, portable solution for both indoor and outdoor entertainment.
Keurig® Debuts Keurig Coffee Collective, Its First Ever Branded Coffee Line
Keurig®, the brand that transformed single-serve coffee, has expanded its portfolio to the premium coffee category with the launch of Keurig Coffee Collective. Designed for coffee lovers by coffee lovers, Keurig Coffee Collective is crafted by in-house coffee experts to deliver the most distinctive cup of coffee ever made by a Keurig brewer. Launching first on Keurig.com and expanding to national retail in early 2026, each roast provides consumers with an elevated at-home coffee drinking experience from the brand they already know, trust and love. The initial five Keurig Coffee Collective Roasts include: Bold Beats™ Medium-Dark Roast by Master Roaster Eric Taylor: A rich medley of flavors with notes of dried fruit and caramel. Whole Hearted™ Dark Roast by Sustainability Warrior Whitney Kakos: An artfully ground complex blend including beans sourced from a Colombian farming community with roasty, smooth flavor and notes of dark chocolate. Global Trek™ Medium Roast by Sourcing King Cyrille Jannet: A tribute to some of the most memorable flavor notes from three global regions including Colombian caramel, Ethiopian fruit and lingering Sumatran chocolate. Bright Idea™ Light Roast by Coffee Chemist Alberto Azeredo: A burst of bright, fruity notes paired with smooth, nutty undertones resulting in a truly unique flavor from two Brazilian beans. Warm Hug™ Caramel Spice by Sensory Scientist Moira Kelley: A smooth flavored coffee blend from Central and South American origins with distinctive caramel and sweet spice notes.
KIPRUN Enters U.S. Market With New Shoes And Distribution Channels
KIPRUN, the running brand born within Decathlon and trusted by athletes worldwide, plans to officially launch in the United States in April 2026, bringing innovative road and trail running shoes to a new market. Designed, developed, and rigorously tested throughout France, from the famous trails of Chamonix to the historic roads of Lille, KIPRUN brings together cutting-edge performance technology, sustainable materials, and innovative design to deliver high performance and comfort for runners of every level. KIPRUN’s U.S. line-up will include footwear from three of its product franchises: Everyday Run, Training and Racing and Trail Running.
Home And Self Care Brand Koala Eco Launches Exclusive Product Line At Whole Foods
Erewhon’s cult-favorite cleaning and wellness brand, Koala Eco, is launching an exclusive hand and body care range at more than 530 Whole Foods Market locations nationwide. The family-owned and operated business makes powerful products for a clean home, body, and mind. Infused with the power of quality essential oils from Australia’s native botanicals, Koala Eco’s range is gentle and the oils’ natural aromas help to soothe and uplift. Exclusive to Whole Foods Market in-store and online as well as Whole Foods Market on Amazon is Koala Eco’s new blend of essential oils in a hand wash, body wash and a hand and body lotion combining Mandarin, Lemon Myrtle and Pink Grapefruit. Mandarin (Citrus reticulata), known as the ‘happy oil,’ is comforting and uplifting, especially when combined with other oils. Lemon Myrtle (Backhousia citriodora) is the ‘queen of lemon herbs’ and its fresh, evergreen notes are nourishing to the senses. Tangy and slightly tart, the oil of Pink Grapefruit (Citrus paradisi) has a soothing aroma.
“We’re honored to bring Koala Eco to Whole Foods Market, whose values of integrity and quality mirror our own,” said Jessica Bragdon and Paul Davidson, Co- Founders of Koala Eco. “This collaboration is a milestone for us, and a chance to share products with the power of Australian essential oils. Together, we hope to inspire everyday wellbeing and a deeper connection to nature.”
Little Debbie® Unveils New Banana Puddin’ Creme Pie Flavor
McKee Foods, the maker of Little Debbie® snacks, is introducing its latest innovation: the Banana Puddin’ Creme Pie, coming in January 2026. With this launch, Little Debbie combines nostalgic dessert comfort with modern convenience – delivering the flavor of classic Southern banana pudding in a soft, sandwich cookie. Fans of Little Debbie know the brand for its beloved line of creme pies – think Oatmeal Creme Pies, Nutty Buddy® Creme Pies and more. Building on that heritage, the Banana Puddin’ Creme Pie was developed to evoke the timeless dessert experience: layers of soft vanilla cookie, banana-flavored creme and a hint of sweet custard. Soft, sweet vanilla cookies sandwich a fluffy banana-flavored creme for a taste that’s dreamy, comforting and irresistibly snackable. Inspired by the beloved banana pudding dessert, this treat brings homemade charm to every bite.
“Our mission was simple,” said Kenny Hammontree, Little Debbie Brand manager. “We wanted to take the comforting, nostalgic flavor of banana pudding and bring it into a snack-cake format you can enjoy anytime – without spoons, bowls or the mess.”
Sheralven And Game On Product Group Unveil MESSI Platinum, Leo Messi’s Latest Prestige Fragrance, Exclusive To JCPenney Beauty
Sheralven, a powerhouse in the beauty industry, and Melbourne-based Game On Product Group, are once again igniting the world of prestige fragrance with their latest collaboration: MESSI Platinum Eau de Parfum, the newest creation in the evolving fragrance line of legendary footballer Leo Messi.
Building on the meteoric success of Messi’s debut scent, MESSI Platinum catapults the brand to new heights, debuting exclusively at more than 600 JCPenney Beauty locations across the U.S. and Puerto Rico, and at jcpenney.com. This exclusive release underscores JCPenney Beauty’s position as the retail home for one of the world’s most influential athletes, all while placing premium artistry, innovation, and luxury directly in the hands of Messi’s fans. The second act in Messi’s fragrance journey, Platinum, is an aromatic statement of confidence and electric calm, crafted for those who command attention simply by being themselves. The creative team behind the global campaign took inspiration from both Messi’s silent strength and dynamic legacy. The visually striking campaign mirrors the sleek persona of the MESSI Platinum scent.
Developed in partnership with master perfumer Frank Voelkl (DSM – Firmenich), the fragrance opens with vibrant bergamot peel, an invigorating splash of fresh water, and a hint of lush green coconut. The heart reveals an elegant medley of violet leaf, lavender, and clary sage, while the base delivers grounded intensity with vetiver root, teak wood, and mineral amber-each element chosen to evoke Messi’s quiet yet unmistakable power. Housed in a platinum finished bespoke bottle designed for elevated experiences, MESSI Platinum targets the evening hours and moments worth celebrating. The 3.4-oz./100ml eau de parfum (MSRP: $72) is joined by a premium gift set (MSRP: $92) that includes the full-size scent, portable mini fragrance, body wash, and a signature platinum toiletry bag, all showcased in immersive in-store displays that celebrate Messi’s remarkable journey.
NUK® Expands Perfect Match™ Line To Help Make Feeding & Soothing Natural At Every Stage
The NUK brand is expanding its Perfect Match™ line with three new innovations designed to support babies’ natural development, including the Perfect Match Air Pacifier, Perfect Match Learner Cup and Perfect Match Straw Cup. Each product is thoughtfully engineered to guide babies through key milestones, from soothing to sipping and beyond. Inspired by decades of trusted developmental research and parent insight, the expanded Perfect Match collection supports baby’s growth and development, bringing comfort and confidence to every stage.
“Every stage of a baby’s journey is unique, and parents want products that support their child’s development in a natural way,” said Tatia Mueller, Director of Brand Management for NUK at Newell Brands. “The expanded Perfect Match line was designed to feel natural, safe and comforting during those key milestone moments, whether it’s soothing a newborn, learning to drink from a cup or mastering a straw.”
Row 7 Seed Company Brings Revolutionary Sweet Garleek To Whole Foods Market Nationwide
After captivating home cooks and chefs during its limited regional availability, Sweet Garleek, Row 7 Seed Company’s revolutionary new vegetable, is making its national debut at every Whole Foods Market across the country. This groundbreaking allium joins Row 7’s full portfolio of flavor-forward vegetables in a nationwide expansion that represents the culmination of the company’s unique model that brings together public plant breeders, regional organic farmers, and chefs to reimagine vegetables from the seed up. Sweet Garleek is a vegetable that marries the sweetness of leeks with the mellow, savory notes of garlic. Unlike traditional leeks, you can use the whole thing, tops and all, whether sautéed, grilled, or even raw. This zero-waste approach exemplifies Row 7’s philosophy: vegetables bred not just for yield or shelf life, but for the way people actually cook and eat. Row 7 has partnered with regional organic partners like Norwich Meadows Farm and Lakeside Organic Gardens to scale Sweet Garleek. The successful growing season that enabled this national expansion proves that farming for flavor is also good business.
