Adcom, (www.engageadcom.com), has acquired Spark Your Brand, (www.sparkyourbrand.net), a Beechwood, OH-based display and marketing firm. This acquisition will enhance agency’s growth, allowing it to enhance full-funnel marketing capabilities and deliver even greater impact across every stage of the customer journey.
Simply Pop Enters Prebiotic Soda Category
Simply is juicing up the prebiotic soda category with a fruit-forward line of beverages made with 6 grams of prebiotic fiber to support gut health and Vitamin C and Zinc to support immune function. Simply Pop includes no added sugar and 25-30% real fruit juice from concentrate (a first for the fast-growing segment). Five boldly […]
Captain Morgan Launches Sweet Chili Lime Flavor
New Captain Morgan Sweet Chili Lime, with an ABV of 35 percent, delivers a one-of-a-kind taste, merging sweetness, zesty citrus flavors, and notes of subtle chili heat. Captain Morgan has created a flavor experience so epic, it demanded a new word to define it – introducing the world to Mouth-Blowing. “With flavor trends heating up, […]
Crystal Light Vodka Refreshers Debut
Nearly one-in-five Crystal Light fans use the product as a mixer for their cocktails, proving it’s no secret that the signature zero-sugar refreshment has been a trusted mixer for decades. As demand for lighter, lower-calorie cocktails continues to grow, the powdered beverage brand is now doing the mixing for you with the launch of Crystal […]
SOUR PATCH KIDS Introduces Glow Ups
The SOUR PATCH KIDS brand is lighting up the candy aisle with its latest innovation: SOUR PATCH KIDS Strawberry-Watermelon Glow Ups, the first-ever gummy candy that glows under blacklight. Coated with edible confetti that glows, these soft and chewy candies bring an experiential twist to SOUR PATCH KIDS’ signature sour-then-sweet sensation, making them a must-try […]
HEINZ Introduces Three New Globally Inspired Sauces
The HEINZ brand, the number one global player in sauces, debuts its Flavor Tour line of condiments: three sauces inspired by cuisines from around the world. Available in Mexican Inspired Street Corn, Korean Inspired Sweet & Tangy BBQ, and Thai Inspired Sweet Chili, each sauce is a versatile and unique fusion of flavor with the […]
Energizer Introduces Plastic-Free Battery Packaging
Energizer Holdings has launched 100% recyclable plastic-free packaging for its portfolio of Energizer batteries. The new paper-based packaging offers a sleek, user-friendly design that simplifies the shopping, opening and storage experience for consumers. It also elevates in-store displays, creating a visually appealing presence on retail shelves, making it easier for retail partners to merchandise. This […]
Spruce Introduces Worry-Free Weed & Grass Killer
Procter & Gamble has introduced Spruce, a worry-free weed & grass killer that delivers visible results in one hour. A complete game-changer for the lawn and garden category, Spruce is made with only nine simple and effective ingredients, making it safe for use around people and pets, so the whole family can continue to enjoy […]
Carrera HYBRID AI-Powered Racing System Introduced
Carrera Revell of Americas, the world market leader in the slot car segment, has debuted the Carrera HYBRID, the first-ever AI-powered racing system. With the support of AI, The Carrera HYBRID takes racing to an entirely new level with intelligent driving, and immersive racing experiences. “The Carrera HYBRID marks a new era in slot car […]
Maker’s Mark Winter Wheat Wonderland Pop-UP
Maker’s Mark, the iconic handmade Kentucky bourbon, brought the magic of its homeplace in Loretto, Kentucky to New York City with an immersive holiday experience. Located in Union Square Park, The Maker’s Mark Winter Wheat Wonderland pop-up was located in Manhattan’s Union Square Park. Enchanting displays of wheat fields welcomed guests, featuring holiday-themed projections of […]
Stop & Shop To Roll Out ‘Savings Station’ Kiosks Across Its Stores
Stop & Shop has announced a brand-wide rollout of its innovative Savings Station, an in-store kiosk designed to make digital coupons more accessible for all customers. All 350+ Stop & Shop stores are expected to have the Savings Station by the end of January 2025. The Savings Station allows customers to easily activate all weekly […]
