BUBS, the iconic Swedish candy brand celebrated its U.S. launch with its first retail pop-up. Guests were transported into a candy wonderland that captured BUBS’ bold flavors, whimsical shapes and irresistible energy. New Yorkers could step inside the super-sweet BUBS “Sweeteasy” in SoHo and discover the playful world inspired by Sweden’s lördagsgodis — the weekly tradition of indulging in candy every Saturday.
Highlights of the BUBS Sweeteasy Pop-Up: Pick & Mix Candy Bar: Craft an ultimate candy bag with exclusive Swedish-only flavors. Sweeteasy Snap Spot: Capture the magic of the pop-up with a photo moment. Exclusive Merch: Snag limited-edition BUBS-branded items available only at the pop-up.
“Our first U.S. pop-up marks an exciting moment for BUBS,” said Åsa Gisel, Marketing Dir. at BUBS. “The Sweeteasy celebrates the Swedish tradition of lördagsgodis while giving U.S. fans a chance to taste and take home a piece of the joy that makes BUBS so beloved.”
BUBS Sweetens Up The Big Apple With First U.S. Pop-Up