Galaxy Z TriFold Is The Shape Of What’s Next In Mobile Innovation
Samsung Electronics Co. launched the Galaxy Z TriFold, further expanding Samsung’s leadership in new form factors for the mobile AI era. Built on a decade of foldable category innovation, Galaxy Z TriFold showcases engineering mastery with its most advanced foldable technologies optimized for the unique demands of a multi-folding design. Its slim profile ensures the portability of a premium phone that provides ultra performance, and when unfolded twice, reveals an immersive 10-inch display that elevates productivity and cinematic viewing. Measuring just 3.9 mm at its thinnest point, Galaxy Z TriFold delivers flagship-level performance powered by the customized Snapdragon® 8 Elite Mobile Platform for Galaxy, a 200 MP camera, and the biggest battery Samsung has ever had in a foldable phone. The 5,600 mAh three-cell battery system has been placed in each of the three panels of the device for balanced power delivery and all-day endurance. Combined with 45W super-fast charging,6 Galaxy Z TriFold lets users stream, create, and work without limits.
Shark® EveryMess™ Introduced: The Only Portable, 3-in-1 Cleaning System Built For Real Life Messes
SharkNinja, a global product design and technology company, has introduced the Shark® EveryMess™, a breakthrough innovation that is designed to transform how consumers tackle life’s messes. Built for today’s busy households, the Shark® EveryMess™ is the only portable three-in-one system in the U.S. that wet vacuums, dry-vacuums, and deep cleans stains with ultra-powerful suction and advanced StainForce™ stain-fighting technology. It is a complete multi-surface cleaning solution that takes care of messes and the stains they leave behind.
“Consumers don’t want to juggle multiple products for different messes – and cleaning isn’t an occasional chore, it’s part of everyday life,” said Petra Oman, VP of Marketing at SharkNinja. “The Shark® EveryMess™ empowers consumers to tackle any mess.”
SNAX-Sational Brands Unveil Chiquita Plantain Chips
SNAX-Sational Brands, in collaboration with Chiquita, the world’s most recognized banana brand, unveils Chiquita Plantain Chips, an exciting addition to the snack aisle that brings the authentic taste of Ecuador straight to your pantry. SNAX-Sational’s new Chiquita Plantain Chips go from harvest at the farm to bag in just 24 hours, locking in exceptional freshness, crunch, and flavor. Each batch starts with hand-selected plantains, ensuring the premium quality and consistency synonymous with the Chiquita name. The chips will be available in five crave-worthy flavors: Chile Limón, Garlic, Scoops with Sea Salt, Original, and Sweet. Each variety is made with only three to four simple, recognizable ingredients. Naturally gluten-free and vegan-friendly, each 8oz bag offers a clean-label snacking experience that is both satisfying and wholesome.
Spiceology Introduces Fresh, Innovative Spice Blends To Texas Stores
Spiceology, the nation’s fastest-growing spice company and a leader in flavor innovation, has made its products available at select H-E-B stores in Texas. Texas shoppers can now shop the following blends: Buffalo Lemon Pepper-A tangy vinegar and cayenne pepper blend of classic Buffalo chicken wings and timeless, zesty lemon pepper seasoning. This blend marries the bright, citrusy freshness of lemon with the bold, spicy kick of Buffalo sauce, creating a versatile seasoning that’s perfect for a variety of dishes. Smoky Honey Habanero-The ideal balance of sweet, smoky and spicy flavor. This blend is slightly smoky from the smoked paprika, slightly sweet from the honey granules and the tiniest bit hot from the habanero powder. Teriyaki Takeout-Making its grocery shelf debut, this new sweet soy and ginger blend is Spiceology’s love letter to Seattle-style teriyaki. “Spiceology has a passion for quality and community,” said Spiceology CEO Darby McLean. “We can’t wait to inspire shoppers in Texas with new ways to experiment in the kitchen by bringing our chef-grade ingredients and one-of-a-kind flavor experiences to their communities.”
Stella & Chewy’s Launches Premium Freeze-Dried Raw Dog Food At 1,400+Publix Stores Across The Southeast
Stella & Chewy’s, the category leader in freeze-dried raw and natural pet nutrition, has announced its retail expansion into more than 1,400 Publix supermarkets across the Southeastern United States beginning December 2025. This marks a significant milestone in the company’s mission to make high-quality, raw nutrition more accessible for dogs everywhere. Publix shoppers in Florida, Georgia, Alabama, South Carolina, Tennessee, North Carolina, and Virginia will now be able to find Stella & Chewy’s bestselling line of premium freeze-dried raw Meal Mixers, Dinner Dust, and Breakfast Sprinkles on store shelves during their regular grocery trips. Made with the highest-quality, responsibly sourced proteins, these offerings deliver the flavor, texture, and nutritional benefits pet parents expect from a raw diet. This launch reflects a shared commitment to bringing freeze-dried raw pet food to a broader audience of pet parents who are increasingly seeking natural, minimally processed, protein-rich options. This launch into Publix follows Stella & Chewy’s continued retail growth across pet specialty, major U.S. grocery, and omnichannel partners, reflecting the brand’s increasing resonance with modern pet parents seeking high-quality nutrition with everyday retail accessibility.
Sabrina Carpenter’s Sweet Tooth Fragrances Add Zesty New Scent: Sweet Tooth Lemon Pie
Sweet Tooth by Sabrina Carpenter is serving up a fresh, citrusy twist with its newest fragrance, Sweet Tooth Lemon Pie, joining the beloved collection of dessert-inspired scents. The release builds on Sweet Tooth’s signature playful, nostalgic style, offering fans a cheerful, radiant fragrance that evokes the comforting charm of a freshly baked treat. Sweet Tooth Lemon Pie captures the nostalgic charm of a delicious lemon pie with a playful, sunny personality. The fragrance opens with a sparkling citrus trio of candied lemon, Italian bergamot and neroli. In the heart of the fragrance, you’ll find airy floral notes of jasmine, orange blossom and violet, which are rounded out with a gourmand base of graham cracker crust, vanilla whipped cream and tonka bean. Housed in Sweet Tooth’s signature chocolate-bar-shaped bottle with a pastel yellow hue, Sweet Tooth Lemon Pie embodies the warmth and whimsy of a vintage country kitchen. In the U.S., Sweet Tooth Lemon Pie will be an Ulta exclusive, with availability at international retailers planned for 2026.
Tractor Beverage Company Makes Retail Debut With Haymaker, Exclusively At Sprouts Farmers Market
Tractor Beverage Company, the farmer-founded, employee-owned brand behind the first and only USDA certified organic beverages served at scale in U.S. foodservice, announced its first retail product: Haymaker, a USDA certified organic, apple cider vinegar-based sparkling tonic inspired by the original farmer’s drink. Beginning January 2026, Sprouts Farmers Market will launch Haymaker exclusively nationwide, marking Tractor’s entry into retail and extending the momentum of one of foodservice’s fastest-growing brands. Tractor Beverage Company’s Haymaker revives a centuries-old farmer’s tonic traditionally made with apple cider vinegar, ginger, and citrus – a drink created to refresh and sustain long days in the field. Tractor’s modern interpretation brings that heritage forward with four bright, bold flavors: Apricot Peach, Citrus Ginger, Dragon Berry, and Passion Mango – each made with a full tablespoon of apple cider vinegar and only five grams of sugar. Sprouts Farmers Market, long recognized for its leadership in natural and better-for-you offerings, will be the first retailer to carry Haymaker nationwide. The partnership reflects rising consumer demand for functional tonics, non-alcoholic options and values-led brands with transparency at their core.
Wet Hydration Expands Protein Water Line With Two New Flavors: Pineapple Whip Colada & Passion Guava
Wet Hydration, one of the fastest-growing brands in functional wellness beverages, has expanded its breakthrough Protein Water line with two bold new flavors: Pineapple Whip Colada and Passion Guava. Following the success of the brand’s debut Strawberry Kiwi Protein Water, these additions mark the next chapter in Wet Hydration’s evolution as it continues redefining what functional hydration can be. Crafted to deliver clean hydration and functional wellness in one smooth sip, Wet Hydration’s Protein Water blends 10g of clear whey protein, electrolytes for hydration, and BCAAs all with zero sugar and no prep required. The result is a lighter, smoother, fruit-forward protein experience designed for life on the go. Pineapple Whip Colada offers a creamy-tropical escape inspired by a beachside classic, while Passion Guava delivers a vibrant and refreshing blend of sweet-tart island fruit. Both flavors reflect Wet Hydration’s commitment to pairing leading-edge functionality with bold taste.
Hisense USA Names Sarah Larsen As CMO
Hisense has appointed Sarah Larsen to the newly expanded role of Chief Marketing Officer of Hisense USA, marking a significant growth milestone as the company strengthens its position in the U.S. market, continues expanding share in key categories, and enters the next stage of leadership in premium home entertainment, home appliances and HVAC. Larsen will guide integrated marketing, digital marketing, performance marketing, earned marketing and brand strategy as well as product marketing and retail/trade marketing across all product categories and owned brands.
