Mattel Appoints Natalia Premovic As Chief Products Officer

Mattel has appointed Natalia Premovic as Chief Consumer Products and Experiences Officer. Premovic will oversee global consumer products, experiences, publishing, and location-based entertainment for Mattel. Premovic joins Mattel most recently from Netflix, where she built the company’s consumer products business from the ground up. She served as Head of Consumer Products for the U.S., Canada, […]

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Sol de Janeiro Names Jordan Saxemard As CMO

Sol de Janeiro has appointed Jordan Saxemard as Global Chief Marketing & Digital Officer. Saxemard joins Sol de Janeiro following senior leadership roles across beauty, luxury, and technology. Recently, he served as Pres. for the Americas and EMEA at Dyson, leading marketing transformation and driving the success of the Dyson Airwrap, the #1 hair-styling tool […]

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Bazooka Brands Appoints David Dreyer As CMO

Bazooka Brands Appoints David Dreyer As CMO

Bazooka Brands has appointed David Dreyer as Chief Marketing Officer. As CMO, Dreyer will oversee all brand marketing, innovation, and e-commerce across Bazooka’s portfolio, including ing Pop, Push Pop, Baby Bottle op, Juicy Drop and Bazooka Bubble Gum. He will focus on infusing the brands with renewed energy and chart an ambitious path forward for […]

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Jones Soda Names Eric Schnabel CMO

Jones Soda Co. has named Eric Schnabel to serve as Chief Marketing Officer. Prior to joining Jones, Schnabel led in-house marketing teams for Kohler Co. Schnabel spent 10 years at Meta where he co-founded The Creative Shop, which pioneered digital marketing across all of the social media giant’s platforms.

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Hisense, a leading brand in global consumer electronics and home appliances, showcased a full-scenario smart home ecosystem at CES 2026, demonstrating how advanced display technologies and AI-powered home appliances come together to enhance everyday life. Designed around real-life home scenarios, Hisense’s CES booth brought premium large-screen entertainment together with intelligent kitchen, air, and laundry solutions. […]

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Catalyst Exhibits, recently partnered with Altimetrik to create a booth that elevated their brand and communicates their leadership in digital and AI-powered financial solutions. Its booth was crafted to deliver: Powerful brand visibility; Clean, modern architecture with a standout overhead feature; Clear, concise messaging built around key capabilities; and Engaging digital content. (Web Site) www.catalystexhibits.com

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BSH Home Appliances showcased its vision for connected appliances and personalized AI solutions in the kitchen at the Bosch booth at CES2026. BSH took the spotlight with: Debut of Bosch Cook AI: CES marked the international debut of an intelligent solution that combines agentic artificial intelligence, Bosch’s proprietary appliance technologies, sensors and a unique user […]

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Vantive US Healthcare was transitioning from the legacy Baxter Healthcare brand at the American Society of Nephrology’s annual meeting. The challenge was to honor Baxter’s history while introducing Vantive as an independent leader in vital organ therapies. The exhibit needed to co-brand effectively, highlight the next evolution of kidney care, and create a welcoming space […]

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Exhibits, St. Paul, MN, recently worked with Bloom Nutrition’s team of experiential marketers and graphic designers to bring their brand to life at NACS 2025. The Skyline team worked in close partnership with Bloom to design an environment that captured their vibrant identity through bold colors, cohesive visuals, and purposeful layout. The result was a […]

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Doosan Bobcat, a global leader in compact construction equipment, unveiled a suite of groundbreaking technologies at CES 2026. At the center of Bobcat’s CES 2026 announcement is Bobcat Jobsite Companion, a first-of-its-kind, AI-enabled feature for compact construction equipment. Jobsite Companion runs entirely onboard the machine, enabling real-time responsiveness without reliance on cloud connectivity. Bobcat also […]

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Bed Bath & Beyond and The Brand House Collective have appointed Glen Cary Chief of Stores for Bed Bath & Beyond and its family of brands. Cary brings more than 25 years of senior retail leadership, including over a decade at Bed Bath & Beyond where he served as Bed Bath & Beyond Chief of […]

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Midea America, a leader in home appliances and smart home solutions, has appointed Justin Reinke as Head of Product Marketing. Reinke will oversee Product Marketing across Major Appliances, Home Comfort, Floor Care, and Small Appliances. He brings over 20 years of experience in the appliance industry, including Product Marketing leadership roles at both Samsung and […]

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Popeyes has appointed Matt Rubin as Chief Marketing Officer for the U.S. and Canada. Rubin will lead Popeyes’ marketing strategy, brand positioning, and customer engagement across all channels. Rubin has 11 years of experience with Restaurant Brands International, with four of those with Popeyes U.S. & Canada.

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Springs Window Fashions, a leading manufacturer of custom window treatments in North America, has appointed Rachel Hyslop as VP, Dealer Strategy & Experience. Hyslop will lead Springs’ dealer experience transformation, integrating service, channel marketing, and onboarding under a unified vision to elevate every dealer touchpoint.

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Hormel Foods has appointed Jason Levine to a newly created enterprise-wide chief marketing officer (CMO) role, a move that underscores the company’s commitment to driving growth and innovation as it continues to strengthen its consumer-centric strategy. Most recently, Levine served as CMO for PIM Brands, a snacking confectionery company that includes Welch’s fruit snacks.

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Fleet Farm, a trusted name in retail known for its wide-ranging and ever-evolving product offerings, announced Imagine Studio, (www.theimaginegroup.com), as its new Visual Merchandising and Design Agency of Record. The partnership will support the company’s vision to continually redefine the apparel, auto, home, hardware, farm/pet and outdoor experience. Imagine Studio will lead design strategy, creative […]

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