BOMBAY SAPPHIRE Launches ‘Step Into The Blue’ Campaign

BOMBAY SAPPHIRE Launches ‘Step Into The Blue’ Campaign PHIRE bottle, that invites people to immerse themselves in a beautiful, blue world and celebrates the brand’s role in bringing the beauty of the moment to life.
Natasha Curtin, Global VP at BOMBAY SAPPHIRE, said, “We all know how fast paced life can be— and how easy it is to slip into autopilot. Step Into The Blue is an invitation to reconnect with the beauty that surrounds us. At BOMBAY SAPPHIRE, we have always been about creating beautiful moments, whether it’s the vibrant taste of a BOMBAY SAPPHIRE & Tonic or the breathtaking glasshouses at our distillery home. But with this campaign, we wanted to be even more single-minded: celebrating the luminous spirit of our brand by placing our iconic, shimmering blue bottle at the centre of it all. Through Step Into The Blue, we’re encouraging everyone to find their own moments of beauty each day.”