Natalie Hurley Joins Layne’s Chicken Fingers As V.P. Marketing
Layne’s Chicken Fingers, the Soon to be Famous™ chicken finger franchise, has appointed Natalie Hurley as vice president of marketing. Hurley joins the brand with nearly 20 years of high impact hospitality and restaurant-industry experience. She will lead brand strategy and growth initiatives as the franchise scales nationwide, bringing a career rooted in hospitality, guest engagement and experiential brand-building to the fast-growing concept. Hurley’s immediate focus is on strengthening and maintaining brand cohesion as Layne’s grows beyond its home state.
“As we continue to grow nationwide, it’s important that all locations ‘sing the same song,’ tell the same story and have a very strong visual identity,” she said. “Layne’s has the cult following. It has the compelling story built in. My ultimate goal is to ensure that story translates in new markets, too, and to spread the love in the markets we enter.”
Illumination Introduces New LED-Powered Sampling Stations
Illuminology produces LED-powered sampling stations, which brings motion, color, and energy to your in-store tastings and gives shoppers a reason to stop, smile, and try something new. Illumination’s LED-powered sampling stations are ideal for Cheese demos, Beverage tastings and Holiday brand activations. For more information, visit Illuminology; (Web Site) www.illuminology.com
Praevar Introduces 55″ Digital Display
Praevar Corporation offers the Placard VS55 wall-mounted or free standing 55″ landscape or portrait semi-outdoor digital display featuring Impact resistant glass, Weather resistant to IP56, and Low maintenance. Placard displays are rugged outdoor environmentally sealed systems with an integrated 55″ 2500nit LCD display. This single face display attaches directly to the wall with full maintenance access from the front. ProCAP multi-touch is included as standard, a range of playback, network and peripheral devices is available according to required specification and region, the system supports remote reporting via network connection. With backlight luminosity levels automatically & seamlessly varying from 350 to 2500cd/m2 [nits] according the ambient light level, these displays provide best-in-class contrast and color saturation for visibility outdoors, and have a lifetime of no less than 50,000hrs. Direct LED illumination creates the most consistency of luminance across the panel backlight, delivering high efficiency and controllability in service. For more information, visit Praevar Corporation; (Web Site) www.praevar.com
Elevation3d Creates Kestra Medical Technologies Exhibit
Elevation3D designed a dynamic space for Kestra Medical Technologies, Inc., a Elevation3D, designed a dynamic space for Kestra Medical Technologies, a leading wearable medical device company, to bring their cardiac recovery solutions to life. Using projection mapping and immersive audio, this gallery-style digital centerpiece helped clinicians and attendees understand the full patient journey, in a visually compelling and clinically accurate way. Bold branding and clear immersive storytelling highlights Kestra’s innovative, intuitive medical technologies designed to protect and support at-risk patients. (Web Site) www.elevation3d.com
Bird Dog Whiskey Launches Select Reserve Kentucky Straight Bourbon
Bird Dog Whiskey has launched a new offering that the fanbase has been clamoring for: a purebred Kentucky Straight Bourbon Whiskey. At 86 proof, Bird Dog Select Reserve Straight Bourbon Whiskey is smooth enough to sip on the porch, yet rich enough to be the backbone of Saturday tailgate cocktails.
Inspired by Bird Dog’s pedigree as the most awarded flavored whiskey line in the industry, Select Reserve remains approachable, versatile, and built for everyday enjoyment. It brings that same commitment to quality into straight bourbon territory at a price point that makes it an easy pour for any occasion. Crafted for those who want flavor without pretense, this bourbon doesn’t hide behind industry jargon. It simply delivers. Made in Kentucky, Bird Dog Select Reserve is available across most U.S. markets and can be ordered online for $22.99. (Web Site) www.birddogwhiskey.com
Black Creek® Cheddar Launches Refreshed Brand Identity Celebrating Wisconsin Craftsmanship
Black Creek® cheese, a premium cheddar brand steeped in Wisconsin’s rich dairy heritage, introduces a refreshed brand identity that honors its origins while embracing the future of artisanal cheese. This evolution brings forward a modernized look and feel-featuring updated packaging and logos-that reflect the brand’s commitment to provenance, aged flavor profiles and artisanal craftsmanship.
Inspired by the story and spirit of Black Creek, Wisconsin-where the brand’s journey began-the refreshed identity reflects a renewed commitment to local pride and craftsmanship and embraces a modern look that reflects its elevated place in the premium cheddar category. With bold new packaging and a modernized logo, the brand’s new look will begin rolling out across core product lines this fall.
“This refresh is more than a new look-it’s a reflection of our values and a renewed promise to our consumers,” said Samina Kirchen, Brand Manager for Black Creek® cheese. “It celebrates our Wisconsin roots and sets the stage for continued growth in the premium cheese space.”
At the heart of the refresh is the guiding theme, “Crafted by the Creek: Elevating Wisconsin’s Cheddar Legacy.” This message comes to life through bold design elements that highlight flavor profiles and quality craftsmanship, delivering stronger shelf presence and a compelling story that will connect with consumers seeking authentic Wisconsin cheddar. The new identity also reinforces the Black Creek® brand’s pride in its Midwest roots. By celebrating local provenance, Black Creek® cheddar invites consumers to connect with a brand that is authentically crafted close to home. Looking ahead, the Black Creek® brand will introduce new product innovations and flavor varieties, supported by retail activations and marketing initiatives designed to expand reach and deepen consumer connection.
“The new identity is more than just a visual update-it’s a reflection of where we’re headed,” said Kirchen. “Our goal is to showcase the quality and care behind every piece of cheese while creating a stronger emotional connection with today’s consumers.” (Web Site) www.blackcreekcheese.com
Burger King® Features All-New SpongeBob™ Movie Menu
Burger King® is teaming up with The SpongeBob Movie: Search for SquarePants™ to launch the all-new SpongeBob Menu. With a longtime tradition of bringing fun and flavor to its partnerships, this menu is no exception, serving up a collection of sea-sonal creations just in time for the holidays.
The SpongeBob menu features limited-time creations inspired by all your favorite SpongeBob movie characters, including: SpongeBob’s Krabby Whopper®: A 1/4 lb. 100% beef patty, flame grilled on a yellow square bun, (color from natural spice) stacked with melty American cheese, lettuce, tomatoes, pickles, onions, and a splash of mayo and ketchup. Mr. Krabs’ Cheesy Bacon Tots: Crispy, coin-shaped tots filled with gooey cheese, savory bacon bits, and fluffy potatoes. Served in a treasure chest carton, they’re a crispy, cheesy jackpot straight from the Krusty Krab®. Patrick’s Star-berry Shortcake Pie: Strawberry shortcake pie slice with strawberry and vanilla flavored creamy layers, a crunchy cookie crumb crust, shortcake cookie crumbles, and pink star-shaped sprinkles make this dessert a star-studded undersea treat inspired by SpongeBob’s best pal, Patrick. Pirate’s Frozen Pineapple Float: Icy refreshing frozen pineapple flavored beverage topped with tropical flavor cold foam. Sip, slurp, and let your imagination set sail with every frosty sip. Bikini Bottom™ Bundle: Can’t pick just one? Enjoy all four LTO items in a Pineapple shaped Under the Sea Box, complete with medium float and 8-piece Cheesy Bacon Tots. King Jr. Meal: For the tiniest fans in the family, Burger King is offering a special-edition King Jr. Meal in a Pineapple shaped Under the Sea Box, featuring one of six collectible SpongeBob™ toys and limited-edition SpongeBob crown.
“At Burger King we do partnerships that are fun for the whole family and Oh Jellyfish! Arghh we ready for SpongeBob this month!” said Joel Yashinsky, Chief Marketing Officer, Burger King US&C. “This latest partnership with The SpongeBob™ Movie might just be our most exciting menu yet, with four delicious menu innovations, one-of-a-kind kids toys, and exclusive packaging including two special edition BK crowns.”
“Our long-standing partnership with Burger King has always been built on bold ideas and shared creativity – but this SpongeBob campaign is next-level, said Michelle Hagen, Executive Vice President of Worldwide Partnerships at Paramount Pictures. “We’re diving deeper than ever into the world of Bikini Bottom and bringing fans the most epic FUN and never-been-done-before. It’s the ultimate mash-up of imagination and innovation.” (Web Site) www.bk.com
Caputo Debuts New Packaging For Its Iconic Italian Flours
Caputo, the most imported Italian flour in North America and the historic mill of Naples since 1924, has announced a full packaging redesign across its U.S. retail flour portfolio. The new bags reflect Caputo’s heritage, commitment to slow milling, and deep intention behind every flour the brand produces.
