Amazon Parafarmacia & Beauty has opened in Milan city centre, featuring a curated assortment of beauty and personal care products, innovative in-store services and expert advice.
The central hub of the store showcases a wide selection of beauty, personal care, and dermatologically. ‘Place & Learn Stations’, feature interactive digital displays, allowing customers to learn more about products; these screens play educational videos about select items when placed on a designated tray. The videos provide details on ingredients, usage, or other product-related information. Organised shelving displays and electronic shelf labels make it easy for customers to explore different brands and categories. Using digital tools, customers have their skin analysed at one of three digital skin analysis stations.
Amazon Opens First Physical Store In Italy
