General Mills is bringing Mister Fantastic, Invisible Woman, Human Torch and The Thing to the cereal aisle with a special series of cereal boxes inspired by Marvel Studios’ “The Fantastic Four: First Steps.” A limited run of replica Lucky Charms cereal boxes, resembling those seen in the film, will also be released.
“This collaboration unites two iconic universes together, our beloved cereal mascots like Buzz the Bee and Lucky the Leprechaun and Marvel’s First Family,” said Dayna Needham, Manager, Brand Experience, Portfolio & Division Events at General Mills. “The specially designed cereal boxes are reimagined with a nostalgic ’60s design flair to celebrate nostalgia and fandom over the breakfast table.”
This collaboration continues General Mills’ ongoing team-up with Marvel, following past launches including the recent Wheaties box inspired by Marvel’s “Thunderbolts.”
General Mills Introduces Limited Edition Cereals Featuring Marvel’s’ Fantastic Four