The refreshed packaging brings greater clarity to Caputo’s range and reinforces its belief in “A Flour For Every Purpose.” The full U.S. retail lineup now includes the newly introduced Caputo “00” Bread Flour, alongside Caputo “00” Baking Flour, Caputo “00” Pizzeria Flour, Caputo “00” Pasta Fresca Flour, Caputo Semola Flour, Caputo Gluten Free Flour, and Caputo “00” Chef’s Flour. The redesigned front panels also highlight Caputo’s longstanding values: all-natural ingredients, no additives, unbleached, unbromated, and Non-GMO, reflecting a century of slow milling and precise grain selection. For the first time, protein content and W strength appear directly on the bags, giving serious bakers the technical details they rely on for consistent dough performance. The back panel also offers simple explanations of what “00” flour means and how each flour is crafted with its specific purpose in mind, helping U.S. bakers better understand the tradition and science behind Italian milling.
To honor its origins, Caputo has incorporated an illustrated map on the back showcasing the mill’s location in Naples, surrounded by the familiar coastal landmarks of Capri, Sorrento, Positano, and Amalfi. Caputo is one of the rare mills still operating within the heart of its city – something that has made it a cultural symbol of Naples for generations. Color also plays a central role in the redesign. Known as “the mill of a thousand colors,” Caputo uses a vibrant palette to differentiate each SKU, making the range instantly recognizable while reinforcing its storied identity.
“This redesign lets us tell the full Caputo story right on the bag,” said Alexandra Mortati, Marketing Director at Orlando Foods, the exclusive U.S. importer and distributor of Caputo. “We wanted American bakers to immediately understand not only which flour to choose, but why each one exists. By highlighting Caputo’s heritage, values, and the technical details bakers rely on, the new packaging brings Naples a little closer to every kitchen.” (Web Site) www.caputoflour.com
Coffee ‘n Clothes Opens CNC College
CNC (Coffee ‘n Clothes) has introduced CNC College, its new division aimed at connecting brands directly with Gen Z consumers on college campuses. From campus pop ups to gameday tailgates, to finals week experiences and student creator programs, CNC College helps brands show up in authentic, student-powered ways that make an impact.
Drawing on its recent work across more than 40 universities, including UCLA, NYU, UT Austin, UNC Chapel Hill, and Penn State, CNC College expands its ability to develop meaningful engagement at scale. (Web Site) www.coffeenclothes.com
Celebrating Its 30th Year, Dogfish Head Launches ‘Drrrty Thrrrty’ Collaboration With CREEM Magazine
Rounding out its 30th birthday year, Dogfish Head launches a celebratory collaboration with CREEM Magazine, “America’s Only Rock ‘n’ Roll Magazine.” The collaboration centers on Dogfish Head’s sponsorship of a special “Drrrty Thrrrty” playlist, exclusively curated by CREEM Magazine’s editorial team, and the launch of a complementary, limited-edition dirty martini canned cocktail.
“Similarly to the ways Dogfish Head’s unique approach to brewing with culinary ingredients once insulted craft beer traditionalists in our early years, there will likely be songs on CREEM’s ‘Drrrty Thrrrty’ playlist that are sure to offend some folks. We know that and this is your official parental advisory, if you choose to hit play on this epically naughty 30-song aural-journey,” said Sam Calagione, Dogfish Head Founder & Brewer. “And we feel there’s no better way for us to close out our 30th birthday year – our ‘Drrrty Thrrrty’ – than by giving the middle finger to the status quo and celebrating off-centered expressionism in one of its purest forms: rock ‘n’ roll music.”
But that’s not all! To pair with their “Drrrty Thrrrty” playlist, Dogfish Head and CREEM Magazine will debut a “Drrrty Thrrrty” dirty martini canned cocktail. To make this savory sipper, Dogfish Head’s Awe Spray Vodka was first macerated on fresh rosemary, blanched garlic cloves and red chili pepper flakes. It was then blended with olive brine from Greece and a house-made vermouth created using an herbal tincture imported from Italy. The resulting “Drrrty Thrrrty” dirty martini canned cocktail boasts herbaceous notes of rosemary and garlic rounded out by salty umami flavors and a lingering warmth from the chilis. Priced at $19.99 per 4pk/12oz cans, this limited-edition offering will be available at Dogfish Head’s coastal Delaware locations, as well as nationwide via Give Them Beer, beginning Thursday, December 11. At 19.5% ABV, each 12oz can includes two servings, and is best enjoyed chilled, garnished with olives.
“Most brands like to play it safe and boring in their marketing, but when Dogfish Head told us they wanted to get dirty and celebrate their 30th, we knew it was time to let our freak flag fly,” said John Martin, CEO of CREEM Magazine. “Writing about our favorite dirty rock songs? We could do that all day. And more than one of these bands on the list have played on the Bowery, so there’s no better place for a party.” (Web Site) www.dogfish.com
Halara Brings Customer Co-Creation To Life At New San Diego Pop-Up Experience
Halara, the athleisure brand known for comfort-driven design, is opening a limited-time “You Speak, We Listened” pop-up at Westfield UTC in San Diego. The experience brings Halara’s product innovation and customer feedback loop to life through interactive displays, fabric technology showcases, and in-person events.
At the heart of the concept is The Halara Circle, the brand’s ongoing co-creation initiative that invites customers to share detailed feedback and help shape future collections. Inside the pop-up, guests can see how input from real users drives iteration across key categories, from leggings and denim to seasonal activewear.
“This pop-up is our way of showing customers that their voices genuinely shape what we make,” said Cya Zhang, spokesperson for Halara. “From fabric upgrades to fit adjustments, every iteration starts with feedback from our community – ‘You Speak, We Listened’ is not just a theme, it’s how we build product.”
Key Experience Zones: THC Project & Iteration Wall-An educational installation introducing The Halara Circle (THC) and showcasing how denim and legging designs evolve over time. Guests can follow the journey from first prototype to current version, including material upgrades and fit refinements informed by user feedback. Denim Washing Machine Installation-A “Denim Reimagined” display featuring Halara Flex™ Denim washed 5, 10, 15, and 20 times to demonstrate comfort, shape retention, and color performance. The installation highlights Halara’s focus on durability and everyday wear, while inviting guests to feel the fabric at each stage. Legging Evolution Display-A physical lineup of four legging samples that visualizes the brand’s iteration process – from early fits to the latest functionality and design details inspired by customer comments and reviews. Alongside the installations, visitors can shop Halara’s best-selling styles, including the viral Active Dress, Halara Flex™ Denim, and new winter activewear, with select in-store gifts available while supplies last. Throughout the pop-up, Halara will host wellness classes, outdoor meetups, and creative workshops with local partners, offering multiple touchpoints for the community to interact with the brand. (Web Site) www.halara.com
HARIBO And JENNIE Launch ‘Ruby Hearts’ Gummies For Fans
HARIBO, America’s #1 gummi brand, has teamed up with global superstar JENNIE to bring her signature style to the candy aisle with the sweetest fan-anticipated drop: HARIBO Ruby Hearts. Inspired by her first studio album, HARIBO Ruby Hearts gummies embody JENNIE’s confident, creative spirit. Each 8 oz bag is filled with sweet-and-sour strawberry heart-shaped gummies in her signature ruby-red hue. These limited-edition HARIBO gummies are available only at Target.com and Target stores nationwide.
For JENNIE, the collaboration was a natural fit. “I’ve loved HARIBO since I was young,” JENNIE shared. “Creating Ruby Hearts with this iconic global brand felt like a full-circle moment. It’s a little piece of joy that I hope fans can share with me.”
“At HARIBO, we’re always looking for ways to celebrate creativity and connection with our fans,” said Seth Klugherz, Vice President of Marketing at HARIBO of America. “Partnering with JENNIE allows us to share our mission of childlike happiness through a collectible product that reflects JENNIE’s bold artistry and HARIBO’s signature fun.” (Web Site) www.haribo.com
International Delight And Paris Hilton Introduce Iconic Creamers And Cold Foam
International Delight is teaming up with the ultimate cultural icon, Paris Hilton, to transform everyday coffee moments into bold, flavorful experiences with its brand-new, limited-edition coffee creamers and cold foam collection. When it comes to International Delight and Paris Hilton, one thing’s for certain: plain is never an option. Together, they crafted unique flavors inspired by her personal style and go-to coffee order – bold, iconic, and unmistakably Paris.
The result? An epic trio of new flavors that can’t be found anywhere else, including: International Delight Raspberry Champagne Creamer (32 oz), International Delight Sweet & Spicy Creamer (32 oz), and International Delight Cotton Candy Cold Foam Creamer (14 oz).