Michelob ULTRA Zero Offers A New Alcohol-Free Brew For An Active Lifestyle
Anheuser-Busch has introduced Michelob ULTRA Zero, an alcohol-free brew that allows consumers more choice as part of an active lifestyle by offering a beverage option fitting more social occasions. Inspired by the great taste of Michelob ULTRA, Michelob ULTRA Zero will offer consumers half the calories of leading non-alc competitors. With only 29 calories, it […]
Keystone Light Launches Refreshed Cans And Packaging
After a busy year of celebrating fishing and hunting, along with honoring military service members, Keystone Light is refreshing its cans and packages. The design is aimed at appealing to the brand’s core rural and new legal drinking-age consumers. Thanks to its eye-catching gold accent colors and inviting design, the updated packaging helps the brand […]
Guinness Fonio Stout Honors African Heritage And Irish Tradition
Guinness and Brooklyn Brewery have launched Guinness Fonio Stout, a limited-edition beer brewed in support of the Brewing for Impact campaign, a collaborative initiative inspired by Brooklyn Brewery Brewmaster Garrett Oliver’s pioneering work with ancient West African grain fonio. This beer celebrates the rich global history of Guinness, blending their Irish heritage with the vibrancy […]
Albertsons Launches Bee Lightly Wines
Albertsons has launched Bee Lightly, the newest addition to the company’s Own Brands wine portfolio, distinguished by its unique flat bottle design crafted from 100% recycled polyethylene terephthalate (PET). This innovative approach to wine packaging marks a first in the U.S. market, underscoring a commitment to recycled packaging solutions without compromising on the quality of […]
Kendall-Jackson Runs NBA Sweepstakes
Kendall-Jackson has announced new multiyear partnerships with the Sacramento Kings, the Orlando Magic and the Phoenix Suns. These agreements mark a major expansion following its recent partnership agreement with its local Bay Area team, the Golden State Warriors. The partnerships will bring Kendall-Jackson’s wines to fans through in-arena activations, VIP events, and special promotions. The […]
Fernet-Branca Launches Limited Edition Bottle
Fernet-Branca, the iconic Italian amaro brand, has released its Limited Edition bottle: The Record Label. The first of its kind, this collector’s bottle is an invitation for Fernet loyalists to unlock never-before-seen content inspired by the world of music. Designed by the Brooklyn-based creative collective Madwell, The Record Label bottle, fitted with AR capabilities, unlocks […]
Grocery TV & Hy-Vee Partner To Power One Of The Largest In-Store Retail Media Networks In Grocery
Grocery TV is partnering with the Hy-Vee supermarket chain. With more than 400 retail locations across the Midwest, Hy-Vee will leverage Grocery TV’s in-house technology to power more than 10,000 screens at key shopper touchpoints including entrance, checkout, service departments, aisles and end caps. Grocery TV will connect Hy-Vee’s screens to The Trade Desk, enabling […]
Instacart’s Carrot Tags Elevate The In-Store Experience
Instacart announced that new grocers are connecting their electronic shelf labels (ESL) hardware to Carrot Tags’ pick to light functionality. Carrot Tags is Instacart’s software solution that seamlessly integrates into a retailer’s electronic shelf labels (ESL) hardware to enable incremental functionality, including pick to light capabilities. Carrot Tags software enables retailers to provide a reliable […]
Stingray Advertising Expands Retail Media Across METRO Banners
Stingray, (www.sting ray.com), a leader in music, video content distribution, business services, and advertising solutions, has expanded its retail media network with the introduction of video advertising across METRO food and pharmacy banners. This new offering enhances the existing in-store audio advertising partnership, providing brands with a dynamic platform to engage shoppers through digital signage. […]