Coors Light & Miller Lite Tackle Football Season

Coors Light and Miller Lite are making their mark on this football season.
Sofia Colucci, CMO, Molson Coors, said, “It’s the perfect occasion to tap into what makes each of our brands special – with Miller Lite leaning into legendary stories with our pro football alliances, and Coors Light delivering mountain cold refreshment to some of the hottest college rivalries.”
Coors Light will stand out at retail with new football-themed packaging featuring ESPN College GameDay branding. Fans can enter for a chance to win unique VIP ESPN College GameDay experiences by scanning a QR code on the football-themed packaging. The brand is testing new alliance-themed packaging for several university athletic programs including Arizona State, Indiana, Michigan, Ohio State, Oregon and more.
Miller Lite is reminding its fans that it’s been “The Football Beer for 50 Years.” It is unveiling new national packaging highlighting the brand’s 50th anniversary for 15 and 9 packs of 16-ounce cans, along with special alliance packaging and retail tools to help catch fans’ eyes in stores throughout the season