“Just like Paris Hilton, we are experts at taking ordinary moments to a new level, in a way that only International Delight can,” said Jennifer Michuda, Sr. Director, Creamers at Danone North America. “By partnering with an icon to bring these limited-edition creamers and cold foam creamer to life, we’re taking cultural relevance to a whole new level.” (Web Site) www.internationaldelight.com
Kinder Joy® And Nintendo® Collab For Limited-Edition Super Mario™ Collection
In collaboration with Nintendo®, Kinder Joy®, part of the portfolio of brands by Ferrero U.S.A, is bringing its fan-favorite Kinder Joy Super Mario Collection to U.S. retailers, transforming every snack time into an epic quest of discovery. Parents and kids can power-up each delicious spoonful of Kinder Joy’s creamy, chocolate treat with crispy cocoa-filled wafer bites with the joy of discovering one of 26 Super Mario™ themed toys, from December through April 2026.
Inside each egg, fans may discover iconic characters like the mustachioed Mario, the trusty Yoshi, and the coveted Super Star – prizes that bring back those nostalgic gaming memories. With different treasures to discover, ranging from collectible 3D figurines, pen and zipper decorations of legendary characters, Toad Question Block photo and sticky holders, mischievous Boo and Spiny mini clips, and more, fans can build their own imaginative Super Mario world while unlocking a mouthwatering, taste experience as satisfying as conquering a difficult level.
“Just like a video game where each level reveals new challenges and hidden bonuses, every Kinder Joy egg offers multiple layers of discovery,” said Amber Hansinger, Vice President of Marketing, Kinder Joy USA. “Our collection with Super Mario bridges generations of parents, letting them relive their gaming memories while watching their kids experience that same rush of anticipation and delight for the first time.” (Web Site) www.Kinder.com
Kraft Mac & Cheese Unveils The ‘Best Thing Ever’ Bold New Creative Campaign
Kraft Mac & Cheese has unveiled a new creative platform, Best Thing Ever, proving that nothing compares to a bowl of Kraft Mac & Cheese. The campaign pays homage to the brand by celebrating its role in Americans’ lives for nearly 90 years. Best Thing Ever celebrates this unrivaled legacy by proving that no matter where you are or what you compare it to, nothing is better than a delicious bowl of Kraft Mac & Cheese. Anchored by one of the brand’s most significant media investments and voiced by comedian and actor, John Mulaney, the new creative platform marks the iconic brand’s next era.
“We wanted to lean into our cultural status and create a platform that not only reinforces our brand promise of deliciousness, ease, and affordability, but also makes our fans feel seen,” said Cheryl Barbee, Communications Director, Kraft Mac & Cheese at The Kraft Heinz Company. “The inaugural creative is just the beginning of Best Thing Ever, and we’re excited to share how we will deliver on this platform in new ways in 2026 and beyond.”
The platform features assets designed to intersect with cultural moments, places, and conversations. With more than 70 distinct assets at launch, the campaign is expected to have hundreds of custom executions live within the next year. The spots highlight the comfort, convenience, and iconic taste that make Kraft Mac & Cheese simply unbeatable through comedic comparisons delivered with John Mulaney’s charismatic charm. Each ad shows that when compared to things like sports, the holidays, travel, and even friends, Kraft Mac & Cheese comes out on top. Airing across TV, Connected TV, YouTube, and social, Best Thing Ever allows Kraft Mac & Cheese to take center stage as the people’s champ.
To kick off Best Thing Ever, Kraft Mac & Cheese is turning Black Friday into ‘Mac Friday’ by transforming the day’s most iconic deal – the flatscreen television – into the most delicious deal. The Mac Friday box is a flatscreen TV-sized box filled with 65 boxes of Kraft Mac & Cheese – because not even Black Friday is better than a bowl of Kraft Mac & Cheese. Mac Friday boxes are available while supplies last exclusively at Walmart.com for $19.37, a nod to the year Kraft Mac & Cheese was founded. (Web Site) www.kraftheinzcompany.com
Kung Fu Tea Partners With Nintendo Of America To Release Pokémon Legends: Z-A game
Kung Fu Tea, the largest bubble tea brand in America, has announced a partnership with Nintendo of America to celebrate the release of the Pokémon Legends: Z-A game for the Nintendo Switch 2 and Nintendo Switch systems. Merging the worlds of gaming, community, and all things fresh – Kung Fu Tea will introduce three special limited-edition themed drinks, each inspired by an iconic Pokémon and served in collectible Pokémon-themed packaging. Starting December 1st and running through January 31, 2026, customers nationwide can find this refreshingly new lineup at their favorite local Kung Fu Tea locations.
To celebrate your new adventure in Lumiose City, each handcrafted drink provides a unique flavor profile. Customers who purchase any of the themed drinks will also receive a complimentary Pokémon Legends: Z-A themed straw cap, while supplies last, to complete their legendary experience. Mega Evolution Matcha (inspired by Chikorita): Level up your Pokémon battles with Mega Evolution-accompanied by our creamy and buttery matcha combined with warm, sweet brown sugar boba! Z-A Royale Milk Tea (inspired by Tepig): Prep for the battle zone with a blend of tart passionfruit, creamy coconut, and fresh green tea, topped off with sweet and classic honey boba. Prism Town Punch (inspired by Totodile): A refreshing tropical punch that’s as iconic as Prism Tower! Sweet, blue curaçao blends perfectly with citrus lemonade, and crisp aloe jelly adds a refreshing finish!
To build excitement for the collaboration, Kung Fu Tea will feature engaging social media sweepstakes throughout the campaign. Lucky participants will have the chance to win the ultimate Pokémon Trainer bundle, which includes the Nintendo Switch 2 system, a download code for the digital version of the Pokémon Legends: Z-A – Nintendo Switch 2 Edition game, and a $100 Boba Credit through the Kung Fu Tea App. (Web Site) www.kungfutea.com
Michelob ULTRA Unveils FIFA World Cup 2026™ MVP Trophy, Merging Artistry And Legacy In Sleek New Design
Michelob ULTRA, America’s #1 top-selling and fastest-growing beer and Official Beer Sponsor of the FIFA World Cup 2026™, is celebrating superior performance ahead of The Final Draw for the FIFA World Cup 2026, with the debut of the tournament’s newly designed MVP trophy. The Superior Player of the Match trophy, created in partnership with renowned designer and artist Victor Solomon, will be awarded to one standout player after every FIFA World Cup 2026 match through fan vote.
To reveal the trophy, Michelob ULTRA tapped global brand ambassador and soccer superstar Lionel Messi and the sport’s brightest stars to release a digital film aimed at showcasing the fierce competition and prestige that comes with the award. Messi has more Player of the Match trophy honors than any male athlete in FIFA World Cup™ history with 11 wins, making him the winningest recipient of the recognition.
Ricardo Marques, Senior Vice President of Marketing for Michelob ULTRA, said, “As the U.S., Canada and Mexico prepare to host the FIFA World Cup, Michelob ULTRA set out to create a trophy worthy of this historic moment. The 2026 Superior Player of the Match trophy celebrates four years of training, unforgettable plays, and hard-fought battles. This design stands as a tribute to the dedication, passion, and excellence of the players who will lift it this summer.” (Web Site) www.michelobultra.com
Mooala Introduces Updated Packaging, Highlighting Organic Ingredients And Brand Transparency
Mooala, a leading organic plant-based milk brand in the U.S., has rolled out refreshed packaging across its full portfolio. The updated design provides clear communication around Mooala’s ingredient sourcing, organic certification, and simple formulations, giving retailers and consumers an at-a-glance understanding of what sets the brand apart. Known for making organic plant-based milks at an accessible price point, Mooala continues to differentiate itself through its commitment to USDA Organic ingredients, flavorful recipes, and category-leading innovation-including its popular Banana Milk and award-winning Simple line.
“Updating our packaging was about making sure the outside reflects what’s always been true on the inside – homemade recipes, quality ingredients and premium flavor our fans keep coming back to,” said Jeff Richards, Mooala Founder and CEO.
With this packaging refresh, Mooala reinforces its core promise: great-tasting, organic, non-GMO plant-based milks that put ingredient transparency front and center. The new packaging is available on shelves nationwide, including Whole Foods, Sprouts, Target, Costco, Kroger, H-E-B, Wegmans, Publix, Raley’s, Walmart and more. (Web Site) www.mooala.com
OLD BAY® Seasoning Returns To Its Classic Tin Packaging
OLD BAY®, the iconic Chesapeake Bay seasoning, is changing its packaging from plastic back to its original material, tin. While maintaining its fan-favorite logo and design, this brings back the classic feeling and user experience of years past, on shelves this month.
