Digital Link Unveils Packaging Powered By AI

Digital Link , (www.digital-link.com), has unveiled Cleo, the first AI-powered product assistant that lets consumers speak directly to their products by simply scanning a QR code. By embedding conversational intelligence into a next-generation QR code, packaging now does more than comply with regulations or share static information: it answers back.
“For the first time, a product can respond when you ask it a question,” said Digital Link Co-founder & CEO Paula Rivero. “This is packaging becoming a voice, an ambassador that speaks for the brand, and listens to the consumer.
Consumers get trustworthy, real-time answers about ingredients, allergens, safety, or sustainability.
Brands lower support costs by automating Q&A while collecting valuable insight into consumer needs.