Bota Box has launched Bota Box “Brightside”, a refreshing blend of Sauvignon Blanc and Pinot Grigio. The new white wine is the first addition to Bota Box’s award-winning core portfolio in more than a decade and will be available at retail locations nationwide in two formats: Bota Box’s signature lightweight, shatterproof 3-liter boxes and 500-milliliter Tetra Pak “Minis”.
“Wine drinkers are increasingly choosing light and bright white blends, whose sales are up 14 percent in the last year,” said Andrew Blok, Marketing Director for the Bota Box portfolio. “Bota Box’s award-winning Sauvignon Blanc and Pinot Grigio are already popular with premium wine drinkers, so creating a blend of these varietals that highlights the best attributes of each was a natural move.”
Bota Box Debuts Brightside New Refreshing White Blend