“OLD BAY is more than a seasoning. It’s a symbol of heritage, flavor, and Baltimore pride,” said Giovanna DiLegge, Vice President Marketing, U.S. Consumer at McCormick & Company. “The return to tin is our way of honoring generations of fans who’ve made OLD BAY a staple for decades. From crab feasts with family and friends to much more, OLD BAY has long been the flavor that brings people together.” (Web Site) www.mccormick.com
SmartDemo Interactive Product Demos Deliver Consistent, High-Impact Product Experiences
With Sensor Media’s SmartDemo, turn passive displays into engaging, hands-on demo stations that deliver consistent, high-impact product experiences across all locations. Shoppers interact directly with live devices while seeing curated content like specs, videos, and real-time pricing. SmartDemo drives engagement, boosts conversion, and provides the data you need to optimize performance. And because it’s part of the larger SmartCircle ecosystem, it works seamlessly with SmartTags, SmartScreens, and SmartSignage. Turn every display into a rich demo experience to captivate shoppers.
With Real-Time Content, Push videos, specs, pricing, and promotions to every device across all your locations. Instantly and automatically, with no static tags or manual updates needed. Device Security & Consistency-Secure devices and remote management ensure devices are always operational and showing the right content. Brand Consistency-Ensure every store delivers the same polished, premium experience-no more broken, inconsistent demos across locations. Built-In Analytics-Track how customers use each demo to refine store layouts and marketing campaigns. SmartDemo is available from Sensor Media, Orangeville, Ontario; (Web Site) www.sensormedia.com
Ole Smoky® Distillery Launches New Tennessee Straight Bourbon Whiskey
Ole Smoky Distillery, the most awarded moonshine and flavored whiskey brand in the U.S. and America’s most visited distillery, announced the nationwide release of its newest whiskey: Ole Smoky Tennessee Straight Bourbon Whiskey. Crafted to showcase Ole Smoky’s deep Tennessee distilling roots, the new Tennessee Straight Bourbon Whiskey represents the brand’s expansion into the premium straight whiskey category. Barrel-aged for four years, this full-bodied bourbon delivers a smooth, sippable profile true to Tennessee tradition. Following a highly successful debut at the brand’s Tennessee distillery locations in 2023, the high-quality bourbon will be available on shelves at retailers across the U.S. beginning this month.
“This bourbon reflects everything Ole Smoky stands for: authenticity, craftsmanship and exceptional quality,” said Will Ensign, VP Marketing, Ole Smoky Distillery. “Based on tremendous excitement and demand at our distilleries as well as growing consumer interest in premium American whiskey, we’re thrilled to make our Tennessee Straight Bourbon Whiskey available to bourbon enthusiasts and our loyal fans nationwide.”
This launch marks a significant milestone for Ole Smoky as the company expands its whiskey offerings beyond its renowned flavored spirits, which include more than 25 authentic moonshine and 17 inventive whiskey varieties. With its Appalachian heritage, decades of distilling expertise, and trusted reputation among whiskey drinkers, Ole Smoky continues to meet growing consumer demand for high-quality, approachable whiskeys. Ole Smoky Tennessee Straight Bourbon Whiskey features rich, warm notes of smoke, char, and caramel, offering a premium and refined flavor experience without a premium price. Retailing at $24.99, the whiskey is now available at retailers across the U.S. (Web Site) www.olesmoky.com
Oodles Of Doodles Debuts In The U.S. To Make Hydration Enjoyable And Delicious
Oodles of Doodles, the clean, playful, better-for-little ones’ beverage brand making everyday hydration fun, is now available for U.S. consumers. Dreamt up by kids and brought to life by their parents, Oodles of Doodles offers families a clean and fun option to make hydration enjoyable and delicious.
Oodles of Doodles combines kid-friendly flavors with an interactive experience, making consumption a ritual that kids enjoy by inviting them to express their creativity by coloring right on the can. The brand will be launching with five core flavored waters: Orange & Vanilla, Green Apple & Lime, Strawberry & Watermelon, Black Cherry & Vanilla and Grape. Each can contains just 5 calories, 1g of sugar, real fruit juice and no preservatives, dyes or GMOs. Alongside its core flavors, Oodles of Doodles will also be launching in the U.S. market with a sixth, limited-edition, Pineapple Paradise flavor, made in collaboration with Paramount’s upcoming SpongeBob SquarePants movie, premiering on December 19th. The exciting limited flavor will be housed in a specially-designed can, featuring SpongeBob and friends, and doubling as a fun doodle surface.
“We are so excited to be welcoming more families into the world of Oodles of Doodles with our United States expansion,” said Oodles of Doodles CEO, Alisha Eason. “The brand was founded by kids, for kids. Blended with imagination and a dash of flavor, we celebrate childlike creativity with a healthy water alternative, designed to keep kids hydrated and endlessly curious.” (Web Site) www.oodlesofdoodlesdrinks.com
Pepsi Will Expand Its Iconic Pepsi Challenge With More Tour Stops In 2026
50 years ago, PEPSI® put its cola to the test and America agreed: Pepsi tastes better than Coke. Now, with growing consumer demand for great-tasting zero-sugar cola and definitive proof of Pepsi Zero Sugar’s taste advantage in blind taste tests over Coke Zero Sugar, Pepsi set out to prove once again that its cola reigns supreme. The relaunch of The Pepsi Challenge saw Pepsi Zero Sugar dominate Coke Zero Sugar in taste, reinforcing it as the unequivocally preferred choice among zero-sugar drinkers across the country. The Pepsi Challenge returns in 2026 with more nationwide stops – giving fans more chances to choose Pepsi Zero Sugar as the best-tasting zero-sugar cola. This year, The Pepsi Challenge invited over one million consumers nationwide to “sip, taste, and choose.”
Subsequent market performance solidified Pepsi Zero Sugar as the best zero-sugar cola in 2025 and the undefeated challenger in the zero-calorie category: Taste Victory Confirmed: Pepsi Zero Sugar won 100% of The Pepsi Challenge national tour markets (including Coke’s backyard – Atlanta!), achieving a consumer preference rate exceeding 60% across the US. Consumer Impact: Over one million samples distributed across 34 markets, including major cultural events spanning sports, racing, food, and experiential engagements in 23 states plus Washington, D.C. – bringing the best-tasting zero-sugar cola experience directly to fans nationwide. Accelerated Sales: The brand has achieved up over 30.8% Year-to-Date (YTD) sales growth in 2025. Outpacing Competition: Pepsi Zero Sugar has nearly doubled the growth of the Zero Sugar Cola category YTD. Market Share Gain: Pepsi Zero Sugar expanded its reach to more than one million additional households compared to last year, demonstrating significant growth in household penetration. Building on this year’s success, Pepsi will expand The Pepsi Challenge in 2026 with additional tour stops, more opportunities for consumers to taste for themselves, and new flavor experiences. Pepsi Wild Cherry Zero Sugar will join select stops, inviting fans to compare it directly with Coke Cherry Zero Sugar and further demonstrate Pepsi’s taste superiority.
“At Pepsi, we’re always up for a challenge because we’re confident in how great our cola tastes – and, if this year’s Pepsi Challenge tour is any indication – America agrees,” said Gustavo Reyna, Vice President of Marketing, Pepsi. “We didn’t just win The Pepsi Challenge in 2025; consumers told us loud and clear that Pepsi Zero Sugar is the boldest, smoothest, and best-tasting zero sugar cola. This momentum proves that when stripped of brand bias, people choose the better-tasting cola. Building on that energy, we’re taking the Challenge to new heights in 2026 with more stops, and more product with the inclusion of our delicious Pepsi Zero Sugar Wild Cherry, which is quickly becoming a fan favorite among cola drinkers.” (Web Site) www.pepsico.com
Pepsico Announces Landmark Global Partnership With Mercedes-AMG PETRONAS F-1 TEAM
PepsiCo has launched a landmark global partnership with Mercedes-AMG PETRONAS F1 Team beginning in 2026, bringing together three of its powerhouse brands – Gatorade®, Sting®, and Doritos® – with the iconic Formula 1 team. This multi-year partnership builds on PepsiCo’s existing Formula 1 relationship and marks the first time that three category-leading PepsiCo brands will partner with an F1 team.
Building on Formula 1’s explosive growth trajectory and rapidly expanding fanbase, this partnership positions PepsiCo at the heart of the sport’s global momentum through comprehensive integration across Mercedes-AMG PETRONAS F1 Team’s operations, from pioneering hydration programs to immersive fan experiences.
The partnership will also leverage Mercedes-AMG PETRONAS F1 Team’s drivers, George Russell and Kimi Antonelli, who represent two generations of racing excellence. Russell, established as one of F1’s premier talents, brings proven performance and an authentic connection to fans worldwide. Antonelli, who made headlines with his rapid rise through the ranks to F1, embodies the sport’s exciting future and next generation of talent. Through the partnership, fans will see both drivers participate in fan engagement initiatives that showcase the collective strengths of Gatorade, Doritos and Sting – from behind-the-scenes content to fan-focused activations.
