Avocados From Mexico Partners With The College Football Playoff

Avocados From Mexico is partnering with the College Football Playoff (CFP) as the Official Avocado Brand of the CFP. The “Always a Good Play” campaign will bring shoppers exclusive savings, as well as the chance to score tickets to the brand’s coveted Guac Box at the 2026 national championship game! The brand’s Always a Good Play campaign includes game day savings and a sweepstakes for the ultimate CFP National Championship experience. Those chosen will get to experience the ultimate watch party live from Hard Rock Stadium in Miami Gardens, Florida, in the brand’s Guac Box suite.
Alvaro Luque, Avocados From Mexico, CEO, said, “By extending our ongoing partnership with the College Football Playoff, we’re not just bringing fresh, high-quality avocados to the table — we’re solidifying our place in game day celebrations everywhere.” Retailers will be able to secure in-store snack aisle signage, as well as themed packaging