Celsius Holdings has appointed Rishi Daing as Chief Marketing Officer. Daing brings more than two decades of global marketing leadership experience, including senior roles at PepsiCo, Tata Consumer Products, and most recently Mark Anthony Brands, where he spearheaded the launch of Mas+ with Lionel Messi.
In conjunction with Daing’s appointment, Celsius Holdings also announced promotions within its new Marketing Leadership Team: Kyle Watson – Chief Brand Officer. Watson will be responsible for advertising, and communications, and deepening consumer loyalty across the portfolio. JoBeth Fink – Chief Creative Officer. Fink will lead the company’s creative vision, ensuring bold, consumer-first messaging across platforms.