Sting®, as the #1 energy drink in markets including India, Pakistan, Vietnam, and Egypt, brings its explosive growth story to the paddock. With market-leading positions across emerging markets, Sting’s trajectory mirrors both F1’s and Mercedes-AMG PETRONAS F1 Team’s expansion in these high-growth regions. Sting brings its energetic brand spirit to race weekends – and with Sting, fast just got faster, connecting Gen Z fans to the Mercedes-AMG PETRONAS F1 Team, bringing them to the race, and delivering the excitement of F1 faster than ever. Doritos® joins the Mercedes-AMG PETRONAS F1 Team to elevate the fan experience with a shared belief in boldness – on the track, in culture, and in every bite. As the world’s boldest snack brand, Doritos will ignite race weekends with high-impact, flavor-forward experiences inspired by the intensity and precision of F1. Through global activation rights, Doritos will bring its signature edge to fans everywhere, capturing the speed, tension, and excitement of Grand Prix weekends and bringing the thrill of the track into the snacking world. Together, Doritos and Mercedes-AMG PETRONAS F1 Team will provide the global F1 community with an unmistakable combination of flavor and adrenaline. (Web Site) www.pepsico.com
Pizza Hut Doubles Down On Helping Fans Holiday Harder With New Limited-Edition Tipsy Elves Triple Treat Box
Pizza Hut is keeping the holidays flavorful with the return of the fan-favorite Triple Treat Box. Now, Pizza Hut fans and holiday enthusiasts can not only enjoy the Triple Treat Box bundle, but dress like one too thanks to the launch of a limited-edition holiday onesie created in collaboration with Tipsy Elves.
The Triple Treat Box continues to be a seasonal favorite, featuring two medium one-topping pizzas, five breadsticks, and a choice of dessert served in festive holiday packaging. The onesie features the updated design seen on the Triple Treat Box packaging and is available for $89.95 in men’s and women’s sizes (small-2XL). The Triple Treat Box is available now for a limited time only at participating Pizza Hut locations nationwide.
“Pizza Hut is all about feeding good times, and knowing our fans love to go extra hard for the holidays, the Triple Treat Box is designed to fuel those moments,” said Melissa Friebe, Chief Marketing Officer at Pizza Hut. “Whether it’s covering every inch of your roof with lights or feeding good times as the host of your holiday parties, Pizza Hut is here to bring the festive flavor.” (Web Site) www.pizzahut.com
PopSips Expands Across H-E-B Stores In Texas, Accelerating Rise Of Spiked Prebiotic Sodas
PopSips, the spiked prebiotic soda brand, has expanded across H-E-B stores in Texas. Known for its feel-good ingredients, elevated taste, and a buzz you’ll remember, PopSips continues to accelerate the rise of alcohol options made with better ingredients as it scales distribution in Texas with Dynamo Distribution and top-tier beer distribution partners across states nationwide.
In less than a year since its national debut with Target, PopSips has expanded into ten states and is on track to exceed 1,000 retail placements by year-end. Landing in H-E-B statewide shows just how quickly PopSips is resonating with everyday shoppers looking for better options. The same shift that fueled the success of non-alcoholic prebiotic brands like Poppi and Olipop is now reshaping the alcohol aisle, with PopSips leading the charge.
“Texas is becoming a major market for PopSips with this H-E-B rollout,” said Garrett Olsen, Co-Founder and CEO of PopSips. “Gen Z and Millennials care about taste, quality, and what their drinks are made of. PopSips exists for people who want all three.”
“We are excited that more people across Texas now have a better-for-you option in the alcohol aisle with PopSips,” said Andy Kuklock, Co-Founder and CMO of PopSips. “People want better options without giving up the parts of drinking they enjoy most. That’s why we made PopSips.”
Built for those who still want to enjoy a drink, just better, PopSips elevates the standard for modern alcohol through cleaner ingredients and uncompromising flavor. Each 7.5-ounce can features real fruit juice, apple cider vinegar, 2 grams of prebiotic fiber from chicory root, only 1 gram of sugar, and a refreshing 6 percent alcohol content. The result is a crisp, fruit-forward taste experience that traditional seltzers and canned cocktails haven’t been able to achieve. Available now statewide at H-E-B in Raspberry Rose and Ginger Lime 4-packs, PopSips continues its mission to make mindful drinking mainstream. With consumer excitement growing both in stores and online, the brand is rapidly emerging as a defining player in the next generation of beverage innovation. (Web Site) drinkpopsips.com
Reese’s Puffs Cereal Debuts New Dark Chocolate Flavor
Reese’s Puffs cereal is entering a new era with its first new flavor combo since the cereal debuted in 1994. Reese’s Puffs cereal Dark Chocolate Naturally Flavored is a richer, deeper take on the beloved peanut butter and chocolate combo, made with Hershey’s cocoa, real Reese’s Peanut Butter and the signature Reese’s Puffs cereal crunch fans love. For more than three decades, Reese’s Puffs cereal has taken on many forms – from Big Puffs and Minis to limited-edition Bunnies and Bats. But aside from a Peanut Butter-only drop, the brand has never strayed from its original milk chocolate flavor. Until now.
“We’ve seen how much people enjoy Reese’s Puffs outside the morning routine, especially late night, and dark chocolate continues to grow within the Reese’s portfolio,” said Megan Brooks, Business Unit Director at General Mills. “Reese’s Puffs Dark Chocolate Naturally Flavored brings that deeper chocolate flavor to a cereal experience people already know and enjoy, any time of day.”
Reese’s Puffs cereal Dark Chocolate Naturally Flavored is hitting retailers nationwide this month. For fans of the original, don’t worry – the classic Reese’s Puffs cereal with milk chocolate flavor isn’t going anywhere. The new Dark Chocolate flavor simply gives cereal lovers another way to enjoy that iconic peanut butter and chocolate combo. (Web Site) www.generalmills.com
Rémy Martin Unveils Lunar New Year Collaboration With Chinese Artist Xue Song
The House of Rémy Martin has launched a partnership with renowned Chinese artist Xue Song to ring in Lunar New Year. Drawing on the Year of the Horse, Song reimagines Rémy Martin’s iconic Centaur for a limited-edition XO gift set, creating a spirited tie between the House’s emblem and this Lunar New Year’s equine energy.
In celebration of the new year, Song has fused collage and Chinese ink to create his new artwork exclusively for the House. Inspired by the Centaur, the Rémy Martin XO x Xue Song Lunar New Year gift set features the mythological creature leading a pack of horses into the future. The horse represents strength, speed, and perseverance in the Chinese zodiac, while the Centaur connects the earth and skies, with its feet on the ground and head looking into the stars. Entitled ‘The Centaur is Paving the Way,’ Song’s Lunar New Year masterpiece is meticulously built from depictions of Rémy Martin’s history to showcase the herd of five horses led by the Rémy Martin Centaur.
The hooved creatures race over an auspicious red backdrop, surrounded by bamboo shoots announcing the arrival of spring and vitality through clouds, over rivers of water, with the earth representing Rémy Martin’s prized winegrowing terroir in Petite and Grande Champagne in Cognac. Guided by the Centaur’s sparkling golden javelin, the herd gallops upwards towards the sky, embodying the House motto, ‘Feet on the ground, head in the stars.’
The energy and symbolism of Song’s painting brings Rémy Martin XO a festive update. Spirited stallions race behind the golden Centaur on the front of the highly detailed gift box, embossed in glowing metallics against Xue Song’s vibrant red collage. The box slides open to reveal the gift inside, set within a mythical landscape of clouds, bamboo and rocks. The limited-edition XO decanter and neck collar are decorated with Xue Song’s freshly rendered golden Centaur and colorful elements of his painting, creating an instant collectible to be enjoyed for years to come. Alongside the limited-edition gift set, Rémy Martin announces a twist on the classic Old Fashioned for the occasion, designed to celebrate the Year of the Horse. (Web Site) www.RémyMartin.com
Salad And Go Promotes Its First Ever Sweet Treats
Salad and Go, the drive-thru chain revolutionizing fast food with fresh, nutritious meals at affordable prices, has the perfect answer for customers asking, “Where can I get sweet treats near me?” as it expands beyond salads and wraps to introduce its first-ever sweet treat offering. This sweet treat and expanded beverages launch is part of Salad and Go’s ongoing commitment to menu innovation while staying true to the brand’s promise: fresh, craveable menu items at a great value.
Priced under $5, Salad and Go’s new sweet treat and beverages are available at all locations now. Offerings include: Chewy Marshmallow Bar (gluten-free): Buttery, caramelized treat made with browned butter and sea salt; Toasted Marshmallow Lemonade: Bright, citrusy lemonade with smooth, creamy hints of vanilla and caramelized marshmallow, topped with cold foam, available for a limited time only; Toasted Marshmallow Cold Brew: Cold brew coffee sweetened with notes of caramelized marshmallow and vanilla, topped with creamy cold foam, available for a limited time only; and Cold foam: Lightly sweet, rich and velvety texture that can be added to any drink.
“After recently launching our new, slow-roasted chicken, we’re continuing to build our broader menu innovation strategy with the introduction of a sweet treat and new beverages,” said Tom Carusona, Salad and Go CMO. “At Salad and Go, we’re committed to offering variety, quality, convenience and sweet options to elevate your salad experience.” (Web Site) www.saladandgo.com
Starbucks And Mercedes-Benz High-Power Charging Launches EV Stations Along I-5
Starbucks has teamed up with Mercedes-Benz to open High-Power Charging, its first EV charging hub- right off I-5 in Red Bluff, California. Starbucks fans can now charge their EV at lightning-fast speeds (up to 400 kW, adding as much as 300 miles in about 10 minutes) while enjoying everything they love about Starbucks. Its chargers are open to all EV brands, with every stall equipped with both NACS and CCS cables. So, no matter what you drive, you’re welcome to plug in.
Starbucks coffeehouses have always been about creating spaces that feel welcoming and connected. Bringing high-speed EV charging into that experience is a natural next step. It means travelers can pause, recharge and enjoy the comfort of Starbucks while on the road. Partnering with Mercedes-Benz allows it to combine innovation and sustainability with the warmth of its stores, reimagining what the journey looks like for EV drivers. This marks the first step toward an electrified I-5 corridor from Washington to Southern California, connecting major destinations with premium high-power charging. (Web Site) www.starbucks.com
Sub Club Is Back And Better Than Ever At Subway® With Revamped Loyalty Program And Promotion
Subway is bringing back Sub Club after 20 years and it’s bigger, bolder and more rewarding than ever. The brand is reviving its beloved, trailblazing loyalty program with a modern twist and unparalleled value when guests need it the most: every fourth footlong is free.
Guests who sign up for Sub Club and redeem their first free footlong by Dec. 10, can visit SubClubBreadwinner.com for a chance for four lucky winners to choose between $10,000 to make all those holiday bills vanish or if they just can’t get enough of that delicious smell of freshly baked Subway bread, an authentic Subway baking oven to bake their own Subway bread.
“Subway’s original Sub Club card set the standard for restaurant loyalty programs, and we’re committed to ensuring our current program continues to deliver meaningful rewards and experiences for our guests. Our top priority as we rebuilt Sub Club was to reduce the number of visits needed to earn something of real value. With that focus, we’re introducing our richest loyalty program ever,” said Dave Skena, Chief Marketing Officer, North America. “That’s why we’re also giving Sub Club members a chance to earn some extra bread this holiday season.” (Web Site) subway.com
White Castle Touches Down At Boston Logan International Airport
White Castle, the family-owned fast-food pioneer and home of the Original Slider®, has officially landed at Boston Logan International Airport. Travelers can now enjoy freshly heated, ready-to-eat Sliders from a new automated kiosk – fast, convenient, and delicious, and perfect for a quick bite before a flight or during a layover – at one of the nation’s premier airports. The new White Castle kiosk is located in the satellite concourse of Terminal A directly across from the kids’ play area. The kiosk installation underscores White Castle’s ongoing commitment to innovation and accessibility, bringing the Crave to more people in more places, whether at restaurants, grocery freezer aisles, or now, conveniently inside a busy airport terminal.
The new White Castle kiosk is made possible through a partnership with Just Baked, the innovative automated food kiosk company, and Evolvending, the operator and manager of state-of-the-art automated dining solutions. Located in the satellite concourse of Terminal A directly across from the kids’ play area, the kiosk brings the Castle experience to one of the busiest air travel hubs in the country. The fully automated unit features a menu that celebrates both timeless favorites and exciting new offerings – including the iconic 100% beef Original Slider® and Classic Cheese Sliders, the all-new Cheddar Bacon Cheese Slider, and the Chicken & Cheese Slider. The kiosk allows Sliders to be prepared hot and ready for guests on demand, with little wait and no hassle.
“White Castle is thrilled to bring the Crave to Boston Logan and nourishment to travelers at this iconic airport,” said Sarah Paulson, director of retail marketing, innovation, and licensing at White Castle. “Our retail division has been bringing Sliders to Cravers outside of restaurants for nearly 40 years. Now, thanks to our partnership with Just Baked and Evolvending, these same Sliders are ready in under two minutes for a hot and tasty meal or snack on the go.” (Web Site) WhiteCastle.com
Esko And io.tt Partner To Simplify And Scale Connected Packaging For Brand Owners
Esko, the global provider of integrated solutions for the packaging and label industry, and io.tt, the enterprise platform for connected products, have announced a new strategic partnership to make connected packaging easier, faster, and more cost-effective to scale. The collaboration expands Esko offerings beyond traditional packaging workflows, enabling brands to integrate digital engagement tools at the earliest stages of the design process.
The partnership integrates io.tt and its ‘experience templates’ (consumer engagement post-scan) into the Esko software ecosystem, giving brand owners and packaging suppliers a unified environment to create, manage, and deploy connected experiences across their packaging portfolios – without the need for costly bespoke development or manual design rework.
Key benefits for brand owners include: Reduced development and design costs: Standardised io.tt templates within Esko minimise the need for custom digital builds and repetitive creative iterations. Faster time to market: Seamless integration eliminates handoffs between physical packaging and digital experience teams. Future-ready compliance: Built-in support for evolving regulations including the EU Digital Product Passport and GS1 Sunrise. Enhanced intelligence: Integration of io.tt’s Connect and Insights with Esko’s reporting systems provides unified visibility into packaging performance and real-world consumer engagement. Together, Esko and io.tt are enabling the next generation of connected packaging – one that is designed smarter, delivered faster, and built to deliver measurable value from every pack. (Web Site) www.esko.com
Shopkick Launches ‘My Shopkick,’ A Personalized Experience Driving Brand Growth And Shopper Rewards
Shopkick, the leading shopping rewards app powered by Trax, has introduced My Shopkick, a bold new evolution of its platform designed to supercharge brand engagement and deliver an unmatched, personalized shopper experience. This next-generation feature connects brands and consumers like never before – helping brands acquire new customers, deepen loyalty, and drive measurable conversions, while giving shoppers personalized rewards and a smarter, more rewarding journey.
Built on advanced personalization technology and real community feedback, the new My Shopkick experience makes every interaction count. From tailored offers to gamified engagement, brands can now influence shoppers at every stage of the purchase journey – while shoppers enjoy a dynamic, intuitive app that makes earning rewards faster and easier – from the couch to the aisle.
“My Shopkick is a new way for shoppers to connect with brands,” said Brittany Billings, Chief Marketing Officer at Trax. “My Shopkick is the culmination of real community input, and that of our valued advertisers, combined with deep personalization technology powered by our proprietary AI. We’re delivering an experience that predicts shopper needs, drives engagement, and builds lasting brand relationships.”
Brandon Strauss, SVP of Sales at Shopkick, adds, “This is how brands win – by combining rich shopper insights with smarter, more personalized targeting to create meaningful, measurable connections that turn customers into advocates online and at the shelf.” (Web Site) www.shopkick.com
Vistar Media Partners With ABCS Insights To Quantify Sales Lift From Digital Out-of-Home Campaigns
ABCS Insights announced its designation by Vistar Media as an approved measurement partner, reinforcing both companies’ commitment to advancing transparency and performance accountability in the digital out-of-home (DOOH) space. Through this partnership, ABCS Insights will empower Vistar Media clients to quantify the retail and e-commerce sales impact of their DOOH advertising campaigns across CPG and non-CPG categories.
Brands seeking to connect upper- and mid-funnel DOOH exposure to in-store and online purchase behavior can now measure incremental sales lift through ABCS’s time-proven experimental design. Key performance drivers-including household penetration, purchase occasions, and sales per buying occasion-will be captured, revealing the catalysts behind campaign success. Using a privacy-first, cookieless, and PII-free methodology, ABCS links media exposure to business outcomes through deterministic, test-versus-control models and scalable, survey-based approaches. It also offers advanced audience segmentation and in-flight optimization capabilities. ABCS’s full-funnel measurement is powered by a unified consumer panel dataset covering more than 40 million U.S. households. The platform provides retailer-specific, item-level sales data across nearly all major verticals, including CPG, QSR, hospitality, finance, travel, and technology.
“With Vistar Media’s market-leading programmatic DOOH solutions, we’re bringing a new level of rigor to how out-of-home exposure connects to real-world sales,” said Jerome Shimizu, Founder and CEO of ABCS Insights. “By combining Vistar’s powerful activation capabilities with ABCS’s proven expertise in quantifying OOH sales lift, we’re delivering a measurement solution unmatched in the industry.” (Web Site) www.vistarmedia.com
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